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The Telecommunications Market in West Africa—Key Fixed and Mobile Market Indicators 

  • December 2015
  • 135 pages
  • Frost & Sullivan
Report ID: 3487657

Summary

Table of Contents

The Telecommunications Market in West Africa—Key Fixed and Mobile Market Indicators
Operators Seek Strategic Partnerships to Access Advanced Technologies

This research service provides an analysis of the West African telecommunications market. The areas of focus are fixed-line, mobile, and Internet communications with special interest in broadband communications. Technologies include fibre, satellite, WiMAX, Wi-Fi, 3G, ADSL, and CDMA. Each of the 15 West African countries is analyzed on country and regional levels. The research highlights key mobile network operators and fixed-line operators in each country and their strategies to compete in the telecommunications market. In addition, strategic insights on trending areas such as mobile money, mInsurance, and mCommerce services are included. A brief look into the market’s future and an analysis of the current market landscape are provided.

Key Findings

The most developed countries by telecommunications penetration rates in West Africa are Mali at %, Gambia at %, and Ghana at %, respectively.
-Amongst the West African countries, Cape Verde ranks highest in both the networked readiness index (NRI) and the ICT development index (IDI).
-The telecommunications markets in the region are characterized by early liberalization and fierce competition between major mobile network operators (MNOs) such as MTN, Orange, Airtel, Maroc Telecom, and Tigo, each of which has a presence in multiple countries.
-The mobile communications markets in Benin, Ivory Coast, Ghana, and Nigeria have numerous operators, and one can expect some consolidation in these markets in the next years.
-Even though the telecommunications industry is growing at a rapid rate, civil wars, terrorism, poverty, as well as economic and environmental challenges are still inhibiting development in countries such as Liberia and Niger.
-Despite mobile communications penetration approaching % in most West African countries, the relatively low Internet penetration levels indicate growth opportunities for broadband services.
-The integration of the telecommunications, banking, and insurance industries in the region is redefining the business models of companies in each of these markets.
-Partnerships between MNOs and managed service providers are becoming more evident, which helps MNOs to efficiently manage their technical resources while increasing customer satisfaction.
-Mobile money services are gaining in popularity in West Africa, which, in turn, has led to the usage of more advanced technologies such as mobile wallets and near field communication (NFC).


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