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  5. > Europe Sports & Energy Drinks Market: By Product Type (Sports Drink, Energy Drink); By Distribution Channel (Retail, On Trade, Vending Machine) - Forecast (2015 - 2020).

Sports and energy drinks includes beverages, vitamin water or highly caffeinated drinks with additives claiming to increase energy and boost nutrition. In order to stay hydrated consumers prefer sports and energy drinks. They consume it at their leisure time, at play and also at work. These sports and energy drinks or products are available in form of powder, liquid and tablet. Tablet and powered form products are consumed by mixing it with water. Energy shot is an emerging category in energy drink segment. These sports and energy drinks include alcoholic and non-alcoholic drinks which are facing strict regulations in few of the countries whereas gaining popularity in others. Apart from pricing, manufacturers try to differentiate their products based on packaging and ingredients.

European sports and energy drink market is driven by appealing positioning done by the companies in Europe. These drinks are made for overworked people, teenagers, athletes and college students. Athletes are the major consumers of sports and energy drinks in Europe.. Companies are targeting specific consumer needs such as boosting energy and staying hydrated and hence marketing their products to enhance the market share. Re-positioning the brand with less calorie ingredients has boosted the market growth.

The report analyzes the market based on type of sports and energy drinks. It provides detailed analysis on distribution landscape and potential of various distribution channels such as retail, on trade, vending machines and others. The study also outlines the European food & beverage market. Country specific trends and market dynamics are also covered in the report.

Some of the key players in the Europe sports and energy drink market include:

· Red Bull

· Britvic PLC

· Coca-Cola Co

Table Of Contents

Europe Sports and Energy Drinks Market: By Product Type (Sports Drink, Energy Drink); By Distribution Channel (Retail, On Trade, Vending Machine) - Forecast (2015 - 2020).
1. Europe: Macroeconomic Snapshot

2. Europe Sports and Energy Drinks Market Overview

2.1 Scope of the Study

2.2 Definitions

3. Executive Summary

4. Europe Sports and Energy Drinks Market : Market Landscape

4.1 Market Share Analysis

4.1.1 U.K.

4.1.1.1 Growing health concerns to exhibit challenges for manufacturers

4.1.2 Italy

4.1.3 France

4.1.3.1 Coca Cola dominates the market

4.1.4 Russia

4.1.5 Germany

4.1.5.1 Market to witness sluggish growth due to aging population

4.1.6 Rest of Europe

4.1.6.1 Lack of awareness amongst consumers a challenge for manufacturers

4.2 Competitive Developments

4.2.1 Innovation and Expansion- the key growth strategies

4.2.2 Premiumisation and focus on adult customers is observed

4.3 Consumer Insights

4.3.1 Older population and female to increase demand of sports and energy drinks

4.3.2 Consumers to demand organic and natural ingredients in drinks

4.3.3 Consumers opt for less sugar containing drinks

5. Europe Sports and Energy Drinks Market: By Product Type

5.1 Sports Drink

5.1.1 Growing awareness of Hypotonic, isotonic and hypertonic drinks to impact sales

5.1.2 Liquid/RTD more in demand than powder/tablet

5.1.3 Growing demand by consumers at work

5.2 Energy Drink

5.2.1 Energy shots an emerging category

5.2.2 Growing demand by consumers at leisure

5.2.3 Non Alcoholic drinks to witness tremendous growth

6. Europe Sports and Energy Drinks Market: By Distribution Channel

6.1 Retail

6.1.1 Departments stores

6.1.2 Discount Stores

6.1.3 Supermarkets/Hypermarkets

6.1.4 Others

6.2 On Trade

6.3 Vending Machine

6.3.1 Convenience of getting drinks has fuelled the use of vending machines

6.4 Others

7. Europe Sports and Energy Drinks Market: By Country

7.1. U.K.

7.2. France

7.2.1. Key Trends:

7.2.1.1. Sugar free and light drinks to attract female customers

7.2.1.2. Teenagers forms the major consumers group of sports and energy drinks

7.3. Germany

7.3.1. Atheletes and regular gym visitors forms the major consumer group of sports and energy drinks

7.4. Russia

7.5. Italy

7.5.1. Reduced disposable income and economic crises resulted into downfall of revenue

7.6. Rest of Europe

8. Europe Sports and Energy Drinks Market: Company Profile

8.1. PepsiCo Inc.

8.2. Coca-Cola Co.

8.3. Red Bull

8.4. Monster Beverage Corp

8.5. Rockstar

8.6. Abbott Nutrition INC

8.7. Arctico Beverage Company International INC

8.8. Britvic PLC

8.9. Champion Nutrition Inc

8.10. AJE Group

"*Financials would be provided on a best efforts basis for private companies"

9. Appendix

9.1. Abbreviations

9.2. Sources

9.3. Research Methodology

9.4. Disclaimer

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