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  4. > Asia-Pacific Alcoholic Beverages Market: By Type (Spirits, Beer, Cider/Perry, Wine); By Distribution Channel (Supermarkets/Hypermarkets, Convenience stores, Grocery Stores, Online retailers) - Forecast (2015 -2020)

Alcoholic beverages are drinks that contain ethanol, a psycho active drug. These beverages are produced through fermentation process followed by distillation process to increase the ethanol concentration. Alcoholic drinks contain considerable amount of ethanol (alcohol) which has an intoxication affect. These drinks vary in ethanol content like: Beer with 4%-5% vol, wine with 12% vol and so on. Laws and regulations regarding the production, sales and consumption of alcohol differ across regions.

Alcoholic beverages market in Asia Pacific is highly diversified in terms of products as well as consumption patterns mainly due to the variation in tastes & preferences and social & cultural factors across different nations. Changing consumption patterns, an increasing discretionary spending are propelling the growth for alcoholic beverages in this region. Despite of ageing population and limited alcoholic consumption, factors such as higher living standards, increasing health concerns and preference for beverages with low alcohol content are resulting in the optimistic growth for alcoholic beverage market in Japan.

Shift in consumer preferences towards healthier drinks such as RTDs and functional beverages are restraining the growth of Alcoholic Beverage Market especially the beer category. Asian-Pacific Alcoholic Beverages market is categorized by type, by distribution channel and by countries in this report. On the basis of type it is categorized as: Spirits, Beer, Cider/Perry, Wine and others. The report provides detailed analysis on distribution landscape and potential of various distribution channels regarding alcoholic beverages in Asia Pacific. Country specific trends and growth prospects are covered in this report. Key players in the Asia Pacific Alcoholic Beverages market are Heineken International, AB InBev and SAB Miller Plc.

Table Of Contents

Asia-Pacific Alcoholic Beverages Market: By Type (Spirits, Beer, Cider/Perry, Wine); By Distribution Channel (Supermarkets/Hypermarkets, Convenience stores, Grocery Stores, Online retailers) - Forecast (2015 -2020)
1. Asia-Pacific: Macroeconomic Snapshot

2. Asia-Pacific Alcoholic Beverages Market Overview

2.1. Scope of the Study

2.2. Definitions

3. Executive Summary

4. Asia-Pacific Alcoholic Beverages : Market Landscape

4.1. Market Share Analysis

4.1.1. China Domestic companies continued their dominance with their strong distribution network

4.1.2. India

4.1.3. Japan Asahi Brewery with one third share is leading the beer market

4.1.4. Australia Lion Pty. Ltd. dominates the market with its strong brand presence

4.1.5. South Korea Hite Jinro co. is leading with 44% volume share in 2014

4.1.6. Rest of Asia-Pacific

4.2. Competitive Developments

4.2.1. Companies are focusing on differentiating their products by launching variety of flavored alcohol drinks

4.2.2. Manufacturers are focusing more on developing and launching products with low alcohol content as the demand for these spirits is on rise

4.3. Consumer Insights

4.3.1. Preference towards premium brands has been on rise due to increasing disposable income in emerging economies

4.3.2. Consumers preferably enjoy drinking spirit based cocktails in bars or pubs

5. Asia-Pacific Alcoholic Beverages Market- By Type

5.1. Spirits

5.1.1. Key Trend Increased excise duties and taxes in few Indian states has restrained the market growth in India

5.1.2. Rum

5.1.3. Tequila

5.1.4. Whiskies

5.1.5. Others

5.2. Beer

5.2.1. Craft beer is becoming popular

5.3. Cider/Perry

5.4. Wine

5.4.1. Key Trend Wine is estimated to witness negative growth in terms of volume sales in South Korea

5.4.2. Sparkling Wine

5.4.3. Fortified Wine

5.4.4. Others

5.5. Others

6. Asia-Pacific Alcoholic Beverages Market - By Distribution Channel

6.1. Key Trend

6.1.1. Revised liquor tax laws restrain the sales growth in retail channel in South Korea

6.2. Supermarkets/Hypermarkets

6.3. Convenience stores

6.4. Grocery stores

6.5. Online Retailers

6.6. Others

7. Asia-Pacific Alcoholic Beverages Market - By Country

7.1. China

7.1.1. Key Trends Changing ethnical and social factors are propelling the demand for alcohol Alcohol consumption is set to rise due to rising demand from women especially for wine

7.2. India

7.2.1. Key Trend In spite of strict laws and regulations in few states, the overall consumption of Alcoholic Beverages recorded consistent growth

7.2.2. Japan

7.2.3. Australia

7.2.4. South Korea Spirit-based cocktails are popular among South Koreans

7.2.5. Rest of Asia-Pacific

8. Asia-Pacific Alcoholic Beverages Market - Company Profiles

8.1. Pernod Ricard S.A

8.2. SABMiller Plc

8.3. AB InBev

8.4. Heineken International

8.5. Allied Blenders and Distillers Pvt Ltd

8.6. UB Group

8.7. Asahi Breweries, Ltd.

8.8. Mohan Meakin Group

8.9. Lion Liquor Retail Ltd

8.10. Diageo Plc.

"*Financials would be provided on a best efforts basis for private companies"

9. Appendix

9.1. List of Abbreviations

9.2. Sources

9.3. Research Methodology

9.4. Expert Insights

9.5. Disclaimer

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