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  5. > Asia-Pacific Ready To Drink Market: By Type (Alcohol, Tea and Coffee); By Distribution Channel (Retail and Online Retail) - Forecast (2015 - 2020).

Ready to drink (RTD) beverages are prepackaged drinks which are ready for consumption. These are both alcoholic and non-alcoholic. Alcohol based RTDs are also known as flavored alcoholic beverages can be consumed directly or used as a mix in cocktails and alcohol. Other RTDs which are flavored with Tea and Coffee are directly consumed. RTDs flavored with tea are sold as Iced Tea and Herbal tea, similarly Coffee flavored RTDs are retailed as Cafe Latte and Cold Coffee drinks. Both Alcohol based and coffee, tea flavored RTDs are widely consumed by the younger demographics in many countries.

In China and Japan consumers prefer tea as a beverage but due to busy lifestyles they are shifting towards RTD teas because of the ease of consumption and convenience. India, China and Indonesia are nascent market for alcoholic RTDs , brands are yet to launch their products into the market. Bacardi’s Breezer is the only brand which dominates the flavored alcoholic beverages market in India. Continued position of RTD tea as a healthy alternative for carbonated soft drinks has resulted in high growth in sales of these products in Australia, India, China and so on.

The report analyzes the market based on type of Ready to drink beverages such as Alcoholic and Non Alcoholic which is sub segmented as Tea, Coffee and Others. The report provides detailed analysis on distribution landscape and potential of various distribution channels such as Department Stores, Supermarkets/Hypermarkets, and Online retail. Country specific trends and market dynamics are also covered in the report.

Some of the key players in the market are:

· Kirin Beverage Corp

· Sinar Sosro PT

· Unilever Group

Table Of Contents

Asia-Pacific Ready To Drink Market: By Type (Alcohol, Tea and Coffee); By Distribution Channel (Retail and Online Retail) - Forecast (2015 - 2020).
1. Asia-Pacific: Macroeconomic Snapshot

2. Asia-Pacific Ready To Drink Market Overview

2.1. Scope of the Study

2.2. Definitions

3. Executive Summary

4. Asia-Pacific Ready To Drink Market Landscape

4.1. Market Share Analysis

4.1.1. China

4.1.1.1. Alcoholic RTD market is dominated by Shanghai Bacchus Liquor

4.1.1.2. Ting Hsin Group has the highest sales in RTD tea

4.1.2. India

4.1.2.1. Lipton of Hindustan Unilever and Pepsi Co has the highest market share in RTD tea category

4.1.3. Japan

4.1.3.1. RTD tea segment is dominated by Ito En with close to 30% market share

4.1.3.2. Suntory Holdings Ltd leads the alcohol RTD market with to 40% volume sales

4.1.4. Indonesia

4.1.4.1. Ultra Prima Abadi with its brand Mix Max has the largest share in the alcohol RTD market

4.1.4.2. In RTD tea market is dominated by Sinar Sosro PT with close to 60% market share

4.1.5. Australia and New Zealand

4.2. Competitive Developments

4.3. Consumer Insights

4.3.1. Youth in India and Indonesia prefer Alcohol based RTDs

5. Asia-Pacific Ready To Drink Market -By Type

5.1. Alcoholic

5.1.1. Spirit Based

5.1.2. Malt based

5.1.3. Others

5.2. Non-Alcoholic

5.2.1. Tea

5.2.2. Coffee

5.3. Others

6. Asia-Pacific Ready To Drink Market- By Distribution Channel

6.1. Retail

6.1.1. Departments stores

6.1.2. Supermarkets/Hypermarkets

6.1.3. Others

6.2. Online Retail

7. Asia-Pacific Ready To Drink Market -By Country

7.1. China

7.2. India

7.2.1. Consumer are ready to experiment with new products which offer an alternative to carbonated soft drinks

7.3. Australia and New Zealand

7.3.1. High consumer tax rates will impact the RTD alcohol sales in the region

8. Asia-Pacific Ready To Drink Market - Company Profile

8.1. Asahi Soft Drinks Co Ltd

8.2. Ito En Ltd

8.3. Kirin Beverage Corp

8.4. Vok Beverages Pty Ltd

8.5. Hangzhou Wahaha Group Co Ltd

8.6. Nongfu Spring Co Ltd

8.7. President Enterprises (China) Investment Co Ltd

8.8. Ting Hsin International Group

8.9. Sinar Sosro PT

8.10. Unilever Group

"*Financials would be provided on a best efforts basis for private companies"

9. Appendix

9.1. List of Abbreviations

9.2. Sources

9.3. Research Methodology

9.4. Expert Insights

9.5. Disclaimer

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