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  2. > Augmented Reality and Virtual Reality in Healthcare Industry Market Analysis : by Type (Augmented Reality, Virtual Reality); by End user (Surgical Applications, Rehabilitation, Training, 3D Operation Room Simulations, Simulations, Diagnostics, Virtual Rea

Augmented Reality (AR) is the augmentation of a real or physical world environment in a direct or indirect way using computer generated sensory input. Virtual Reality (VR) is the complete simulation of the physical environment virtually with immersion of the individual in a scenario varying – non, semi and fully immersive. While high costs of components, size of products limited the scope of the VR and AR devices a few years back, both the markets are seeing resurgence due to two primary reasons – Reduction of component costs and improvement of gesture recognition systems. This has led to a wave of consumer and industrial applications with many start-ups and traditional companies trying to combine VR-AR into their product portfolios.

Augmented reality apps are being used in the healthcare industry:
surgical pre-operation assessment
medical simulation
minimally invasive surgery
These applications and use cases are well documented and commercialized. Similarly virtual reality is also being used in the healthcare industry for applications like fully immersive 3D simulation experience for doctors, nurses, as a diagnostics tool, in surgery, phobia treatments, PTSD, autism treatments and dentistry etc. The global market for augmented reality and virtual reality in the healthcare market is expected to grow from $1.2 bn in 2014 to around $2.54 bn in 2020 according to IndustryARC.
This report gives an in-depth segmentation of the market by product types like spatial AR, Vision AR, semi-immersive VR, and fully-immersive VR. It is also segmented by end use verticals and key geographic regions like Americas, Europe and Asia-pacific. Cost analysis, pricing analysis and the overall competitive landscape of key players are also analyzed in great detail in the report.
The report contains the most detailed and in-depth segmentation of the virtual and augmented reality market specifically in the healthcare industry.

North America is the largest market for Augmented Reality and Virtual Reality followed by Europe. Major factors influencing the growth of this market in America are the accessibility to technologies and well-established distribution channels. Technological advancements further drive the market for simulation in the U.S. Asian countries are slated to register the highest growth during the forecast period, primarily due to increasing investments by major players in the region.

Competitive landscape for each of the product types is highlighted and market players are profiled with attributes of company overview, financial overview, business strategies, product portfolio and recent developments. Market shares of the key players for 2014 are provided.

The prominent players profiled in this report are:
Laerdal Medical
Simulaids Inc.,
Hologic Corporation
WorldViz LLC.,
Therasim Inc. and others.

Table Of Contents

Augmented Reality and Virtual Reality in Healthcare Industry Market Analysis : by Type (Augmented Reality, Virtual Reality); by End user (Surgical Applications, Rehabilitation, Training, 3D Operation Room Simulations, Simulations, Diagnostics, Virtual Rea
1. Global VR-AR Systems - Market Overview
2. Executive Summary
3. Global VR-AR Systems - Market Landscape
3.1. Market Share Analysis
3.2. Comparative Analysis
3.2.1. ProductBenchmarking
3.2.2. Enduser profiling
3.2.3. PatentAnalysis
3.2.4. Top5 Financials Analysis
4. Global VR-AR Systems - Market Forces
4.1. Market Drivers
4.2. Market Constraints
4.3. Market Challenges
4.4. Attractiveness of the VR-AR Systems Industry
4.4.1. Powerof Suppliers
4.4.2. Powerof Customers
4.4.3. Threatof New entrants
4.4.4. Threatof Substitution
4.4.5. Degreeof Competition
5. Global VR-AR in Healthcare Systems - Strategic Analysis
5.1. Value Chain Analysis
5.2. Pricing Analysis
5.3. Opportunities Analysis
5.4. Product/Market Life Cycle Analysis
5.5. Suppliers and Distributors
6. Global Virtual and Augmented Reality in Healthcare Market - Product Types Analysis
6.1. Introduction
6.2. Augmented Reality
6.2.1. Spatial AR
6.2.2. Vision based AR
6.2.3. Wearable AR
6.3. Virtual Reality
6.3.1. Non-Immersive VR
6.3.2. Semi-Immersive VR
6.3.3. Fully-Immersive VR
7. Global Virtual and Augmented Reality in Healthcare Market - End Use Verticals Analysis
7.1. Augmented Reality
7.1.1. Surgical Applications Robotic Surgery Surgical Pre-Operative Assessment
7.1.2. Rehabilitation
7.1.3. Minimally Invasive Surgery
7.1.4. Simulation Training Continuing Medical Education (CME)
7.1.5. Others
7.2. Virtual Reality
7.2.1. Fully Immersive 3D Operation Room Simulations
7.2.2. Diagnostics
7.2.3. Phobia Treatment
7.2.4. PTSD Treatment
7.2.5. Dentistry
7.2.6. Virtual Colonoscopy
7.2.7. Virtual Reality Exposure Therapy (VRET)
7.2.8. Others
8. Global Virtual and Augmented Reality in Healthcare Market - Geographic Analysis
8.1. Introduction
8.2. Americas
8.2.1. North America
8.2.2. Brazil
8.2.3. Argentina
8.2.4. Mexico
8.3. Europe
8.3.1. UK
8.3.2. France
8.3.3. Germany
8.4. APAC
8.4.1. China
8.4.2. South Korea
8.4.3. Japan
8.4.4. Australia
8.5. ROW
9. Market Entropy
9.1. New Product Launches
9.2. MandAs, Collaborations, JVs and Partnerships
10. Investment Opportunities - Analysis by Target companies/customers, Capital Investments, ROI, Payback Period and Source of Funds.
11. Company Reports (Overview, Financials, SWOT Analysis, Developments, Product Portfolio)
11.1. Hologic Inc
11.2. Artificial LifeInc
11.3. Aruba Networks
11.4. CAE Healthcare
11.5. Eon Reality
11.6. Foursquare
11.7. Simulab Corp
11.8. Simulaids Inc
11.9. Gowalla
11.10. Laerdal
11.11. Laster Technologies
11.12. Layar B.V
11.13. VirtaMed
11.14. Immersion Corp
11.15. Oculus VR Inc
11.16. Onstar LLC
11.17. Qualcomm
11.18. Samsung
11.19. Therasim
11.20. Total Immersion Inc
11.21. Vuzix Corp
11.22. WorldViz LLC
*More than 40 Companies are profiled in this Research Report, Complete List available on Request*
"*Financials would be provided on a best efforts basis for private companies"
12. Appendix
12.1. Abbreviations
12.2. Sources
12.3. Research Methodology
12.4. Bibliography
12.5. Compilation of Expert Insights
12.6. Disclaimer

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