> Augmented Reality and Virtual Reality in Healthcare Industry Market Analysis : by Type (Augmented Reality, Virtual Reality); by End user (Surgical Applications, Rehabilitation, Training, 3D Operation Room Simulations, Simulations, Diagnostics, Virtual Rea
Augmented Reality (AR) is the augmentation of a real or physical world environment in a direct or indirect way using computer generated sensory input. Virtual Reality (VR) is the complete simulation of the physical environment virtually with immersion of the individual in a scenario varying – non, semi and fully immersive. While high costs of components, size of products limited the scope of the VR and AR devices a few years back, both the markets are seeing resurgence due to two primary reasons – Reduction of component costs and improvement of gesture recognition systems. This has led to a wave of consumer and industrial applications with many start-ups and traditional companies trying to combine VR-AR into their product portfolios.
Augmented reality apps are being used in the healthcare industry: surgical pre-operation assessment medical simulation minimally invasive surgery rehabilitation. These applications and use cases are well documented and commercialized. Similarly virtual reality is also being used in the healthcare industry for applications like fully immersive 3D simulation experience for doctors, nurses, as a diagnostics tool, in surgery, phobia treatments, PTSD, autism treatments and dentistry etc. The global market for augmented reality and virtual reality in the healthcare market is expected to grow from $1.2 bn in 2014 to around $2.54 bn in 2020 according to IndustryARC. This report gives an in-depth segmentation of the market by product types like spatial AR, Vision AR, semi-immersive VR, and fully-immersive VR. It is also segmented by end use verticals and key geographic regions like Americas, Europe and Asia-pacific. Cost analysis, pricing analysis and the overall competitive landscape of key players are also analyzed in great detail in the report. The report contains the most detailed and in-depth segmentation of the virtual and augmented reality market specifically in the healthcare industry.
North America is the largest market for Augmented Reality and Virtual Reality followed by Europe. Major factors influencing the growth of this market in America are the accessibility to technologies and well-established distribution channels. Technological advancements further drive the market for simulation in the U.S. Asian countries are slated to register the highest growth during the forecast period, primarily due to increasing investments by major players in the region.
Competitive landscape for each of the product types is highlighted and market players are profiled with attributes of company overview, financial overview, business strategies, product portfolio and recent developments. Market shares of the key players for 2014 are provided.
The prominent players profiled in this report are: Laerdal Medical Simulaids Inc., Hologic Corporation WorldViz LLC., Therasim Inc. and others.
Table Of Contents
Augmented Reality and Virtual Reality in Healthcare Industry Market Analysis : by Type (Augmented Reality, Virtual Reality); by End user (Surgical Applications, Rehabilitation, Training, 3D Operation Room Simulations, Simulations, Diagnostics, Virtual Rea 1. Global VR-AR Systems - Market Overview 2. Executive Summary 3. Global VR-AR Systems - Market Landscape 3.1. Market Share Analysis 3.2. Comparative Analysis 3.2.1. ProductBenchmarking 3.2.2. Enduser profiling 3.2.3. PatentAnalysis 3.2.4. Top5 Financials Analysis 4. Global VR-AR Systems - Market Forces 4.1. Market Drivers 4.2. Market Constraints 4.3. Market Challenges 4.4. Attractiveness of the VR-AR Systems Industry 4.4.1. Powerof Suppliers 4.4.2. Powerof Customers 4.4.3. Threatof New entrants 4.4.4. Threatof Substitution 4.4.5. Degreeof Competition 5. Global VR-AR in Healthcare Systems - Strategic Analysis 5.1. Value Chain Analysis 5.2. Pricing Analysis 5.3. Opportunities Analysis 5.4. Product/Market Life Cycle Analysis 5.5. Suppliers and Distributors 6. Global Virtual and Augmented Reality in Healthcare Market - Product Types Analysis 6.1. Introduction 6.2. Augmented Reality 6.2.1. Spatial AR 6.2.2. Vision based AR 6.2.3. Wearable AR 6.3. Virtual Reality 6.3.1. Non-Immersive VR 6.3.2. Semi-Immersive VR 6.3.3. Fully-Immersive VR 7. Global Virtual and Augmented Reality in Healthcare Market - End Use Verticals Analysis 7.1. Augmented Reality 7.1.1. Surgical Applications 22.214.171.124. Robotic Surgery 126.96.36.199. Surgical Pre-Operative Assessment 7.1.2. Rehabilitation 7.1.3. Minimally Invasive Surgery 7.1.4. Simulation 188.8.131.52. Training 184.108.40.206. Continuing Medical Education (CME) 7.1.5. Others 7.2. Virtual Reality 7.2.1. Fully Immersive 3D Operation Room Simulations 7.2.2. Diagnostics 7.2.3. Phobia Treatment 7.2.4. PTSD Treatment 7.2.5. Dentistry 7.2.6. Virtual Colonoscopy 7.2.7. Virtual Reality Exposure Therapy (VRET) 7.2.8. Others 8. Global Virtual and Augmented Reality in Healthcare Market - Geographic Analysis 8.1. Introduction 8.2. Americas 8.2.1. North America 8.2.2. Brazil 8.2.3. Argentina 8.2.4. Mexico 8.3. Europe 8.3.1. UK 8.3.2. France 8.3.3. Germany 8.4. APAC 8.4.1. China 8.4.2. South Korea 8.4.3. Japan 8.4.4. Australia 8.5. ROW 9. Market Entropy 9.1. New Product Launches 9.2. MandAs, Collaborations, JVs and Partnerships 10. Investment Opportunities - Analysis by Target companies/customers, Capital Investments, ROI, Payback Period and Source of Funds. 11. Company Reports (Overview, Financials, SWOT Analysis, Developments, Product Portfolio) 11.1. Hologic Inc 11.2. Artificial LifeInc 11.3. Aruba Networks 11.4. CAE Healthcare 11.5. Eon Reality 11.6. Foursquare 11.7. Simulab Corp 11.8. Simulaids Inc 11.9. Gowalla 11.10. Laerdal 11.11. Laster Technologies 11.12. Layar B.V 11.13. VirtaMed 11.14. Immersion Corp 11.15. Oculus VR Inc 11.16. Onstar LLC 11.17. Qualcomm 11.18. Samsung 11.19. Therasim 11.20. Total Immersion Inc 11.21. Vuzix Corp 11.22. WorldViz LLC *More than 40 Companies are profiled in this Research Report, Complete List available on Request* "*Financials would be provided on a best efforts basis for private companies" 12. Appendix 12.1. Abbreviations 12.2. Sources 12.3. Research Methodology 12.4. Bibliography 12.5. Compilation of Expert Insights 12.6. Disclaimer