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  4. > Europe Alcoholic Beverages Market: By Type (Spirits, Beer, Cider/Perry, Wine,); By Distribution Channel (Supermarkets/Hypermarkets, Convenience stores, Grocery Stores, Online retailers) - Forecast (2015 -2020)

Alcoholic beverages are drinks that contain ethanol, a psycho active drug. These beverages are produced through fermentation process followed by distillation process to increase the ethanol concentration. Alcoholic drinks contain considerable amount of ethanol (alcohol) which has an intoxication affect. These drinks vary in ethanol content like: Beer with 4%-5% vol, wine with 12% vol and so on. Laws and regulations regarding the production, sales and consumption of alcohol differ across regions.

Europe is a mature market for alcoholic drinks and is projected to grow at a sluggish rate during the forecast period 2015-2020. Additionally, shift in consumer preferences towards healthier drinks such as RTD tea and functional beverages are restraining the growth of Alcoholic Beverage Market especially the beer category. As the demand for crafted beer has been in rise, domestic players are gaining prominence in major markets of this region.

European Alcoholic Beverages market is categorized by type, by distribution channel and by countries in this report. The report covers market analysis of alcoholic beverages based on different types such as Spirits, Beer, Cider/Perry, Wine and others. The report provides detailed analysis on distribution landscape and potential of various distribution channels regarding alcoholic beverages in Europe. Country specific trends and growth prospects are covered in this report.

Key players in the Europe Alcoholic Beverages market are :

· Constellation Brands Inc.

· Anheuser-Busch InBev

· Diageo Plc.

· Moosehead Brewing Co

· SABMiller.

Table Of Contents

Europe Alcoholic Beverages Market: By Type (Spirits, Beer, Cider/Perry, Wine,); By Distribution Channel (Supermarkets/Hypermarkets, Convenience stores, Grocery Stores, Online retailers) - Forecast (2015 -2020)
1. Europe: Macroeconomic Snapshot

2. Europe Alcoholic Beverages Market Overview

2.1. Scope of the Study

2.2. Definitions

3. Executive Summary

4. Europe Alcoholic Beverages : Market Landscape

4.1. Market Share Analysis

4.1.1. U.K. Strong presence in the beer category crowns Heineken UK Ltd as a market leader

4.1.2. Germany Global players such as Anheuser-Busch, War Steiner are losing their share to domestic players

4.1.3. France International breweries Heineken Entreprise, Brasseries Kronenbourgare dominating the beer market

4.1.4. Spain

4.1.5. Italy CAVIRO is market leader in wine category with high brand awareness among the consumers

4.1.6. Others

4.2. Competitive Developments

4.2.1. Companies are focusing on developing and launching variety of flavored alcoholic beverages, to cater to the changing tastes and preferences of consumers

4.3. Consumer Insights

4.3.1. Young population in Europe prefer premium brands

4.3.2. Consumers preference is rising low content alcoholic beverages

5. Europe Alcoholic Beverages Market- By Type

5.1. Spirits

5.1.1. Key Trend Spirit based cocktails are popular among U.K. consumers

5.1.2. Rum

5.1.3. Tequila

5.1.4. Whiskies

5.1.5. Others

5.2. Beer

5.2.1. Highly saturated market in Germany

5.3. Cider/Perry

5.4. Wine

5.4.1. Key Trend

5.4.2. Brisk growth in demand for flavored wine drinks

5.4.3. Sparkling Wine

5.4.4. Fortified Wine

5.4.5. Others

5.5. Others

6. Europe Alcoholic Beverages Market - By Distribution Channel

6.1. Supermarkets/Hypermarkets

6.2. Convenience stores

6.3. Grocery stores

6.3.1. Grocery store continued to be the most preferred channel by the consumers in U.K.

6.4. Others

7. Europe Alcoholic Beverages Market - By Country

7.1. U.K.

7.1.1. Youth are active in trying new flavors of alcohol drinks

7.2. Germany

7.2.1. Consumers are increasingly prefer local alcohol drink brands

7.3. France

7.3.1. Alcohol consumption has become a part of lifestyles as drinks such as wine are preferred during lunch

7.4. Spain

7.4.1. Drinking and eating takes place simultaneously among Spanish people

7.5. Italy

7.6. Others

8. Europe Alcoholic Beverages Market - Company Profiles

8.1. Anheuser Busch-InBev

8.2. Pernod Ricard Deutschland GmbH

8.3. Avion Group

8.4. Heineken UK Ltd

8.5. Brasseries Kronenbourgare

8.6. CAVIRO s.c.a

8.7. SA Damm

8.8. Diageo Plc.

8.9. Allied Blenders and Distillers Pvt Ltd

8.10. William Grant and Sons Ltd

"*Financials would be provided on a best efforts basis for private companies"

9. Appendix

9.1. List of Abbreviations

9.2. Sources

9.3. Research Methodology

9.4. Expert Insights

9.5. Disclaimer

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