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  5. > Europe Pet Food Market: By Pet (Dog, Cat, Bird, Fish); By Food Type (Dry Food, Wet Food, Snacks & Treats); By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Veterinarians, Online Retailers) - Forecast (2015 -2020).

Pet food is specially produced food from plants and animal extracts that provides essential nutrition to the pets. Rising pet owners preference to healthy and organic foods bundled with innovations in functionality are the key factors that have positively affected the pet foods industry. Customers’ interest in natural formulations has encouraged companies to further expand their product mix by launching products with natural ingredients. Brands with formulas free of artificial colors and flavors are positively perceived in the market. Customers increasingly consider their pets to be members of the family and are willing to pay for higher-priced pet food.
Europe pet food market is characterized by increasing pet humanization, manufacturers focus on new formulas & innovative packaging and customers buying preference through multi-channels. Increasing health concern for pets among pet owners is stimulating the demand for quality functional food. Pet owners in Europe give more importance to quality over quantity and price which is affecting the buying decisions of customers. The demand for pet specific products as well as product with specific nutritional benefits is expected to rise in the coming years. Spain is projected to be the fastest growing market during the review period.
Europe pet food market is categorized by pet, by food type, by distribution channel and by countries in this report. The report covers market analysis of pet food based on different pets such as Dog, Cat, Bird and Fish. On the basis of type the pet food the market is categorized as dry food, wet food and treats & snacks. The report provides detailed analysis on distribution landscape and potential of various distribution channels regarding pet food market. Country specific trends and growth prospects are covered in this report. Key players in the Europe pet food market are Mars Inc. and Nestlé Purina PetCare Company.

Table Of Contents

Europe Pet Food Market: By Pet (Dog, Cat, Bird, Fish); By Food Type (Dry Food, Wet Food, Snacks and Treats); By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Veterinarians, Online Retailers) - Forecast (2015 -2020).
1. Europe Pet Food Market: Macroeconomic Snapshot

2. Europe Pet Food Market Overview

2.1. Scope of the Study

2.2. Definitions

3. Executive Summary

4. Europe Pet Food : Market Landscape

4.1. Market Share Analysis

4.1.1. U.K.

4.1.1.1. Dominant players Mars and Nestle are losing their share to local manufacturers

4.1.2. Germany

4.1.3. France

4.1.3.1. Mars and Nestle are leading the pet food market with their strong brand presence

4.1.4. Spain

4.1.5. Italy

4.1.5.1. Highly concentrated market with the dominance of international players

4.1.6. Others

4.2. Competitive Developments

4.2.1. Manufacturers are focusing on developing new formulas and innovative packaging

4.3. Consumer Insights

4.3.1. Customers prefer buying pet food through various distribution channels based on the convenience, price and assortment size

5. Europe Pet Food Market- By Pet

5.1. Key Trend

5.1.1. Demand for Natural and organic products with no additives is in rise

5.2. Dog

5.3. Cat

5.4. Bird Food

5.5. Fish Food

5.6. Others

6. Europe Pet Food Market- By Food Type

6.1. Key Trend:

6.1.1. Dry food market holds the major share in Europe owing to the ease of handling and affordable prices

6.2. Dry Food

6.3. Wet Food

6.4. Snacks/Treats

7. Europe Pet Food Market - By Distribution Channel

7.1. Supermarkets/Hypermarkets

7.2. Convenience stores

7.3. Veterinarians

7.4. Online Retailers

7.4.1. Surge in sales through online and mobile platforms in the recent years

7.5. Others

8. Europe Pet Food Market - By Country

8.1. U.K.

8.1.1. Demand for nutritional pet food products is increasing

8.2. Germany

8.2.1. Increasing pet humanization is leading to the rise in demand for high quality functional products

8.3. France

8.4. Spain

8.4.1. Growing number of nuclear families are resulting in rising adoption of pets

8.5. Italy

8.6. Others

9. Europe Pet Food Market-Company Profiles

9.1. Peters Pure Animal Foods Pty Ltd

9.2. Mars Inc.

9.3. Nestle Purina PetCare Company

9.4. MPM Products Ltd

9.5. Royal Canin Pvt Ltd

9.6. Wagg Foods Ltd

9.7. Pets at Home Plc

9.8. Fressnapf Tiernahrungs GmbH

9.9. Agrifarma SpA

9.10. Morando SpA

"*Financials would be provided on a best efforts basis for private companies"

10. Appendix

10.1. List of Abbreviations

10.2. Sources

10.3. Research Methodology

10.4. Expert Insights

10.5. Disclaimer

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