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  5. > Europe Ready To Drink Market: By Type (Alcohol, Tea and Coffee); By Distribution Channel (Retail and Online Retail) - Forecast (2015 - 2020).

Ready-to-drink (RTD) beverages are pre-packaged drinks which are ready for consumption. These are both alcoholic and non-alcoholic. Alcohol based RTDs are also known as flavored alcoholic beverages can be consumed directly or used as a mix in cocktails and alcohol. Other RTDs which are flavored with Tea and Coffee are directly consumed. RTDs flavored with tea are sold as Iced Tea and Herbal tea, similarly Coffee flavored RTDs are retailed as Cafe Latte and Cold Coffee drinks. Both Alcohol based and coffee, tea flavored RTDs are widely consumed by the younger demographics in many countries.

European ready to drink market is a matured market with consumers awaiting new products launches in the segment. Totally natural and 100% organic RTD tea and coffee have witnessed huge growth in the market. The volatile economy in the European region has impacted the alcohol RTD sales which declined during 2011-2014.Fruit juice laced RTD tea and Caffeine free RTD coffee are some of the new launches in the market which are witnessing positive response from the consumers.

The report analyzes the market based on type of Ready to drink beverages such as Alcoholic and Non Alcoholic which is sub segmented as Tea, Coffee and Others. The report provides detailed analysis on distribution landscape and potential of various distribution channels such as Department Stores, Supermarkets/Hypermarkets, and Online retail. Country specific trends and market dynamics are also covered in the report.

Some of the key players in the market are:

· Rotkäppchen-Mumm Sektkellereien GmbH

· William Grant & Sons Ltd

· CoGeDi International SpA

Table Of Contents

Europe Ready To Drink Market: By Type (Alcohol, Tea and Coffee); By Distribution Channel (Retail and Online Retail) - Forecast (2015 - 2020).
1. Europe: Macroeconomic Snapshot

2. Europe Ready To Drink Market Overview

2.1. Scope of the Study

2.2. Definitions

3. Executive Summary

4. Europe Ready To Drink Market Landscape

4.1. Market Share Analysis

4.1.1. U.K RTD alcohol is dominated by Halewood International Ltd Britvic is the market leader in RTD tea category

4.1.2. Germany Pepsi Co with its brands Lipton and Punica dominated the RTD tea market

4.1.3. France Moët-Hennessy UDV France with market share close to 20% leads the alcohol RTD market

4.1.4. Spain J García Carrión with its brand Don Simón and sales volume of 30% dominates the market With market share over 60% Cía de Servicios de Bebidas Refrescantes led the RTD tea market

4.2. Competitive Developments

4.3. Consumer Insights

4.3.1. Beer based alcoholic RTDs are being preferred by the consumer in U.K.

4.3.2. Green and black organic teas witnessing as high growth in U.K. and Germany

5. Europe Ready To Drink Market -By Type

5.1. Alcoholic

5.1.1. Spirit Based

5.1.2. Malt based

5.1.3. Other

5.2. Non-Alcoholic

5.2.1. Tea

5.2.2. Coffee

5.3. Others

6. Europe Ready To Drink Market- By Distribution Channel

6.1. Retail

6.1.1. Departments stores

6.1.2. Supermarkets/Hypermarkets

6.1.3. Others

6.2. Online Retail

7. Europe Ready To Drink Market -By Country

7.1. U.K.

7.2. Germany

7.2.1. Alcohol RTDs are being largely being consumed because of convenience and better taste profile

7.3. Italy

7.3.1. Italian have age old tradition of consuming wine along with meal; are now switching to alcohol RTDs with lower alcohol concentration

7.4. France

7.4.1. Perception of RTD Tea being natural and lower in calories will drive its sales in the market

8. Europe Ready To Drink Market - Company Profile

8.1. All Market Europe Ltd

8.2. García Carrión SA

8.3. Acqua Minerale San Benedetto SpA

8.4. Fonti Di Vinadio SpA

8.5. William Grant and Sons Ltd

8.6. Ricard SA

8.7. CoGeDi International SpA

8.8. Illva Saronno SpA

8.9. Rotkäppchen-Mumm Sektkellereien GmbH

8.10. Unilever Group

"*Financials would be provided on a best efforts basis for private companies"

9. Appendix

9.1. List of Abbreviations

9.2. Sources

9.3. Research Methodology

9.4. Expert Insights

9.5. Disclaimer

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