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  4. > North America Bakery Market: By Type (Baked Goods, Biscuits and Breakfast Cereals; By Category (Fresh and Frozen) By Distribution Channel (Retailers, Artisan Bakers, Catering) - Forecast (2015-2020)

Bakery Market in North America has undergone significant changes as a result of increasing health concerns, rising disposable income and high demand for convenient food products. Changing consumer trends for products offering high nutritional value and convenience is driving the growth of the market in the region. Manufacturers are trying to meet the growing demands of consumers by manufacturing organic baked goods, breakfast cereals and ‘free-from’ products and retaining consumer loyalty.

Approximately 1% North American population suffers from celiac disease and major population in the region is lactose intolerant which is increasing the demand and supply of ‘free-from’ bakery products. Despite of additional taxes levied on high calorie food products in Mexico, artisanal bakers are generating maximum revenue sales for baked goods category. On the other hand, the sales for other categories are slightly hampered due to increasing health concerns and declining consumer purchase.

The report focuses on North America Bakery Market for the forecast period 2015-2020. It analyzes the market based on type of Bakery products namely: Baked Goods, Biscuits and Breakfast cereals. On the basis of category, the market is segmented into Fresh Bakery Products and Frozen Bakery Products. The report presents a detailed analysis on various distribution channels and their potential reach such as retailers that includes supermarkets, convenience stores, bakery outlets and others, artisan bakers and catering. Country specific trends, market dynamics, future growth and competitive strategies are also covered in the report.

Key players in the North America for bakery market :

· Kellogg’s Company,

· Kraft Foods

· George Weston Ltd

· Grupo Bimbo

· Keebler Foods.

Table Of Contents

North America Bakery Market: By Type (Baked Goods, Biscuits and Breakfast Cereals; By Category (Fresh and Frozen) By Distribution Channel (Retailers, Artisan Bakers, Catering) - Forecast (2015-2020)
1. North America Bakery Market: Macroeconomic Snapshot

2. North America Bakery Market: Market Overview

2.1 Scope of the Study

2.2 Definitions

3. Executive Summary

4. North America Bakery Market: Market Landscape

4.1 Market Share Analysis

4.1.1 U.S.

4.1.1.1 Kraft foods crowned as market leader in biscuits segment

4.1.2 Canada

4.1.2.1 Mondelez dominates the biscuits category with over 35% value share owing to new product development

4.1.3 Mexico

4.1.3.1 Grupo Bimbo commands one fourth of the total value share in baked goods category owing to its robust distribution channel

4.1.3.2 Kellogg's dominates the breakfast cereal category due to continuous product innovation and resilient distribution network

4.2 Competitive Developments

4.2.1 Highly fragmented market due to domestic player's dominance

4.3 Consumer Insights

5. North America Bakery Market: By Type

5.1 Baked Goods

5.1.1 Baked Desserts

5.1.2 Breads and Rolls

5.1.3 Cakes and Pastries

5.1.4 Pizzas

5.2 Breakfast Cereals

5.2.1 Hot Cereals

5.2.2 Ready-to-Eat Cereals

5.3 Biscuits

5.3.1 Savory Biscuits and Crackers

5.3.2 Sweet Biscuits

5.3.3 Others

6. North America Bakery Products - By Category

6.1 Fresh Bakery Products

6.2 Frozen Bakery Products

7. North America Bakery Market: By Distribution Channel

7.1 Retail

7.1.1 Supermarkets

7.1.2 Convenience Stores

7.1.3 Discounters

7.1.4 Bakery outlets

7.2 Artisan Bakers

7.3 Catering

8. North America Bakery Market: By Country

8.1 U.S.

8.1.1 Key Trends:

8.1.1.1 Inclination towards wholemeal or brown bread due to rising health concerns

8.1.1.2 Rising demand for “free-from” bakery food

8.2 Canada

8.3 Mexico

8.3.1 Key Trends:

8.3.1.1 Breakfast Cereals - a growing segment

8.3.1.2 IEPS tax on sales of high calorie food results in sluggish growth

9. North America Bakery Market: Company Profiles

9.1 Grupo Bimbo

9.2 Gamesa Hispanic Foods

9.3 Kraft Foods Inc.

9.4 CSM Bakery Solutions

9.5 Interstate Bakeries Corp.

9.6 Keebler Foods

9.7 Kellogg's Company

9.8 George Weston Ltd.

9.9 Dawn Food Products Ltd.

9.10 Acme Bread Company

"*Financials would be provided on a best efforts basis for private companies"

10. Appendix

10.1Abbreviations

10.2Sources

10.3Research Methodology

10.4Bibliography

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