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  3. > South America Alcoholic Beverages Market: By Type (Spirits, Beer, Cider/Perry, Wine); By Distribution Channel (Supermarkets/Hypermarkets, Convenience stores, Grocery Stores, Online retailers) - Forecast (2015 -2020).

Alcoholic beverages are drinks that contain ethanol, a psycho active drug. These beverages are produced through fermentation process followed by distillation process to increase the ethanol concentration. Alcoholic drinks contain considerable amount of ethanol (alcohol) which has an intoxication affect. These drinks vary in ethanol content like: Beer with 4%-5% vol, wine with 12% vol and so on. Laws and regulations regarding the production, sales and consumption of alcohol differ across regions.

Rapid urbanization and increasing disposable income is fueling the demand for alcoholic beverages in South America. Rising health concern among consumers has been resulting in considerable shift towards low alcohol drinks. Brazil is the dominant alcohol beverage market in South America with beer as the major category, followed by Argentina. The market for these drinks varies across the South American nations mainly due to variation in population, disposable income, regulations on production & consumption as well as social and cultural constraints.

South American Alcoholic Beverages market is categorized by type, by distribution channel and by countries in this report. The report covers market analysis of alcoholic beverages based on different types such as Spirits, Beer, Cider/Perry, Wine and othersThe report provides detailed analysis on distribution landscape and potential of various distribution channels regarding alcoholic beverages in South America. Country specific trends and growth prospects are covered in this report. Key players in the South America Alcoholic Beverages market are Anheuser-Busch InBev‘s and SABMiller Plc.

Table Of Contents

South America Alcoholic Beverages Market: By Type (Spirits, Beer, Cider/Perry, Wine); By Distribution Channel (Supermarkets/Hypermarkets, Convenience stores, Grocery Stores, Online retailers) - Forecast (2015 -2020).
1. South America: Macroeconomic Snapshot

2. South America Alcoholic Beverages Market Overview

2.1. Scope of the Study

2.2. Definitions

3. Executive Summary

4. South America Alcoholic Beverages : Market Landscape

4.1. Market Share Analysis

4.1.1. Brazil

4.1.1.1. Cia Brasileira de Bebidas (AmBev) is the leads the alcoholic beverage market with strong brand presence

4.1.2. Argentina

4.1.2.1. Branca Destilerías SA, Flli have accounts for major share share in alcoholic owing to strong brand positioning

4.1.3. Colombia

4.1.4. Peru

4.1.4.1. Domestic players dominate the market

4.1.5. Rest of South America

4.2. Competitive Developments

4.2.1. Manufacturers are focusing on developing low content alcoholic products to cater to the evolving needs of consumers

4.2.2. Regional companies are increasingly launching premium beer products

4.3. Consumer Insights

4.3.1. Traditions around wine have led to a social acceptance of drinking in South America countries

4.3.2. Beverages with low alcohol content are becoming popular among youth

5. South America Alcoholic Beverages Market- By Type

5.1. Spirits

5.1.1. Key Trend

5.1.1.1. Vodka, Whiskies and rum are fuelling the demand for spirits in Argentina

5.1.2. Rum

5.1.3. Tequila

5.1.4. Whiskies

5.1.5. Others

5.2. Beer

5.2.1. Beer continues to be the most popular alcoholic beverage

5.3. Cider/Perry

5.4. Wine

5.4.1. Key Trend

5.4.1.1. Wine as a combination with food is gaining popularity among consumers

5.4.2. Sparkling Wine

5.4.3. Fortified Wine

5.4.4. Others

5.5. Others

6. South America Alcoholic Beverages Market - By Distribution Channel

6.1. Supermarkets/Hypermarkets

6.1.1. Supermarkets are gaining prominence by providing discounts on premium brands

6.2. Convenience stores

6.3. Grocery stores

6.4. Online Retailers

6.5. Others

7. South America Alcoholic Beverages Market - By Country

7.1. Brazil

7.1.1. Sales of international whisky brands have increased in the recent years

7.2. Argentina

7.3. Colombia

7.3.1. Colombians are open to new variety of alcoholic beverages due to rising purchasing power

7.4. Peru

7.4.1. Consumers prefer premium brands to maintain social status

7.5. Rest of South America

8. South America Alcoholic Beverages Market - Company Profiles

8.1. Cia Brasileira de Bebidas (AmBev)

8.2. Bavaria SA

8.3. Distell Group Limited

8.4. Cervecería y Maltería Quilmes SAICAyG

8.5. Anheuser-Busch InBev‘s

8.6. Heineken N.V.

8.7. Kirin Holdings Company, Limited

8.8. Grupo Petrópolis Ltda.

8.9. Grupo Peñaflor

8.10. SABMiller Plc


"*Financials would be provided on a best efforts basis for private companies"

9. Appendix

9.1. List of Abbreviations

9.2. Sources

9.3. Research Methodology

9.4. Expert Insights

9.5. Disclaimer

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