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  3. > South America Ready to Drink (RTD) Market: By Type (Alcohol, Tea and Coffee); By Distribution channel (Retail and Online Retail) - Forecast (2015 - 2020)

Ready to drink (RTD) beverages are prepackaged drinks which are ready for consumption. These are both alcoholic and non-alcoholic. Alcohol based RTDs are also known as flavored alcoholic beverages can be consumed directly or used as a mix in cocktails and alcohol. Other RTDs which are flavored with Tea and Coffee are directly consumed. RTDs flavored with tea are sold as Iced Tea and Herbal tea, similarly Coffee flavored RTDs are retailed as Cafe Latte and Cold Coffee drinks. Both Alcoholic and Non Alcoholic RTDs are widely consumed by the younger demographics in many countries.

Coffee and Tea RTDs are predominantly focused towards adults because of their unique taste profile and health benefits it offers such as low calories. Consumers in countries such as Brazil, Argentina and Colombia are getting bored with the redundant flavor of alcoholic drinks are switching towards alcoholic RTDs which offer varied taste profile. Alcohol based RTDs are being branded as party drinks which are bought by consumers when they are hosting a party. In student communities these drinks are extremely famous.

The report analyzes the market based on type of Ready to drink beverages such as Alcoholic and Non Alcoholic which is sub segmented as Tea, Coffee and Others. The report provides detailed analysis on distribution landscape and potential of various distribution channels such as Department Stores, Supermarkets/Hypermarkets, and Online retail. Country specific trends and market dynamics are also covered in the report.

Some of the key players in the market are:

· Grupo Peñaflor SA,

· Cia Brasileira de Bebidas,

· Diageo plc.

Table Of Contents

South America Ready to Drink (RTD) Market: By Type (Alcohol, Tea and Coffee); By Distribution channel (Retail and Online Retail) - Forecast (2015 - 2020)
1. South America: Macroeconomic Snapshot

2. South America Ready To Drink Market Overview

2.1. Scope of the Study

2.2. Definitions

3. Executive Summary

4. South America Ready To Drink Market Landscape

4.1. Market Share Analysis

4.1.1. Brazil

4.1.1.1. Diageo is the market leader in Alcohol based RTDs

4.1.1.2. Matte Leão now owned by Coca-Cola is the leading brand in RTD Tea category

4.1.2. Argentina

4.1.2.1. The leading brand in alcoholic RTDs sales is Cepas Argentinas SA

4.1.2.2. Coca-Cola dominates the Ready To Drink market with Fuze Tea brand

4.1.3. Colombia

4.1.3.1. Diageo dominates the alcoholic RTDs market

4.1.3.2. RTDs tea segment is led by Postobón SA

4.1.3.3. Alpina Productos Alimenticios SA is the market leader in RTDs coffee segment with its brand Cafe Latte Alpina Juan Valdez

4.1.4. Venezuela

4.1.4.1. Pepsi-Cola Venezuela CA which owns the distribution rights of Lipton Brand dominate the market RTD tea segment

4.1.5. Rest of South America

4.2. Competitive Developments

4.3. Consumer Insights

4.3.1. Gin and Vodka based alcoholic RTDs are preferred drink mixes by the younger demographics

4.3.2. Sparkling wine is a very popular wine based RTD in Argentina

4.3.3. As consumers turn towards healthier RTDs, the market for RTD tea and coffee will increase

5. South America Ready To Drink Market -By Type

5.1. Alcoholic

5.1.1. Malt Based

5.1.2. Spirit Based

5.1.3. Others

5.2. Tea

5.3. Coffee

5.4. Others

6. South America Ready To Drink Market- By Distribution Channel

6.1. Retail

6.1.1. Departments stores

6.1.2. Supermarkets/Hypermarkets

6.1.3. Others

6.2. Online Retail

7. Others South America Ready To Drink Market -By Country

7.1. Brazil

7.1.1. Growing awareness regarding proper diet is increasing the consumption of low calorie RTD tea and coffee

7.2. Argentina

7.2.1. Rising purchasing power of the middle income consumer will drive the market for alcohol based RTDs

7.3. Colombia

7.3.1. New economic and social classes are the latest consumers of Ready To Drink beverages

7.4. Venezuela

7.4.1. RTD tea are expected to witness optimistic growth in the market

8. South America Ready To Drink Market - Company Profile

8.1. Cia Brasileira de Bebidas

8.2. Wow Indústria e Comercio Ltd

8.3. Grupo Peñaflor SA

8.4. Bavaria SA

8.5. Dislicores SA

8.6. Fábrica de Licores y Alcoholes de Antioquia

8.7. Diageo plc

8.8. Alpina Productos Alimenticios SA

8.9. Complejo Licorero Ponche Crema CA

8.10. Coca-Cola Company

"*Financials would be provided on a best efforts basis for private companies"

9. Appendix

9.1. List of Abbreviations

9.2. Sources

9.3. Research Methodology

9.4. Expert Insights

9.5. Disclaimer

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