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  4. > Sport and Energy Drink Market Trends
  5. > South America Sports & Energy Drinks Market: By Product Type (Sports Drink, Energy Drink); By Distribution Channel (Retail, On Trade, Vending Machine) - Forecast (2015 - 2020)

Sports and energy drinks includes beverages, vitamin waters or highly caffeinated drinks with additives claiming to increase energy and boost nutrition. In order to stay hydrated consumers prefer sports and energy drinks. They consume it at their leisure time, at play and also at work. These sports and energy drinks or products are available in the form of powder, liquid and tablet. Tablet and powered form products are consumed by mixing it with water. Energy shot is an emerging category in energy drink segment. These sports and energy drinks include alcoholic and non-alcoholic drinks which are facing strict regulations in few of the countries whereas gaining popularity in others. Apart from pricing, manufacturers try to differentiate their products based on packaging and ingredients.

South American sports and energy drink market is driven by busy lifestyle of people demanding sources of energy to perform well along with sports loving consumers and athletes. Market is adversely affected by seasonal factors. Thus Innovation and diversification are driving the development in sports and energy drinks in South America.

The report analyzes the market based on type of sports and energy drinks. It provides detailed analysis on distribution landscape and potential of various distribution channels such as retail, on trade, vending machines and others. The study also outlines the South American food & beverage market. Country specific trends and market dynamics are also covered in the report.

Some of the key players in the South American sports and energy drink market include:

· Red Bull

· Monster Beverage Corp

· Rockstar.

Table Of Contents

South America Sports and Energy Drinks Market: By Product Type (Sports Drink, Energy Drink); By Distribution Channel (Retail, On Trade, Vending Machine) - Forecast (2015 - 2020)
1. South America: Macroeconomic Snapshot

2. South America Sports and Energy Drinks Market Overview

2.1 Scope of the Study

2.2 Definitions

3. Executive Summary

4. South America Sports and Energy Drinks Market : Market Landscape

4.1 Market Share Analysis

4.1.1 Brazil

4.1.1.1 Cost and taxations the biggest challenges for manufacturers

4.1.1.2 FIFA world cup 2014 resulted into growth in awareness among consumers thus boosting the sales

4.1.2 Argentina

4.1.3 Columbia

4.1.3.1 Quala SA dominates the energy drink market with approximatelyhalf of the share

4.1.4 Chile

4.1.5 Rest of South America

4.2 Competitive Developments

4.2.1 Low Price positioning- the key growth strategies

4.2.2 Companies have increased focus on sugar free and light drinks

4.2.3 Companies focus on offering health and indulgence together

4.3 Consumer Insights

4.3.1 Consumers demand low priced and varied flavors in sports and energy drinks

4.3.2 Youngsters are opting for energy drinks for energy boosting as well as to achieve long lasting energy during studies and work

5. South America Sports and Energy Drinks Market: By Product Type

5.1 Sports Drink

5.1.1 Growing awareness of Hypotonic, isotonic and hypertonic drinks to impact sales

5.1.2 Liquid/RTD more in demand than powder/tablet

5.1.3 Growing demand by consumers at work

5.2 Energy Drink

5.2.1 Energy shots an emerging category

5.2.2 Growing demand by consumers at leisure

5.2.3 Non Alcoholic drinks to witness tremendous growth

6. South America Sports and Energy Drinks Market: By Distribution Channel

6.1 Retail

6.1.1 Departments stores

6.1.2 Grocery retailers

6.1.2.1 Major channel of distribution in Columbia in terms of revenue

6.1.3 Supermarkets/Hypermarkets

6.1.4 Others

6.2 On Trade

6.3 Vending Machine

6.4 Others

7. South America Sports and Energy Drinks Market: By Country

7.1. Brazil

7.1.1. Regional manufacturers are offering economy packages enhance their market share

7.1.2. Largest sports and energy drinks market in South America in terms of revenue

7.2. Argentina

7.2.1. Consumer base is estimated to increase but recession to hinder the pace

7.3. Columbia

7.3.1. Increase in disposable income and busy lifestyle resulting fuels the demand

7.4. Chile

7.5. Rest of South America

8. South America Sports and Energy Drinks Market: Company Profile

8.1. PepsiCo Inc.

8.2. Coca-Cola Co.

8.3. Red Bull

8.4. Monster Beverage Corp

8.5. Cervejaria Petrópolis

8.6. Rockstar Punched

8.7. Cia Brasileira de Bebidas

8.8. Quala SA

8.9. Postobón SA

8.10. Venalim CA


"*Financials would be provided on a best efforts basis for private companies"

9. Appendix

9.1. Abbreviations

9.2. Sources

9.3. Research Methodology

9.4. Disclaimer

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