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U.S. Coffee through 2020

  • December 2016
  • 244 pages
  • Beverage Marketing
Report ID: 3498441

Summary

Table of Contents

This report by Beverage Marketing Corp. READY TO GO.

This U.S. coffee market research report from Beverage Marketing Corporation looks at the trends and issues affecting the coffee industry, including the constant innovation required to keep consumer attention. It puts the U.S. market into global context and delivers data on coffee production and consumption, quarterly growth, imports and exports, advertising and demographics. The industry research also covers the ready-to-drink coffee market, specialty coffee, coffee pods and single-cup coffee machines.

The answers you need:
U.S. Coffee through 2020 provides in-depth data and market analysis, shedding light on various aspects of the market through reliable data and discussions of what the numbers really mean.

Questions answered in this comprehensive market report include:
- What developments are shaping the U.S. coffee market and impacting per capita consumption levels?
- How many gallons of coffee were consumed in 2015? How about in the first nine months of 2016?
- Which segments of the coffee market grew the fastest? Which segments are losing the battle for market share in the U.S.?
- How does global green coffee growth compare with growth patterns for the U.S.? Which are the leading exporters of green, roasted, caffeinated and decaffeinated coffee to the U.S.?
- What is the latest news regarding organic and global fair trade coffee?
- What are the principal distribution channels for coffee? Which sales channels will gain market share? Which will lose share points?
- How will the foodservice channel fare over the next few years? What are the growth expectations for coffee in the drug store and vending channels? What are the prospects for future growth in the coffee market?


This U.S. Coffee report features:
This coffee report examines the total United States coffee market, with coverage of ready-to-drink (RTD), specialty, Fairtrade and organic coffee. Get perspective on wholesale and retail sales, volume and per capita consumption.

Through a combination of discussion backed by Beverage Marketing's reliable, all-sales-channel-inclusive data, readers of this authoritative industry report will gain thorough understanding the coffee market including:
- Data on volume, sales and growth and putting the U.S. market in a global perspective. Includes global and select country data on green coffee as well as fair trade coffee.
- Break-outs of volume, share and growth of coffee sub-segments including roast/ground, pods, whole bean, instant, mixes and RTD (ready-to-drink) coffee.
- An overview of coffee market trends, including single-cup brewers, premiumization, organic and certified coffee, commodity markets and retailer pricing. Quarterly coffee market growth data is also provided.
- Detailed profiles and analysis of the leading companies and brands, discussions of their marketing activities and distribution strategies as well as company and brand sales volume data. Coverage includes J. M. Smucker, Kraft, Tata Coffee, Nestlé, Starbucks, Joh. A Benckiser and others.
- Volume trends for leading companies and brands for the total coffee market and by type, including whole bean, roast/ground, coffee mixes, instant coffee, coffee pods and coffee syrups.
- Examining the marketplace by its main channels of distribution, as well as in-home and away-from-home coffee consumption patterns.
- Discussion and wholesale sales of the leading RTD coffee companies and brands, as well as RTD volume segmented by region and distribution channel.
- Advertising expenditures of the leading coffee companies and a look at category spending is broken out by 18 media types (including Internet and Spanish-language advertising).
- Consumer demographic profiles comparing consumers of specialty coffee.
- Data on green, roasted, caffeinated and decaffeinated imports.
- Five-year compound annual growth projections (CAGRs) for the coffee market and its sub-segments, including RTD coffee through 2020.

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ref:plp2016

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