TABLE OF CONTENTS
Chapter 1 Summary 2
Brazil is home to the second largest baby toiletries industry, led by wipes sector 2
Russia is expected to exhibit steady growth between 2009 and 2014 2
China leads the baby toiletries industry in terms of value among the BRIC nations 2
Part I Introduction 3
What's included this report? 3
How to use this report 3
Market definition 4
Part III Overview 16
BRIC baby toiletries industry, value assessement 16
BRIC baby toiletries industry, volume assessement 21
Part IV Global Baby Toiletries Industry – Top Five vs BRIC Countries 26
Value Analysis 26
Volume Analysis 28
Part V Brazil 30
Market analysis (Value) (Brazilian Real), 2004-2009 30
Market analysis (Value) (Brazilian Real), 2009-2014 31
Market analysis (Value) (USD ), 2004-2009 33
Market analysis (Value) (USD ), 2009-2014 34
Market Analysis (Volume), 2004-2009 36
Market Analysis (Volume), 2009-2014 37
Market share analysis 39
Distribution Chanel analysis 43
Expenditure and consumption per person 45
Part VI Russia 50
Market analysis (Value) (Russian Ruble), 2004-2009 50
Market analysis (Value) (Russian Ruble), 2009-2014 51
Market analysis (Value) (USD ), 2004-2009 53
Market analysis (Value) (USD ), 2009-2014 54
Market Analysis (Volume), 2004-2009 56
Market Analysis (Volume), 2009-2014 57
Market share analysis 59
Distribution Chanel analysis 62
Expenditure and consumption per person 64
Part VII India 70
Market analysis (Value) (Indian Rupee), 2004-2009 70
Market analysis (Value) (Indian Rupee), 2009-2014 71
Market analysis (Value) (USD ), 2004-2009 73
Market analysis (Value) (USD ), 2009-2014 74
Market Analysis (Volume), 2004-2009 76
Market Analysis (Volume), 2009-2014 77
Market share analysis 79
Distribution Chanel analysis 82
Expenditure and consumption per person 84
Part VIII China 90
Market analysis (Value) (Chinese Yuan Renminbi), 2004-2009 90
Market analysis (Value) (Chinese Yuan Renminbi), 2009-2014 91
Market analysis (Value) (USD ), 2004-2009 93
Market analysis (Value) (USD ), 2009-2014 94
Market Analysis (Volume), 2004-2009 96
Market Analysis (Volume), 2009-2014 97
Market share analysis 99
Distribution Chanel analysis 102
Expenditure and consumption per person 104
Part IX Research Methodology 110
Methodology overview 110
Secondary research 111
Market modeling 112
Creating an initial data model 112
Revising the initial data model 112
Creating a final estimate 113
Creating demographic value splits 113
Primary research 113
Data finalization 114
Ongoing research 114
Part X Appendix 115
Future readings 115
How to contact experts in your market 115
Disclaimer 115
Index of Figures
Chart 1: Baby toiletries industry, BRIC, value ($m), 2004?14 16
Chart 2: Baby toiletries industry, BRIC, value ($m), 2004-2009 18
Chart 3: Baby toiletries industry, BRIC, value ($m), 2009-2014 19
Chart 4: Baby toiletries industry, BRIC, value growth analysis, 2004?14 20
Chart 5: Baby toiletries industry, BRIC, volume (units, million), 2004?14 21
Chart 6: Baby toiletries industry, BRIC, volume (units, million), 2004-2009 23
Chart 7: Baby toiletries industry, BRIC, volume (units, million), 2009–14 24
Chart 8: Baby toiletries industry, BRIC, volume growth analysis, 2004?14 25
Chart 9: Global baby toiletries industry split ($m), top five vs BRIC countries, 2009–14 26
Chart 10: Global baby toiletries industry split (units, million), top five vs BRIC countries, 2009–14 28
Chart 11: Baby toiletries, Brazil, value by sector (BRLm), 2004?14 32
Chart 12: Baby toiletries, Brazil, market segment growth comparison, by value, 2004?14 35
Chart 13: Baby toiletries, Brazil, volume by sector (units, million), 2004?14 38
Chart 14: Baby toiletries, Brazil, market segment growth comparison, by volume, 2004?14 38
Chart 15: Baby toiletries, Brazil, market share by value (%), 2008-2009 41
Chart 16: Baby toiletries, Brazil, sales channels by value (%), 2008-2009 44
Chart 17: Baby toiletries, Russia, value by sector (RUBm), 2004?14 52
Chart 18: Baby toiletries, Russia, market segment growth comparison, by value, 2004?14 55
Chart 19: Baby toiletries, Russia, volume by sector (units, million), 2004?14 58
Chart 20: Baby toiletries, Russia, market segment growth comparison, by volume, 2004?14 58
Chart 21: Baby toiletries, Russia, market share by value (%), 2008-2009 60
Chart 22: Baby toiletries, Russia, sales channels by value (%), 2008-2009 63
Chart 23: Baby toiletries, India, value by sector (INRm), 2004?14 72
Chart 24: Baby toiletries, India, market segment growth comparison, by value, 2004?14 75
Chart 25: Baby toiletries, India, volume by sector (units, million), 2004?14 78
Chart 26: Baby toiletries, India, market segment growth comparison, by volume, 2004?14 78
Chart 27: Baby toiletries, India, market share by value (%), 2008-2009 80
Chart 28: Baby toiletries, India, sales channels by value (%), 2008-2009 83
Chart 29: Baby toiletries, China, value by sector (CNYm), 2004?14 92
Chart 30: Baby toiletries, China, market segment growth comparison, by value, 2004?14 95
Chart 31: Baby toiletries, China, volume by sector (units, million), 2004?14 98
Chart 32: Baby toiletries, China, market segment growth comparison, by volume, 2004?14 98
Chart 33: Baby toiletries, China, market share by value (%), 2008-2009 100
Chart 34: Baby toiletries, China, sales channels by value (%), 2008-2009 103
Chart 35: Annual data review process 111
Index of Tables
Data table 1: Baby toiletries category definitions 5
Data table 2: Baby toiletries sales channels 6
Data table 3: Baby toiletries industry, BRIC, value ($m), 2004?14 17
Data table 4: Baby toiletries industry, BRIC, value ($m), 2004-2009 18
Data table 5: Baby toiletries industry, BRIC, value ($m), 2009-2014 19
Data table 6: Baby toiletries industry, BRIC, volume (units, million), 2004?14 22
Data table 7: Baby toiletries industry, BRIC, volume (units, million), 2004-2009 23
Data table 8: Baby toiletries industry, BRIC, volume (units, million), 2009–14 24
Data table 9: Global baby toiletries industry split ($m), top five vs BRIC countries, 2009–14 27
Data table 10: Global baby toiletries industry split (units, million), top five vs BRIC countries, 2009–14 29
Data table 11: Baby toiletries, Brazil, value by sector (BRLm), 2004-2009 30
Data table 12: Baby toiletries, Brazil, value projection by sector (BRLm), 2009-2014 31
Data table 13: Baby toiletries, Brazil, value by sector ($m), 2004-2009 33
Data table 14: Baby toiletries, Brazil, value projection by sector ($m), 2009-2014 34
Data table 15: Baby toiletries, Brazil, volume by sector (units, million), 2004-2009 36
Data table 16: Baby toiletries, Brazil, volume projection by sector (units, million), 2009-2014 37
Data table 17: Baby toiletries, Brazil, brand sales by value (%), 2008-2009 39
Data table 18: Baby toiletries, Brazil, value by brand (BRLm), 2008-2009 40
Data table 19: Baby toiletries, Brazil, market share by value (%), 2008-2009 42
Data table 20: Baby toiletries, Brazil, value by industry player (BRLm), 2008-2009 42
Data table 21: Baby toiletries, Brazil, sales channels by value (%), 2008-2009 43
Data table 22: Baby toiletries, Brazil, value by sales channel (BRLm), 2008-2009 43
Data table 23: Baby toiletries, Brazil, spending per person (BRL), 2004-2009 45
Data table 24: Baby toiletries, Brazil, future spending per person (BRL), 2009-2014 46
Data table 25: Baby toiletries, Brazil, spending per person ($), 2004-2009 47
Data table 26: Baby toiletries, Brazil, future spending per person ($), 2009-2014 47
Data table 27: Baby toiletries, Brazil, consumption per person (units), 2004-2009 48
Data table 28: Baby toiletries, Brazil, future consumption per person (units), 2009-2014 49
Data table 29: Baby toiletries, Russia, value by sector (RUBm), 2004-2009 50
Data table 30: Baby toiletries, Russia, value projection by sector (RUBm), 2009-2014 51
Data table 31: Baby toiletries, Russia, value by sector ($m), 2004-2009 53
Data table 32: Baby toiletries, Russia, value projection by sector ($m), 2009-2014 54
Data table 33: Baby toiletries, Russia, volume by sector (units, million), 2004-2009 56
Data table 34: Baby toiletries, Russia, volume projection by sector (units, million), 2009-2014 57
Data table 35: Baby toiletries, Russia, brand sales by value (%), 2008-2009 59
Data table 36: Baby toiletries, Russia, value by brand (RUBm), 2008-2009 59
Data table 37: Baby toiletries, Russia, market share by value (%), 2008-2009 61
Data table 38: Baby toiletries, Russia, value by industry player (RUBm), 2008-2009 61
Data table 39: Baby toiletries, Russia, sales channels by value (%), 2008-2009 62
Data table 40: Baby toiletries, Russia, value by sales channel (RUBm), 2008-2009 62
Data table 41: Baby toiletries, Russia, spending per person (RUB), 2004-2009 64
Data table 42: Baby toiletries, Russia, future spending per person (RUB), 2009-2014 65
Data table 43: Baby toiletries, Russia, spending per person ($), 2004-2009 66
Data table 44: Baby toiletries, Russia, future spending per person ($), 2009-2014 67
Data table 45: Baby toiletries, Russia, consumption per person (units), 2004-2009 68
Data table 46: Baby toiletries, Russia, future consumption per person (units), 2009-2014 69
Data table 47: Baby toiletries, India, value by sector (INRm), 2004-2009 70
Data table 48: Baby toiletries, India, value projection by sector (INRm), 2009-2014 71
Data table 49: Baby toiletries, India, value by sector ($m), 2004-2009 73
Data table 50: Baby toiletries, India, value projection by sector ($m), 2009-2014 74
Data table 51: Baby toiletries, India, volume by sector (units, million), 2004-2009 76
Data table 52: Baby toiletries, India, volume projection by sector (units, million), 2009-2014 77
Data table 53: Baby toiletries, India, brand sales by value (%), 2008-2009 79
Data table 54: Baby toiletries, India, value by brand (INRm), 2008-2009 79
Data table 55: Baby toiletries, India, market share by value (%), 2008-2009 81
Data table 56: Baby toiletries, India, value by industry player (INRm), 2008-2009 81
Data table 57: Baby toiletries, India, sales channels by value (%), 2008-2009 82
Data table 58: Baby toiletries, India, value by sales channel (INRm), 2008-2009 82
Data table 59: Baby toiletries, India, spending per person (INR), 2004-2009 84
Data table 60: Baby toiletries, India, future spending per person (INR), 2009-2014 85
Data table 61: Baby toiletries, India, spending per person ($), 2004-2009 86
Data table 62: Baby toiletries, India, future spending per person ($), 2009-2014 87
Data table 63: Baby toiletries, India, consumption per person (units), 2004-2009 88
Data table 64: Baby toiletries, India, future consumption per person (units), 2009-2014 89
Data table 65: Baby toiletries, China, value by sector (CNYm), 2004-2009 90
Data table 66: Baby toiletries, China, value projection by sector (CNYm), 2009-2014 91
Data table 67: Baby toiletries, China, value by sector ($m), 2004-2009 93
Data table 68: Baby toiletries, China, value projection by sector ($m), 2009-2014 94
Data table 69: Baby toiletries, China, volume by sector (units, million), 2004-2009 96
Data table 70: Baby toiletries, China, volume projection by sector (units, million), 2009-2014 97
Data table 71: Baby toiletries, China, brand sales by value (%), 2008-2009 99
Data table 72: Baby toiletries, China, value by brand (CNYm), 2008-2009 99
Data table 73: Baby toiletries, China, market share by value (%), 2008-2009 101
Data table 74: Baby toiletries, China, value by industry player (CNYm), 2008-2009 101
Data table 75: Baby toiletries, China, sales channels by value (%), 2008-2009 102
Data table 76: Baby toiletries, China, value by sales channel (CNYm), 2008-2009 102
Data table 77: Baby toiletries, China, spending per person (CNY), 2004-2009 104
Data table 78: Baby toiletries, China, future spending per person (CNY), 2009-2014 105
Data table 79: Baby toiletries, China, spending per person ($), 2004-2009 106
Data table 80: Baby toiletries, China, future spending per person ($), 2009-2014 107
Data table 81: Baby toiletries, China, consumption per person (units), 2004-2009 108
Data table 82: Baby toiletries, China, future consumption per person (units), 2009-2014 109