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  4. > 2015 US Auto Technicians Choice—Replacement Parts

2015 US Auto Technicians Choice—Replacement Parts

  • December 2015
  • -
  • Frost & Sullivan
  • -
  • 95 pages

2015 US Auto Technicians' Choice—Replacement Parts : Industry Convergence and Growth in the US Automotive Aftermarket

The objective of this research was to identify trends within the aftermarket market for batteries, tires, motor oils, and brake pads, measure factors driving product selection, identify brand use and preference trends in all categories, and evaluate purchase channel opportunities. The markets for the 4 categories are concentrated among one to three brands; some have clear leaders whereas others do not have a strongly differentiated brand as yet. Automotive technicians prefer product-related attributes, while customer preference and past experience rate second followed by service attributes. In all markets, program distributors have risen in favor among installers with local distributors dropping to second or third.

Summary of Key Findings

Concentrated markets, but not differentiated

Markets for the 4 replacement parts categories are concentrated among 1 to 3 brands—some have clear leaders (batteries) whereas others do not yet have a strongly differentiated brand (motor oil, tires, and brake pads).

Product-related attributes most important

Composite indexes of product, service, and hybrid attributes indicate that technicians place high importance on product-related attributes, slightly less importance on past experiences, and the least importance on supplier relationships. Supplier relationships are valued more for batteries, tires, and brake pads while less so for motor oils.

Program distributors rise to the top

Program distributors have risen in favor to become the top distributor for batteries and motor oils and a close second for brake pads. Local distributor use has dropped to second or third in the batteries, motor oils, and brake pads markets.

Brand selection process

Technicians are more likely to give vehicle owners a choice of brands for tires, but tend to choose the brand themselves when it comes to batteries, motor oil, and brake pads.

Table Of Contents

2015 US Auto Technicians Choice—Replacement Parts
1 RESEARCH OBJECTIVES AND METHODOLOGY

Research Objectives and Methodology
1. Research Objectives
2. Methodology
3. Methodology
4. Automotive Technician Profile—Shop Type and Region
5. Automotive Technician Profile—Replacement/Service Performed Over Time

2 EXECUTIVE SUMMARY

Executive Summary
1. Summary of Key Findings
2. Summary of Key Findings
3. Summary of Key Findings
4. Executive Summary
5. Summary of Key Findings
6. Executive Summary—Brand Dominance and Fragmentation
7. Executive Summary—Overview of Top Battery Brands
8. Executive Summary—Overview of Top Tire Brands
9. Executive Summary—Overview of Top Motor Oil Brands
10. Executive Summary—Overview of Top Brake Pad Brands
11. Executive Summary—Top Distribution Channels Across Replacement Parts Products

3 BATTERIES

Batteries
1. Most Prevalent Battery Brands Installed Across All Brands Available—Shop Type
2. Most Prevalent Battery Brands Installed Across All Brands Available—Region
3. Most Prevalent Battery Brands Installed—Wave Over Wave
4. Technical Note—A Matrix to Guide the Strategic Prioritization of Needs to Optimize Preference
5. Strategic Prioritization of Needs—Discovering What Drives the Selection of Batteries
6. Strategic Prioritization of Needs—Discovering What Drives the Selection of Batteries
7. Technical Note—Understanding Brand Maps
8. Brand Map—Top Installed Battery Brands and Influential Attributes
9. Installed Batteries Procedure—Shop Type
10. Installed Batteries Procedure—Region
11. Brand Reputation Gap of Batteries
12. Distribution Channels for Batteries
13. Distribution Channels for Batteries—Wave Over Wave

4 TIRES

Tires
1. Most Prevalent Tire Brands Installed Across All Brands Available—Shop Type
2. Most Prevalent Tire Brands Installed Across All Brands Available—Region
3. Most Prevalent Tire Brands Installed—Wave Over Wave
4. Strategic Prioritization of Needs—Discovering What Drives the Selection of Tires
5. Strategic Prioritization of Needs—Discovering What Drives the Selection of Tires
6. Brand Map—Top Tire Brands and Influential Attributes
7. Installed Tires Procedure—Shop Type
8. Installed Tires Procedure—Region
9. Brand Reputation Gap—Tires
10. Distribution Channels for Tires

5 MOTOR OILS

Motor Oils
1. Most Prevalent Motor Oils Installed—Shop Type
2. Most Prevalent Motor Oils Installed Across All Brands Available—Region
3. Most Prevalent Motor Oil Brands Installed—Wave Over Wave
4. Strategic Prioritization of Needs—Discovering What Drives the Selection of Motor Oils
5. Strategic Prioritization of Needs—Discovering What Drives the Selection of Motor Oils
6. Brand Map—Top Motor Oil Brands and Influential Attributes
7. Installed Motor Oils Procedure—Shop Type
8. Installed Motor Oils Procedure—Region
9. Brand Reputation Gap—Motor Oils
10. Distribution Channels—Motor Oils
11. Distribution Channels for Motor Oils—Wave Over Wave
12. Type of Oil Currently Used—Shop Type
13. Type of Oil Currently Used—Region
14. Most Important Factors When Selecting Oil Filters

6 BRAKE PADS

Brake Pads
1. Most Prevalent Brake Pads Installed—Shop Type
2. Most Prevalent Brake Pads Installed—Region
3. Most Prevalent Brake Pad Brands Installed—Wave Over Wave
4. Strategic Prioritization of Needs—Discovering What Drives the Selection of Brake Pads
5. Strategic Prioritization of Needs—Discovering What Drives the Selection of Brake Pads
6. Brand Map—Top Brake Pad Brands and Influential Attributes
7. Installed Brake Pads Procedure—Shop Type
8. Installed Brake Pads Procedure—Region
9. Brand Reputation Gap—Brake Pads
10. Distribution Channels—Brake Pads
11. Distribution Channels for Brake Pads—Wave Over Wave
12. Frequency of Replacing Brake Hardware—Shop Type
13. Frequency of Replacing Brake Hardware—Region
14. Main Reason for Replacing Brake Hardware—Shop Type
15. Main Reason for Replacing Brake Hardware—Region
16. Main Reasons for Not Replacing Brake Hardware—Shop Type
17. Main Reason for Not Replacing Brake Hardware—Region

7 PROFILES

Profiles
1. Shop and Technician Profile
2. Shop and Technician Profile
3. Size of Shop, in Terms of Bays and Employees
4. Technician Demographics
5. Types of Vehicles Serviced
6. Legal Disclaimer

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