Table of Contents
2015 US Auto Technicians' Choice—Replacement Parts : Industry Convergence and Growth in the US Automotive Aftermarket
The objective of this research was to identify trends within the aftermarket market for batteries, tires, motor oils, and brake pads, measure factors driving product selection, identify brand use and preference trends in all categories, and evaluate purchase channel opportunities. The markets for the 4 categories are concentrated among one to three brands; some have clear leaders whereas others do not have a strongly differentiated brand as yet. Automotive technicians prefer product-related attributes, while customer preference and past experience rate second followed by service attributes. In all markets, program distributors have risen in favor among installers with local distributors dropping to second or third.
Summary of Key Findings
Concentrated markets, but not differentiated
Markets for the 4 replacement parts categories are concentrated among 1 to 3 brands—some have clear leaders (batteries) whereas others do not yet have a strongly differentiated brand (motor oil, tires, and brake pads).
Product-related attributes most important
Composite indexes of product, service, and hybrid attributes indicate that technicians place high importance on product-related attributes, slightly less importance on past experiences, and the least importance on supplier relationships. Supplier relationships are valued more for batteries, tires, and brake pads while less so for motor oils.
Program distributors rise to the top
Program distributors have risen in favor to become the top distributor for batteries and motor oils and a close second for brake pads. Local distributor use has dropped to second or third in the batteries, motor oils, and brake pads markets.
Brand selection process
Technicians are more likely to give vehicle owners a choice of brands for tires, but tend to choose the brand themselves when it comes to batteries, motor oil, and brake pads.
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