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Albert Heijn BV in Packaged Food (Netherlands)

  • December 2015
  • -
  • Euromonitor International
  • -
  • 4 pages

In 2014 and 2015, Albert Heijn began to make significant changes to its private label product range by introducing innovative new products and formats. For example, the company changed its former Puur & Eerlijk product line into AH Biologisch. AH Biologisch was introduced in 2015 with new packaging and throughout 2015 many new products were added to the retailer’s organic private label assortment. It is expected that Albert Heijn will continue to improve its private label assortment in order to...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Baby Food, Baked Goods, Biscuits and Snack Bars, Breakfast Cereals, Confectionery, Dairy, Ice Cream and Frozen Desserts, Oils and Fats, Processed Fruit and Vegetables, Processed Meat and Seafood, Ready Meals, Rice, Pasta and Noodles, Sauces, Dressings and Condiments, Soup, Spreads, Sweet and Savoury Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Albert Heijn BV in Packaged Food (Netherlands)
Euromonitor International
December 2015


Strategic Direction
Key Facts
Summary 1 Albert Heijn BV: Key Facts
Internet Strategy
Private Label
Summary 2 Albert Heijn BV: Private Label Portfolio
Competitive Positioning
Summary 3 Albert Heijn BV: Competitive Position 2014

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