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Breakfast Cereals in China, Euromonitor International

  • November 2016
  • -
  • Euromonitor International
  • -
  • 36 pages

Breakfast cereals continued with growth in 2016, registering a 9% increase in current terms. Growth was due to the increasing popularity of light, quick, convenient breakfasts. Western-style breakfasts such as soaking RTE cereals in milk are becoming more popular in first- and second-tier cities, as they are believed to be nutritional as well as timesaving. Regarding high fibre cereals for example, they are a good choice for white collar workers as they just need to add some milk and wait for a...

Euromonitor International’s Breakfast Cereals in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Breakfast Cereals in China, Euromonitor International
BREAKFAST CEREALS IN CHINA
Euromonitor International
November 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Breakfast Cereals by Category: Volume 2011-2016
Table 2 Sales of Breakfast Cereals by Category: Value 2011-2016
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2011-2016
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2012-2016
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2013-2016
Table 7 Distribution of Breakfast Cereals by Format: % Value 2011-2016
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2016-2021
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2016-2021
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2016-2021
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2016-2021
Executive Summary
Packaged Food Registers Modest But Slightly Higher Growth in 2016
the "chinese Dietary Guideline" Reshapes Consumers' Habits
Local Dairy Manufacturers Lead the Market Thanks To the Good Performance of Ambient Yoghurt
the Retail Value Shares of Convenience Stores and Internet Retailing Increase
Modest Growth Is Expected Over the Forecast Period, Despite the Sluggish Economy
Key Trends and Developments
the Significance of the "chinese Dietary Guideline" Remains Far-reaching
Stricter Regulations and Policies To Better Supervise the Market
the Rapid Growth of Convenience Stores Influences Packaged Food
Internet Retailing Gives Rise To New Brands in Packaged Food
Territory Key Trends and Developments
East China
Mid China
North and Northeast China
Northwest China
South China
Southwest China
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2011-2016
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2016-2021
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2016-2021
Market Data
Table 16 Sales of Packaged Food by Category: Volume 2011-2016
Table 17 Sales of Packaged Food by Category: Value 2011-2016
Table 18 Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 19 Sales of Packaged Food by Category: % Value Growth 2011-2016
Table 20 Sales of Packaged Food by Region: Value 2011-2016
Table 21 Sales of Packaged Food by Region: % Value Growth 2011-2016
Table 22 GBO Company Shares of Packaged Food: % Value 2012-2016
Table 23 NBO Company Shares of Packaged Food: % Value 2012-2016
Table 24 LBN Brand Shares of Packaged Food: % Value 2013-2016
Table 25 Penetration of Private Label by Category: % Value 2011-2016
Table 26 Distribution of Packaged Food by Format: % Value 2011-2016
Table 27 Distribution of Packaged Food by Format and Category: % Value 2016
Table 28 Forecast Sales of Packaged Food by Category: Volume 2016-2021
Table 29 Forecast Sales of Packaged Food by Category: Value 2016-2021
Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2016-2021
Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2016-2021
Sources
Summary 1 Research Sources












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