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Breakfast Cereals in the Netherlands, Euromonitor International

  • October 2015
  • -
  • Euromonitor International
  • -
  • 38 pages

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Breakfast is an important meal, and manufacturers promote it very actively. One category which was successful in promoting breakfast products was breakfast cereals. The category was helped by general food trends. Influential books such as Wheat Belly and The Food Hourglass argue that bread is a major culprit of the current health and obesity crisis, and large groups of consumers are looking for alternatives to bread. Breakfast cereals profited from this negative image of bread. The result was...

Euromonitor International's Breakfast Cereals in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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