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Consumer Electronics in Taiwan, Euromonitor International

  • December 2015
  • -
  • Euromonitor International
  • -
  • 70 pages

Overall consumer confidence remained low in 2015. Retail volume growth in consumer electronics remained almost unchanged in 2015 and was only slightly lower than the previous year. Retail value growth declined and was not as impressive as over the mid-review period. Overall unit prices remained steady. Intense competition in consumer electronics in Taiwan restricted companies’ ability to affect prices. Discounting to boost sales was commonplace in the many consumer electronics categories that...

Euromonitor International's Consumer Electronics in Taiwan report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, Digital Cameras by Type, In-Car Entertainment, In-Home Consumer Electronics, LCD TVs by Screen Type, Mobile Phones by Type of Contract, Portable Consumer Electronics, Smartphones by OS, Tablets by OS, TVs by Network Connectivity.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Electronics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Consumer Electronics in Taiwan, Euromonitor International
CONSUMER ELECTRONICS IN TAIWAN
Euromonitor International
December 2015

LIST OF CONTENTS AND TABLES

Executive Summary
Competition and Discounting Keeps Value Growth in Check in 2015
the Desire for Gadgets Overcomes Low Willingness To Spend
Apple Remains the Leader in Consumer Electronics and Records the Fastest Growth Among the Key Players
Electronics and Appliance Specialist Retailers Remains the Preferred Channel
Maturity in Consumer Electronics Is Set To Slow Growth
Key Trends and Developments
Smartphones Captures Sales From Other Consumer Electronics
Economic Malaise Hampers Demand
Online Retail Benefits Consumers
Market Data
Table 1 Sales of Consumer Electronics by Category: Volume 2010-2015
Table 2 Sales of Consumer Electronics by Category: Value 2010-2015
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2010-2015
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2010-2015
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2011-2015
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2012-2015
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2010-2015
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2015-2020
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2015-2020
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2015-2020
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2015-2020
Sources
Summary 1 Research Sources
Sampo Corp in Consumer Electronics (taiwan)
Strategic Direction
Key Facts
Summary 2 Sampo Corp: Key Facts
Summary 3 Sampo Corp: Operational Indicators
Competitive Positioning
Summary 4 Sampo Corp: Competitive Position 2015
Tsann Kuen Enterprise Co Ltd in Consumer Electronics (taiwan)
Strategic Direction
Key Facts
Summary 5 Tsann Kuen Enterprise Co Ltd: Key Facts
Summary 6 Tsann Kuen Enterprise Co Ltd: Operational Indicators
Company Background
Internet Strategy
Private Label
Summary 7 Tsann Kuen Enterprise Co Ltd: Private Label Portfolio
Competitive Positioning
Summary 8 Tsann Kuen Enterprise Co Ltd: Competitive Position 2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 12 Sales of Computers and Peripherals by Category: Volume 2010-2015
Table 13 Sales of Computers and Peripherals by Category: Value 2010-2015
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2010-2015
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2010-2015
Table 16 Sales of Computers by Category: Business Volume 2010-2015
Table 17 Sales of Computers by Category: Business Value MSP 2010-2015
Table 18 Sales of Computers by Category: Busines Volume Growth 2010-2015
Table 19 Sales of Computers by Category: Business Value MSP Growth 2010-2015
Table 20 Sales of Laptops by Form Factor 2015
Table 21 Sales of Tablets by Form Factor 2015
Table 22 Sales of Tablets by Operating System 2010-2015
Table 23 NBO Company Shares of Computers and Peripherals: % Volume 2011-2015
Table 24 LBN Brand Shares of Computers and Peripherals: % Volume 2012-2015
Table 25 Distribution of Computers and Peripherals by Channel: % Volume 2010-2015
Table 26 Forecast Sales of Computers and Peripherals by Category: Volume 2015-2020
Table 27 Forecast Sales of Computers and Peripherals by Category: Value 2015-2020
Table 28 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2015-2020
Table 29 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2015-2020
Table 30 Forecast Sales of Computers by Category: Business Volume 2015-2020
Table 31 Forecast Sales of Computers by Category: Business Value MSP 2015-2020
Table 32 Forecast Sales of Computers by Category: Busines Volume Growth 2015-2020
Table 33 Forecast Sales of Computers by Category: Business Value MSP Growth 2015-2020
Table 34 Forecast Sales of Laptops by Form Factor 2015-2020
Table 35 Forecast Sales of Tablets by Form Factor 2015-2020
Table 36 Forecast Sales of Tablets by Operating System 2015-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 37 Sales of In-Car Entertainment by Category: Volume 2010-2015
Table 38 Sales of In-Car Entertainment by Category: Value 2010-2015
Table 39 Sales of In-Car Entertainment by Category: % Volume Growth 2010-2015
Table 40 Sales of In-Car Entertainment by Category: % Value Growth 2010-2015
Table 41 NBO Company Shares of In-Car Entertainment: % Volume 2011-2015
Table 42 LBN Brand Shares of In-Car Entertainment: % Volume 2012-2015
Table 43 Distribution of In-Car Entertainment by Channel: % Volume 2010-2015
Table 44 Forecast Sales of In-Car Entertainment by Category: Volume 2015-2020
Table 45 Forecast Sales of In-Car Entertainment by Category: Value 2015-2020
Table 46 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2015-2020
Table 47 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 48 Sales of Home Audio and Cinema by Category: Volume 2010-2015
Table 49 Sales of Home Audio and Cinema by Category: Value 2010-2015
Table 50 Sales of Home Audio and Cinema by Category: % Volume Growth 2010-2015
Table 51 Sales of Home Audio and Cinema by Category: % Value Growth 2010-2015
Table 52 NBO Company Shares of Home Audio and Cinema: % Volume 2011-2015
Table 53 LBN Brand Shares of Home Audio and Cinema: % Volume 2012-2015
Table 54 Distribution of Home Audio and Cinema by Channel: % Volume 2010-2015
Table 55 Forecast Sales of Home Audio and Cinema by Category: Volume 2015-2020
Table 56 Forecast Sales of Home Audio and Cinema by Category: Value 2015-2020
Table 57 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2015-2020
Table 58 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 59 Sales of Home Video by Category: Volume 2010-2015
Table 60 Sales of Home Video by Category: Value 2010-2015
Table 61 Sales of Home Video by Category: % Volume Growth 2010-2015
Table 62 Sales of Home Video by Category: % Value Growth 2010-2015
Table 63 Sales of LCD TVs by 3D vs Non 3D: % Retail Volume 2010-2015
Table 64 Sales of LCD TVs by Network Connectivity: % Retail Volume 2010-2015
Table 65 Sales of LCD TVs by Screen Type: % Retail Volume 2010-2015
Table 66 Sales of Plasma TVs by 3D vs Non 3D: % Retail Volume 2010-2015
Table 67 Sales of Plasma TVs by Network Connectivity: % Retail Volume 2010-2015
Table 68 NBO Company Shares of Home Video: % Volume 2011-2015
Table 69 LBN Brand Shares of Home Video: % Volume 2012-2015
Table 70 Distribution of Home Video by Channel: % Volume 2010-2015
Table 71 Forecast Sales of Home Video by Category: Volume 2015-2020
Table 72 Forecast Sales of Home Video by Category: Value 2015-2020
Table 73 Forecast Sales of Home Video by Category: % Volume Growth 2015-2020
Table 74 Forecast Sales of Home Video by Category: % Value Growth 2015-2020
Table 75 Forecast Sales of LCD TVs by 3D vs Non 3D: % Retail Volume 2015-2020
Table 76 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2015-2020
Table 77 Forecast Sales of LCD TVs by Screen Type: % Retail Volume 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 78 Sales of Imaging Devices by Category: Volume 2010-2015
Table 79 Sales of Imaging Devices by Category: Value 2010-2015
Table 80 Sales of Imaging Devices by Category: % Volume Growth 2010-2015
Table 81 Sales of Imaging Devices by Category: % Value Growth 2010-2015
Table 82 Sales of Digital Cameras by Type: % Retail Volume 2010-2015
Table 83 NBO Company Shares of Imaging Devices: % Volume 2011-2015
Table 84 LBN Brand Shares of Imaging Devices: % Volume 2012-2015
Table 85 Distribution of Imaging Devices by Channel: % Volume 2010-2015
Table 86 Forecast Sales of Imaging Devices by Category: Volume 2015-2020
Table 87 Forecast Sales of Imaging Devices by Category: Value 2015-2020
Table 88 Forecast Sales of Imaging Devices by Category: % Volume Growth 2015-2020
Table 89 Forecast Sales of Imaging Devices by Category: % Value Growth 2015-2020
Table 90 Forecast Sales of Digital Cameras by Type: % Retail Volume 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 91 Sales of Mobile Phones by Category: Volume 2010-2015
Table 92 Sales of Mobile Phones by Category: Value 2010-2015
Table 93 Sales of Mobile Phones by Category: % Volume Growth 2010-2015
Table 94 Sales of Mobile Phones by Category: % Value Growth 2010-2015
Table 95 Sales of Mobile Phones by Type of Contract: % Retail Volume 2010-2015
Table 96 Sales of Smartphones by Operating System: % Retail Volume 2010-2015
Table 97 Sales of Smartphones by Screen Size: % Retail Volume 2015
Table 98 NBO Company Shares of Mobile Phones: % Volume 2011-2015
Table 99 LBN Brand Shares of Mobile Phones: % Volume 2012-2015
Table 100 Distribution of Mobile Phones by Channel: % Volume 2010-2015
Table 101 Forecast Sales of Mobile Phones by Category: Volume 2015-2020
Table 102 Forecast Sales of Mobile Phones by Category: Value 2015-2020
Table 103 Forecast Sales of Mobile Phones by Category: % Volume Growth 2015-2020
Table 104 Forecast Sales of Mobile Phones by Category: % Value Growth 2015-2020
Table 105 Forecast Sales of Smartphones by Operating System: % Retail Volume 2015-2017
Table 106 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 107 Sales of Portable Players by Category: Volume 2010-2015
Table 108 Sales of Portable Players by Category: Value 2010-2015
Table 109 Sales of Portable Players by Category: % Volume Growth 2010-2015
Table 110 Sales of Portable Players by Category: % Value Growth 2010-2015
Table 111 NBO Company Shares of Portable Players: % Volume 2011-2015
Table 112 LBN Brand Shares of Portable Players: % Volume 2012-2015
Table 113 Distribution of Portable Players by Channel: % Volume 2010-2015
Table 114 Forecast Sales of Portable Players by Category: Volume 2015-2020
Table 115 Forecast Sales of Portable Players by Category: Value 2015-2020
Table 116 Forecast Sales of Portable Players by Category: % Volume Growth 2015-2020
Table 117 Forecast Sales of Portable Players by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 118 Sales of Wearable Electronics by Category: Volume 2013-215
Table 119 Sales of Wearable Electronics by Category: Value 2013-215
Table 120 Sales of Wearable Electronics by Category: % Volume Growth 2014-2015
Table 121 Sales of Wearable Electronics by Category: % Value Growth 2014-2015
Table 122 NBO Company Shares of Wearable Electronics: % Volume 2011-2015
Table 123 LBN Brand Shares of Wearable Electronics: % Volume 2013-2015
Table 124 Distribution of Wearable Electronics by Channel: % Volume 2013-2015
Table 125 Forecast Sales of Wearable Electronics by Category: Volume 2015-2020
Table 126 Forecast Sales of Wearable Electronics by Category: Value 2015-2020
Table 127 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2015-2020
Table 128 Forecast Sales of Wearable Electronics by Category: % Value Growth 2015-2020












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