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Ice Cream and Frozen Desserts in China

  • July 2016
  • 51 pages
  • Euromonitor International
Report ID: 3510818

Summary

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There is growing concern over rising levels of obesity and overweight among Chinese consumers, particularly in terms of childhood obesity. Many consumers are thus paying more attention to their diets and those of their children and are seeking to reduce their consumption of high-fat and high-sugar food. These trends had a marked impact on sales of ice cream and frozen desserts at the end of the review period, with all product areas seeing a sharp retail volume decline. Take-home dairy ice cream...

Euromonitor International’s Ice Cream and Frozen Desserts in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Frozen Desserts, Ice Cream.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Ice Cream and Frozen Desserts market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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