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Processed Meat and Seafood in China

  • November 2016
  • -
  • Euromonitor International
  • -
  • 42 pages

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Sales of processed meat continued to be strongly negatively impacted by the stagnation of China’s economy in 2016, as well as by changing consumer preferences. First, due largely to growing health concerns regarding preserved food, sales of shelf stable processed red meat continued to fall, with the category posting the worst performance in current terms in 2016. Similarly, despite the fast development of both e-commerce and cold-chain transportation in China, chilled processed food only...

Euromonitor International’s Processed Meat and Seafood in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Meat Substitutes, Processed Meat, Processed Seafood.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Processed Meat and Seafood market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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