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  5. > Mobile Mapping Market by Segment, by User Type, by Industry Vertical and by Region - Global Forecast to 2020

“Expansive penetration of mobile devices to drive the mobile mapping market”
The mobile mapping market size is estimated to grow from USD 10.28 billion in 2015 to USD 26.60 billion by 2020, at a CAGR of 20.9% from 2015 to 2020. The mobile mapping market is driven by factors such as a rise in the usage of mobile devices to access location-based information that help make informed decisions, the growing government regulations and standards such as 911 emergency mandates across the U.S., and improved network connectivity for uninterrupted internet for accessing these solutions and services.

“Indoor mapping to gain maximum traction during the forecast period”
The Location-Based Services (LBS) segment in the mobile mapping market is estimated to hold the largest market share during the forecast period. Furthermore, as outdoor mapping has entered the mainstream, thereby turning the focus of the vendors towards indoor mapping data collection and provisioning of related solutions and services.

“Transportation and logistics vertical is expected to hold the largest share of the mobile mapping market”
The mobile mapping market is projected to witness growth in the manufacturing, media and entertainment, and retail sectors, with transportation and logistics vertical holding the largest market share during the forecast period. Factors such as delivering enhanced customer experience through real-time information of vehicles are driving the growth of mobile mapping across the transportation and logistics vertical.

“North America expected to dominate the mobile mapping market”
North America is expected to hold the largest market share and APAC is expected to grow at the highest CAGR from 2015 to 2020 due to the large scale penetration of mobile devices equipped with GPS and improved network connectivity.

In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews were conducted with key people.

Breakup of profile of primary participants is as follows:
- By Company Type -Tier 1 (17%), Tier 2 (50%) and Tier 3 (33%) companies.
- By Designation -C-level (14%), Director level (29%) and other executives (57%)
- By regions -North America (50%), Europe (33%), and APAC (17%).

Due to the expansive technological progressions network connectivity and robust computing mobile device, the mobile mapping market offers tremendous upcoming opportunities for growth in the next five years. With the integration of wearable technology with mobile mapping, huge prospects are released for vendors to offer augmented mobile mapping solutions and services.

The various key mobile mapping providers profiled in the report are as follows:
1. Google
2. Apple
3. Microsoft
4. Telecommunication Systems
5. Foursquare Labs
6. Trimble Navigation
7. Ericsson
8. TomTom NV
9. Qualcomm Atheros
10. MapQuest

Reasons to buy the report
The report will help the market leaders/new entrants in this market in the following ways:
1. This report segments the mobile mapping market comprehensively and provides the closest approximations of the revenue numbers for the overall market and the subsegments across the different verticals and regions.
2. The report helps stakeholders to understand the pulse of the market and provides them information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to better understand the competitor and gain more insights to better their position in the business. The competitive landscape section includes competitor ecosystem, new product developments, partnerships, mergers, and acquisitions.

Table Of Contents

Mobile Mapping Market by Segment, by User Type, by Industry Vertical and by Region - Global Forecast to 2020
TABLE OF CONTENTS

1 INTRODUCTION 12
1.1 OBJECTIVES OF THE STUDY 12
1.2 MARKET DEFINITION 12
1.3 MARKET SCOPE 13
1.3.1 MARKETS COVERED 13
1.3.2 YEARS CONSIDERED FOR THE STUDY 14
1.4 CURRENCY 14
1.5 LIMITATIONS 14
1.6 STAKEHOLDERS 14
2 RESEARCH METHODOLOGY 15
2.1 RESEARCH DATA 17
2.1.1 SECONDARY DATA 17
2.1.1.1 Key data from secondary sources 17
2.1.2 PRIMARY DATA 18
2.1.2.1 Key data from primary sources 18
2.1.2.2 Key industry insights 19
2.1.2.3 Breakdown of primary interviews 19
2.2 MARKET SIZE ESTIMATION 20
2.2.1 BOTTOM-UP APPROACH 20
2.2.2 TOP-DOWN APPROACH 21
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 22
2.4 ASSUMPTIONS 23
3 EXECUTIVE SUMMARY 24
4 PREMIUM INSIGHTS 27
4.1 ATTRACTIVE OPPORTUNITIES IN THE MOBILE MAPPING MARKET 27
4.2 GLOBAL MOBILE MAPPING MARKET, BY SEGMENTS 27
4.3 GLOBAL MOBILE MAPPING MARKET, BY REGIONS AND SEGMENTS 28
4.4 GLOBAL MOBILE MAPPING MARKET POTENTIAL 28
4.5 GLOBAL MOBILE MAPPING MARKET, BY USER TYPE 29
4.6 MOBILE MAPPING REGIONAL MARKET 29
4.7 MOBILE MAPPING GROWTH MATRIX 30
4.8 LIFE CYCLE ANALYSIS, BY REGION, 2015 31

5 MARKET OVERVIEW 32
5.1 INTRODUCTION 33
5.2 EVOLUTION 33
5.3 MARKET SEGMENTATION 35
5.3.1 BY SEGMENT 35
5.3.2 BY USER TYPE 35
5.3.3 BY INDUSTRY VERTICAL 36
5.3.4 BY REGION 36
5.4 MARKET DYNAMICS 37
5.4.1 DRIVERS 37
5.4.1.1 Expansive penetration of mobile devices 37
5.4.1.2 Improved network connectivity 38
5.4.2 RESTRAINTS 38
5.4.2.1 Prevalence of privacy and data security apprehensions 38
5.4.2.2 Lack of awareness about LBS 38
5.4.3 OPPORTUNITIES 39
5.4.3.1 Mobile mapping integration with wearable smart devices 39
5.4.3.2 Growth of mapping analytics 39
5.4.4 CHALLENGES 40
5.4.4.1 Concerns about location accuracy and data quality 40
5.4.5 WINNING IMPERATIVES 40
5.4.5.1 Turning mobile mapping alluring to business users 40
6 INDUSTRY TRENDS 41
6.1 INTRODUCTION 41
6.2 VALUE CHAIN ANALYSIS 41
6.3 PORTER'S FIVE FORCES ANALYSIS 42
6.3.1 THREAT OF NEW ENTRANTS 42
6.3.2 THREAT OF SUBSTITUTES 43
6.3.3 BARGAINING POWER OF SUPPLIERS 43
6.3.4 BARGAINING POWER OF BUYERS 43
6.3.5 INTENSITY OF COMPETITIVE RIVALRY 44
6.4 BUSINESS MODELS AND PRICING TRENDS 44
6.4.1 FREEMIUM 44
6.4.2 SUBSCRIPTION-BASED, PAY-PER VIEW, SYNDICATION, AND MICRO PAYMENTS 44
6.4.3 INFRASTRUCTURE AND APPLICATION SERVICE, CONSULTING FEES 45
6.4.4 BUSINESS AND PRICING MODELS FOR THE FUTURE 45


7 GLOBAL MOBILE MAPPING MARKET ANALYSIS, BY SEGMENT 46
7.1 INTRODUCTION 47
7.2 LOCATION-BASED SERVICE (LBS) 48
7.3 LOCATION-BASED SEARCH 49
7.4 INDOOR MAPPING 49
7.5 THREE DIMENSION (3D) MAPPING 50
7.6 LICENSING, SUBSCRIPTION, AND SUPPORT 51
8 GLOBAL MOBILE MAPPING MARKET ANALYSIS, BY USER TYPE 52
8.1 INTRODUCTION 53
8.2 INDIVIDUALS 54
8.3 ENTERPRISES 55
9 GLOBAL MOBILE MAPPING MARKET ANALYSIS, BY INDUSTRY VERTICAL 56
9.1 INTRODUCTION 57
9.2 TRANSPORTATION AND LOGISTICS 58
9.3 GOVERNMENT AND PUBLIC 58
9.4 BANKING, FINANCIAL SERVICES, AND INSURANCE (BFSI) 59
9.5 REAL ESTATE 60
9.6 MANUFACTURING 60
9.7 TELECOMMUNICATION 61
9.8 TRAVEL AND HOSPITALITY 62
9.9 RETAIL 63
9.10 MEDIA AND ENTERTAINMENT 63
9.11 OTHERS 64
10 GEOGRAPHIC ANALYSIS 65
10.1 INTRODUCTION 66
10.2 NORTH AMERICA 68
10.3 EUROPE 71
10.4 ASIA-PACIFIC (APAC) 73
10.5 MIDDLE EAST AND AFRICA (MEA) 76
10.6 LATIN AMERICA 78
11 COMPETITIVE LANDSCAPE 80
11.1 OVERVIEW 80
11.2 COMPETITIVE SITUATION AND TRENDS 81
11.2.1 PARTNERSHIPS 82
11.2.2 NEW PRODUCT LAUNCHES 83
11.2.3 MERGERS AND ACQUISITIONS 84

12 COMPANY PROFILES 85
12.1 INTRODUCTION 85
(Business Overview, Products and Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
12.2 GOOGLE, INC. 86
12.3 APPLE, INC. 89
12.4 MICROSOFT CORPORATION 92
12.5 TELECOMMUNICATION SYSTEMS, INC. (TCS) 95
12.6 FOURSQUARE LABS, INC. 98
12.7 TRIMBLE NAVIGATION LTD. 100
12.8 ERICSSON 102
12.9 TOMTOM NV 104
12.10 QUALCOMM ATHEROS, INC. 107
12.11 MAPQUEST, INC. 109
*Details on Business Overview, Products and Services, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.
13 APPENDIX 111
13.1 INSIGHTS OF INDUSTRY EXPERTS 111
13.2 DISCUSSION GUIDE 111
13.3 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 115
13.4 AVAILABLE CUSTOMIZATIONS 116
13.5 RELATED REPORTS 117


LIST OF TABLES

TABLE 1 GLOBAL MOBILE MAPPING MARKET SIZE AND GROWTH,
2013-2020 (USD MILLION, Y-O-Y %) 24
TABLE 2 MOBILE MAPPING MARKET: SUMMARY OF DRIVERS 38
TABLE 3 MOBILE MAPPING MARKET: SUMMARY OF RESTRAINTS 39
TABLE 4 MOBILE MAPPING MARKET: SUMMARY OF OPPORTUNITIES 39
TABLE 5 MOBILE MAPPING MARKET: SUMMARY OF CHALLENGES 40
TABLE 6 GLOBAL MOBILE MAPPING MARKET SIZE, BY SEGMENT,
2013-2020 (USD MILLION) 47
TABLE 7 LBS: MOBILE MAPPING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 48
TABLE 8 LOCATION-BASED SEARCH: MOBILE MAPPING MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 49
TABLE 9 INDOOR MAPPING: MOBILE MAPPING MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 50
TABLE 10 3D MAPPING: MOBILE MAPPING MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 50
TABLE 11 LICENSING, SUBSCRIPTION, AND SUPPORT: MOBILE MAPPING MARKET SIZE,
BY REGION, 2013-2020 (USD MILLION) 51
TABLE 12 GLOBAL MOBILE MAPPING MARKET SIZE, BY USER TYPE,
2013-2020 (USD MILLION) 53
TABLE 13 INDIVIDUAL: MOBILE MAPPING MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 54
TABLE 14 ENTERPRISES: MOBILE MAPPING MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 55
TABLE 15 GLOBAL MOBILE MAPPING MARKET SIZE, BY INDUSTRY VERTICAL,
2013-2020 (USD MILLION) 57
TABLE 16 TRANSPORTATION AND LOGISTICS: MOBILE MAPPING MARKET SIZE,
BY REGION, 2013-2020 (USD MILLION) 58
TABLE 17 GOVERNMENT AND PUBLIC: MOBILE MAPPING MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 59
TABLE 18 BFSI: MOBILE MAPPING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 59
TABLE 19 REAL ESTATE: MOBILE MAPPING MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 60
TABLE 20 MANUFACTURING: MOBILE MAPPING MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 61
TABLE 21 TELECOMMUNICATION: MOBILE MAPPING MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 62
TABLE 22 TRAVEL AND HOSPITALITY: MOBILE MAPPING MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 62
TABLE 23 RETAIL: MOBILE MAPPING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 63
TABLE 24 MEDIA AND ENTERTAINMENT: MOBILE MAPPING MARKET SIZE,
BY REGION, 2013-2020 (USD MILLION) 64
TABLE 25 OTHERS: MOBILE MAPPING MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 64
TABLE 26 GLOBAL MOBILE MAPPING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 67
TABLE 27 NORTH AMERICA: MOBILE MAPPING MARKET SIZE, BY SEGMENT,
2013-2020 (USD MILLION) 69
TABLE 28 NORTH AMERICA: MOBILE MAPPING MARKET SIZE, BY USER TYPE,
2013-2020 (USD MILLION) 69
TABLE 29 NORTH AMERICA: ENTERPRISE MOBILE MAPPING MARKET SIZE, BY INDUSTRY VERTICAL, 2013-2020 (USD MILLION) 70
TABLE 30 EUROPE: MOBILE MAPPING MARKET SIZE, BY SEGMENT,
2013-2020 (USD MILLION) 71
TABLE 31 EUROPE: MOBILE MAPPING MARKET SIZE, BY USER TYPE,
2013-2020 (USD MILLION) 71
TABLE 32 EUROPE: ENTERPRISE MOBILE MAPPING MARKET SIZE, BY INDUSTRY VERTICAL, 2013-2020 (USD MILLION) 72
TABLE 33 ASIA-PACIFIC: MOBILE MAPPING MARKET SIZE, BY SEGMENT,
2013-2020 (USD MILLION) 74
TABLE 34 ASIA-PACIFIC: MOBILE MAPPING MARKET SIZE, BY USER TYPE,
2013-2020 (USD MILLION) 74
TABLE 35 ASIA-PACIFIC: ENTERPRISE MOBILE MAPPING MARKET SIZE, BY INDUSTRY VERTICAL, 2013-2020 (USD MILLION) 75
TABLE 36 MIDDLE EAST AND AFRICA: MOBILE MAPPING MARKET SIZE, BY SEGMENT,
2013-2020 (USD MILLION) 76
TABLE 37 MIDDLE EAST AND AFRICA: MOBILE MAPPING MARKET SIZE, BY USER TYPE, 2013-2020 (USD MILLION) 76
TABLE 38 MIDDLE EAST AND AFRICA: ENTERPRISE MOBILE MAPPING MARKET SIZE,
BY INDUSTRY VERTICAL, 2013-2020 (USD MILLION) 77
TABLE 39 LATIN AMERICA: MOBILE MAPPING MARKET SIZE, BY SEGMENT,
2013-2020 (USD MILLION) 78
TABLE 40 LATIN AMERICA: MOBILE MAPPING MARKET SIZE, BY USER TYPE,
2013-2020 (USD MILLION) 78
TABLE 41 LATIN AMERICA: ENTERPRISE MOBILE MAPPING MARKET SIZE, BY INDUSTRY VERTICAL, 2013-2020 (USD MILLION) 79
TABLE 42 PARTNERSHIPS, 2013-2015 82
TABLE 43 NEW PRODUCT LAUNCHES, 2013-2015 83
TABLE 44 MERGERS AND ACQUISITIONS, 2013-2015 84


LIST OF FIGURES

FIGURE 1 MOBILE MAPPING MARKET SEGMENTATION 13
FIGURE 2 MOBILE MAPPING MARKET: RESEARCH DESIGN 15
FIGURE 3 BREAKDOWN OF PRIMARY INTERVIEW: BY COMPANY TYPE, DESIGNATION, AND REGION 19
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 20
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 21
FIGURE 6 DATA TRIANGULATION 22
FIGURE 7 INDOOR MAPPING IN THE MOBILE MAPPING MARKET IS EXPECTED TO GROW RAPIDLY DURING THE FORECAST PERIOD 25
FIGURE 8 MANUFACTURING, MEDIA AND ENTERTAINMENT AND RETAIL ARE EXPECTED TO EXHIBIT THE HIGHEST GROWTH DURING THE FORECAST PERIOD 25
FIGURE 9 GLOBAL MOBILE MAPPING MARKET SHARE, 2015: NORTH AMERICA IS EXPECTED TO HOLD THE LARGEST MARKET SHARE 26
FIGURE 10 INCREASING BUSINESS TIE-UPS WITH DEVICE MANUFACTURERS ACT AS AN ATTRACTIVE MARKET OPPORTUNITY IN THE GLOBAL MOBILE MAPPING MARKET 27
FIGURE 11 INDOOR MAPPING IS THE FASTEST GROWING MOBILE MAPPING SEGMENT 27
FIGURE 12 NORTH AMERICA IS EXPECTED TO HOLD THE MAXIMUM SHARE IN THE MOBILE MAPPING SEGMENT MARKET IN 2015 28
FIGURE 13 ASIA-PACIFIC IS EXPECTED TO HAVE THE HIGHEST MARKET GROWTH POTENTIAL IN THE MOBILE MAPPING MARKET 28
FIGURE 14 INDIVIDUAL IS EXPECTED TO DOMINATE THE MARKET DURING THE FORECAST PERIOD 29
FIGURE 15 ASIA-PACIFIC IS EXPECTED TO GROW AT THE FASTEST RATE DURING THE FORECAST PERIOD 29
FIGURE 16 GLOBAL MOBILE MAPPING GROWTH MATRIX 30
FIGURE 17 ASIA-PACIFIC MARKET IS EXPECTED TO BE IN THE HIGH GROWTH PHASE IN THE COMING YEARS 31
FIGURE 18 MOBILE MAPPING: MARKET EVOLUTION 34
FIGURE 19 MOBILE MAPPING MARKET SEGMENTATION: BY SEGMENT 35
FIGURE 20 MOBILE MAPPING MARKET SEGMENTATION: BY USER TYPE 35
FIGURE 21 MOBILE MAPPING MARKET SEGMENTATION: BY INDUSTRY VERTICAL 36
FIGURE 22 MOBILE MAPPING MARKET SEGMENTATION: BY REGION 36
FIGURE 23 MOBILE MAPPING MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 37
FIGURE 24 VALUE CHAIN ANALYSIS (2015): MOBILE MAPPING SERVICE PROVIDERS PLAY A MAJOR ROLE 41
FIGURE 25 PORTER'S FIVE FORCES ANALYSIS (2015): HIGH MARKET GROWTH RATE IS INCREASING THE COMPETITION IN THE INDUSTRY 42
FIGURE 26 LBS IS EXPECTED TO HOLD THE LARGEST MARKET SHARE IN THE MOBILE MAPPING MARKET 47
FIGURE 27 NORTH AMERICA IS EXPECTED TO CONTRIBUTE SUBSTANTIALLY TOWARD LBS IN THE MOBILE MAPPING MARKET 48
FIGURE 28 INDIVIDUALS ARE EXPECTED TO DOMINATE THE MOBILE MAPPING MARKET 53
FIGURE 29 INDIVIDUAL USER TYPE IN ASIA-PACIFIC IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 54
FIGURE 30 MANUFACTURING, MEDIA AND ENTERTAINMENT, AND TELECOMMUNICATION VERTICALS ARE EXPECTED TO GROW SUBSTANTIALLY IN THE MOBILE MAPPING MARKET DURING THE FORECAST PERIOD 57
FIGURE 31 TELECOMMUNICATION VERTICAL IS EXPECTED TO GROW AT THE HIGHEST CAGR IN ASIA-PACIFIC DURING THE FORECAST PERIOD 61
FIGURE 32 GEOGRAPHIC SNAPSHOT: ASIA-PACIFIC MARKET IS EMERGING AS NEW HOTSPOT 66
FIGURE 33 ASIA-PACIFIC: AN ATTRACTIVE DESTINATION FOR MOBILE MAPPING 67
FIGURE 34 NORTH AMERICA MARKET SNAPSHOT 68
FIGURE 35 ASIA-PACIFIC MOBILE MAPPING MARKET SNAPSHOT 73
FIGURE 36 COMPANIES ADOPTED NEW PRODUCT LAUNCHES AS THE KEY GROWTH STRATEGY BETWEEN 2013 AND 2015 80
FIGURE 37 MARKET EVALUATION FRAMEWORK 81
FIGURE 38 BATTLE FOR MARKET SHARE: PARTNERSHIPS WAS THE KEY STRATEGY ADOPTED BY THE KEY PLAYERS IN THE MARKET 81
FIGURE 39 GEOGRAPHIC REVENUE MIX OF TOP 4 MARKET PLAYERS 85
FIGURE 40 GOOGLE, INC.: COMPANY SNAPSHOT 86
FIGURE 41 GOOGLE, INC.: SWOT ANALYSIS 88
FIGURE 42 APPLE, INC.: COMPANY SNAPSHOT 89
FIGURE 43 APPLE, INC.: SWOT ANALYSIS 91
FIGURE 44 MICROSOFT CORPORATION: COMPANY SNAPSHOT 92
FIGURE 45 MICROSOFT CORPORATION: SWOT ANALYSIS 94
FIGURE 46 TELECOMMUNICATION SYSTEM, INC.: COMPANY SNAPSHOT 95
FIGURE 47 TELECOMMUNICATION SYSTEMS, INC.: SWOT ANALYSIS 97
FIGURE 48 FOURSQUARE LABS, INC.: SWOT ANALYSIS 99
FIGURE 49 TRIMBLE NAVIGATION LTD.: COMPANY SNAPSHOT 100
FIGURE 50 ERICSSON: COMPANY SNAPSHOT 102
FIGURE 51 TOMTOM NV: COMPANY SNAPSHOT 104

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