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Summary
Thailand's telecommunications market is among the largest markets in the South East Asia region and will generate revenue of $10.2bn in 2015. The telecom services revenue will grow at a CAGR of 7.5% over the 2015-2020 period, driven by growth in mobile services revenue, primarily from mobile data owing to increasing popularity of high-speed 3G and 4G services. Fixed broadband and mobile data will be the highest-growing segments and will contribute to 15.4% and 36.6%, by 2020, respectively. Although Thailand is a prepaid-driven market, the number of prepaid subscribers will decline owing to the NBTC's regulation on SIM registration. Further, Thailand will witness commercial 4G rollouts from 2016 onward post 4G auctions held in November 2015. In the fixed market, state-owned operator TOT will have a lead; however, it will experience tough competition from True and CAT in the fixed broadband segment. Operators will focus on converged offerings to drive subscriber growth and increase ARPS.

Key Findings
- The overall telecom service revenue in Thailand is estimated to increase by 1.8% in US dollars (4.1% in local currency) versus 2014, to reach $10.2bn (Bt338bn) in 2015.

- From 2015 to 2020, the Thai telecommunications market will see service revenue grow at a 7.5% CAGR in dollar terms, boosted by mobile and fixed broadband infrastructure developments.

- This growth will be fueled by 4G service rollouts and 3G network coverage expansion, coupled with converged offerings and government initiatives to drive broadband adoption in education, healthcare and government sectors. Operators will invest in fiber deployments in the coming years.

- Mobile revenue will account for 61.4% of the total telecom market in 2020. Mobile data will be an important driver of this trend, as it will expand at a 12.4% CAGR from 2015 to 2020.

- We expect the number of fixed access lines - circuit-switched voice, VoIP and broadband - to increase to 11.9m in 2020.

- AIS, the mobile leader, will maintain its share, facing aggressive competition from True and dtac. Entry of AIS in the fixed and pay-TV markets in 2015 will help the company maintain its lead thereby realizing new revenue opportunities. The fixed space remains dominated by TOT, however, it will face tough competition from True and CAT in the fixed broadband market.

Synopsis
“Thailand: Operator and Government Fixed and Mobile Investment to Drive Data-Centric Telecom Growth” provides an executive-level overview of the telecommunications market in Thailand today, with detailed forecasts of key indicators up to 2020. It delivers deep quantitative and qualitative insight into Thailand's telecom market, analyzing key trends, evaluating near-term opportunities and assessing risk factors, based on proprietary data from Pyramid Research's databases.

The Country Intelligence Report provides in-depth analysis of the following:

- Regional context: Telecom market size and trends in Thailand compared with other countries in the region.

- Economic, demographic and political context in Thailand.

- The regulatory environment and trends: a review of the regulatory setting and agenda for the next 18-24 months as well as relevant developments pertaining to spectrum licensing, SIM registration, national broadband plans, number portability and more.

- A demand profile: analysis as well as historical figures and forecasts of service revenue from the fixed telephony, broadband, mobile voice, mobile data.

- Service evolution: a look at changes in the breakdown of overall revenue between the fixed and mobile sectors and between voice, data and video from 2013 to 2020.

- The competitive landscape: an examination of key trends in competition and in the performance, revenue market shares and expected moves of service providers over the next 18-24 months.

-      In-depth sector analysis of fixed telephony, broadband, mobile voice and mobile data services: a quantitative analysis of service adoption trends by network technology and by operator, as well as of average revenue per line/subscription and service revenue through the end of the forecast period.

- Main opportunities: this section details the near-term opportunities for operators, vendors and investors in Thailand's telecommunications markets.

Reasons To Buy
- Gain in-depth analysis of current strategies and future trends of the Thai telecommunications market, service providers and key opportunities in a concise format, to build proactive and profitable growth strategies.

- Understand the factors behind ongoing and upcoming trends in Thailand's mobile communications, fixed telephony and broadband markets, including the evolution of service provider market shares, to align product offerings and strategies to meet customer's demand.

- Leverage the graphical information (more than 20 charts and tables in the report based on the Pyramid Research forecast products), to gain an overview of the Thailand's telecom market.

- Analysis of key telecom players in the markets and major business strategies being adopted by them, to identify the opportunities to improve the market share.

- Explore novel opportunities to align your product strategies and offerings to meet the requirements and succeed in the challenging telecommunications market in Thailand.

Table Of Contents

Thailand: Operator and Government Fixed and Mobile Investment to Drive Data-Centric Telecom Growth
Table of Contents
Executive summary
Market and competitor overview
Regional context
Economic, demographic and political context
Regulatory environment
Demand profile
Service evolution
Competitive landscape
Major market players
Segment analysis
Mobile services
Fixed services
Pay-TV
Identifying opportunities
Overall market opportunities

List of Tables
Thailand telecom market size and growth prospects in a regional context, 2015E
Country indicators
Regulatory structure and policy
Major telecommunications policy issues
Thailand communications market revenue , 2013-2020
Segment revenue CAGRs, 2015-2020
Segment revenues 2013-2020
Service revenue mix: voice, data and video, 2015, 2020
Service revenue mix: fixed and mobile, 2015, 2020
Service revenue by operator, 2015
Key telecom market players
Major telecommunications market players
Mobile subscriptions and penetration, 2013-2020
Key mobile market indicators, 2015
Mobile data revenue mix, 2015, 2020
Total mobile ARPS; data percentage of total mobile ARPS, 2013-2020
Mobile market shares by subscriptions, 2013-2020
Mobile subscriptions by technology family, 2013-2020
Fixed-line penetration of population, 2013-2020
Key fixed market indicators, 2015
Fixed voice revenue, 2013-2020
Internet revenue, 2013-2020
Fixed market shares by service, 2015
Fixed access lines by technology, 2015, 2020
Pay-TV subscriptions by technology, 2013-2020
Opportunities in the Thai telecommunications market

List of Figures
Thailand telecom market size and growth prospects in a regional context, 2015E
Country indicators
Regulatory structure and policy
Major telecommunications policy issues
Thailand communications market revenue , 2013-2020
Segment revenue CAGRs, 2015-2020
Segment revenues 2013-2020
Service revenue mix: voice, data and video, 2015, 2020
Service revenue mix: fixed and mobile, 2015, 2020
Service revenue by operator, 2015
Key telecom market players
Major telecommunications market players
Mobile subscriptions and penetration, 2013-2020
Key mobile market indicators, 2015
Mobile data revenue mix, 2015, 2020
Total mobile ARPS; data percentage of total mobile ARPS, 2013-2020
Mobile market shares by subscriptions, 2013-2020
Mobile subscriptions by technology family, 2013-2020
Fixed-line penetration of population, 2013-2020
Key fixed market indicators, 2015
Fixed voice revenue, 2013-2020
Internet revenue, 2013-2020
Fixed market shares by service, 2015
Fixed access lines by technology, 2015, 2020
Pay-TV subscriptions by technology, 2013-2020
Opportunities in the Thai telecommunications market

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