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AMA Research are pleased to announce the publication of the seventh edition of the report ‘Building and Home Improvement Products Distribution Market Report – UK 2013-2017 Analysis’. The report provides an informed and up-to-date review of this market and includes a review of recent market trends and forecasts over the next few years. The report contains

DETAILED ASSESSMENT OF BUILDING & HOME IMPROVEMENTS MARKET –analysis of market structure and recent developments.
HIGHLY FRAGMENTED MARKET – key distribution channels including builders merchants, DIY multiples, direct supply, electrical wholesalers, garden centres, specialist distributors, department & variety stores and Internet & mail order.
ANALYSIS BY PRODUCT GROUP - market size, product mix and distribution.
FORECASTS OF MARKET DEVELOPMENTS TO 2017.
Despite difficult market conditions in 2012/13, it is worth highlighting that the total UK construction industry is still worth over £100 billion at contractors prices in 2012 – accounting for around 7% of the UK economy.

Within this total, the UK market for building and home improvement products and materials is valued at around £40 billion and this report provides a broad overall assessment of the market, key product sectors, distribution channels and their relative strengths in different product sectors.

Of particular interest:

Review of key channels - distribution channel shares, growth of Internet etc.
Identification of key players in the market.
Key product groups – £40 billion market - product sector sizes, distribution channel shares for different products, recent and future changes etc.
Forecast of market performance in 2013 through to 2017 and analysis of the key factors affecting future performance.

Key areas of coverage in the report include:-

THE MARKET

Building and home improvement product distribution market – analysis by value from 2007-2012, with forecasts to 2017, key characteristics of this c. £40 billion market.
Market infrastructure - suppliers, distributors, contractors, specifiers and end-users.
Overview of key distribution channels – dominance by merchants and DIY multiples in a highly fragmented market. Product mix in Merchants and DIY multiples channels.
Impact of the recession on the structure of the market - market trends and major factors influencing market development.
Builders and Plumbers Merchants – shares of leading merchants, company structure, turnover and branch numbers of key players.
DIY Multiples – shares, company structure, turnover & branch numbers of key players.
Independent Hardware & DIY Stores – characteristics, branch numbers and turnover.
Other channels – including electrical wholesalers, garden centres, Internet & mail order etc.
Market shares of key distribution channels – by major product group, strengths & weaknesses, comparisons of performance 2002-12.

PRODUCTS AND SUPPLIERS

Product groups reviewed - decorating materials, bathrooms, kitchens, garden products, hardware, electrical products, roofing & insulation, bricks, blocks, cement & plaster materials, timber & glazing and heating, plumbing & drainage products.
Overall sector sizes for each product group, mix between channels.
Estimated shares in 2012 of the main product groups by the key channels.
Analysis by product group - market size 2007-2013 and product mix within each sector, recent trends, future prospects etc.
Distribution channel mix for each product group.

FUTURE PROSPECTS

Forecast of market development – short & medium term prospects up to 2017.
Positive and negative factors affecting the market – performance of UK economy, housebuilding, non-domestic construction, consumer confidence & spending etc.The UK building and home improvement products distribution market was worth an estimated £37.5 billion at distributors selling prices in 2012. The market, which comprises a vast range of products, routes to market and end-use applications, is large and mature and traditionally has tended to experience modest change. However, the economic climate, high inflation and living costs have continued to influence the market in 2011 and 2012, impacting on high value home improvement projects in particular. In addition, public sector capital expenditure cuts began to impact construction and RMI expenditure in the non-domestic sector.

Heavyside materials account for around 59% of the market and are therefore an important group that is dependent primarily on new construction projects and major RMI work. Other key sectors includes the garden products market, although this sector is highly weather dependent as illustrated by the unprecedented weather in 2012 and the 7% fall in value.

The downturn has resulted in extremely difficult trading conditions for all distribution channels, with sales in all product groups declining. The rate of decline varied between product groups with heavyside products the worst hit, while the garden products sector benefited from the ‘grow-your own’ trend, helping to underpin the DIY multiple and garden centres markets. The economic downturn saw homeowners switching from ‘get-someone-in’ to ‘do-it-yourself’, which also generally favours the DIY multiples and indeed the latter market has fared better than the merchants market.

Since the start of the economic downturn many distributors have undertaken a range of cost-cutting exercises, changing spending plans and cutting jobs. The national merchants have shed the largest numbers of jobs and have been most exposed to the reduction in major construction projects. Some of the smaller merchants have faired better as the focus has shifted towards smaller construction and RMI projects favouring local supply.

Many distributors have also focused on the expansion of the traditional customer base to widen sales opportunities, e.g. Trade counters in B&Q stores, along with improvements to service and product offerings to attract more upmarket customers.

The market is complex, with a small number of large organisations competing with many regional and local organisations. The leading group of players now consists of 4 builders & plumbers merchants and 3 DIY multiples.

Overall construction output for 2013 is expected to remain at 2012 levels at a value of around £115bn. The non-domestic end use sectors are forecast to fare quite differently in the short to medium term, with the public sector generally expected to perform quite poorly while some private sectors are expected to perform more positively. The housing sector experienced a return to growth in 2010-12, which is forecast to continue with modest annual increases through to 2015, when output is forecast to be around £49.6 billion. Restrictions on mortgage lending are likely to continue to constrain the overall housing market.

The building and home improvement distribution market is expected to recover and be worth an estimated £43.85 billion in 2017, restored to a value similar to that achieved in 2007 before the recession hit.

Table Of Contents

Building and Home Improvement Products Distribution Market Report - UK 2013-2017 Analysis 
1. INTRODUCTION 7
1.1 INTRODUCTION 7
1.2 SOURCES OF INFORMATION 7
2. SUMMARY and FUTURE PROSPECTS 9
2.1 SUMMARY 9
2.2 FUTURE PROSPECTS 10
3. ECONOMIC ENVIRONMENT 12
3.1 GDP 12
3.2 INFLATION and INTEREST RATES 13
3.3 UNEMPLOYMENT 14
3.4 HOUSEHOLD CONSUMPTION 15
3.5 HOUSING and CONSTRUCTION 15
3.6 STERLING 17
3.7 POPULATION PROFILE 18
3.8 CONCLUSIONS 18
4. BUILDING AND HOME IMPROVEMENT PRODUCTS DISTRIBUTION MARKET 20
4.1 DEFINITION 20
4.2 BUILDING AND HOME IMPROVEMENT PRODUCTS DISTRIBUTION MARKET 21
4.2.1 Background 21
4.2.2 Recent performance - 2008 to 2012 23
4.2.3 Future Prospects - 2013 to 2017 24
4.3 BUILDING and HOME IMPROVEMENT PRODUCTS SHARE OF CONSTRUCTION OUTPUT 26
4.4 BUILDING AND CONSTRUCTION MARKET INFLUENCES 27
4.4.1 Overall Construction Market 27
4.4.2 The Housing Market 29
4.4.3 Additional Factors Influencing the Market 32
4.5 PRODUCTS AND MATERIALS 33
5. DISTRIBUTION 35
5.1 DISTRIBUTION STRUCTURE 35
5.1.1 Distribution Market Shares 38
5.1.2 Distributors Shares of the Product Sectors 40
5.2 BUILDERS AND PLUMBERS MERCHANTS 42
5.2.1 Definition 42
5.2.2 Market Size 42
5.2.3 Products 44
5.2.4 Market Structure 46
5.2.5 Merchant Companies 46
5.3 DIY MULTIPLES 52
5.3.1 Definition 52
5.3.2 Market Size 53
5.3.3 Products 54
5.3.4 Market Structure 55
5.3.5 DIY Companies 58
5.4 INDEPENDENT HARDWARE and DIY STORES 60
5.5 OTHER CHANNELS 62
5.5.1 Electrical Wholesalers 62
5.5.2 Garden Centres 63
5.5.3 Specialist Distributors 65
5.5.4 Department and Variety Stores. 67
5.5.5 Internet, Mail Order and Catalogue 68
5.5.6 Door and Window Fabricators 69
5.5.7 Direct Supply 69
6. PRODUCT REVIEW 71
6.1 OVERVIEW 71
6.2 DECORATING PRODUCTS MARKET 73
6.2.1 Definition 73
6.2.2 Market Size 73
6.2.3 Product Mix 74
6.2.4 Distribution 76
6.3 BATHROOM PRODUCTS MARKET 77
6.3.1 Definition 77
6.3.2 Market Size 77
6.3.3 Product Mix 78
6.3.4 Distribution 80
6.4 GARDEN PRODUCTS MARKET 82
6.4.1 Definition 82
6.4.2 Market Size 82
6.4.3 Product Mix 83
6.4.4 Distribution 85
6.5 HARDWARE, TOOLS AND FIXINGS MARKET 86
6.5.1 Definition 86
6.5.2 Market Size 86
6.5.3 Product Mix 87
6.5.4 Distribution 87
6.6 ELECTRICAL AND LIGHTING PRODUCTS MARKET 88
6.6.1 Definition 88
6.6.2 Market Size 88
6.6.3 Product Mix 90
6.6.4 Distribution 90
6.7 DOMESTIC KITCHEN MARKET 92
6.7.1 Market Definition 92
6.7.2 Market Size 92
6.7.3 Product Mix 93
6.7.4 Distribution 93
6.8 ‘HEAVYSIDE' AND HEATING and PLUMBING MATERIALS MARKET 95
6.8.1 Definition 95
6.8.2 Market Size 95
6.8.3 Product Mix 96
6.8.4 Distribution 97
6.8.5 Roofing and Insulation 98
6.8.6 Bricks, Blocks and Concrete 100
6.8.7 Cement and Plaster 103
6.8.8 Timber and Glazing 104
6.8.9 Heating, Plumbing and Drainage 107TABLE 1 UK MARKET FOR BUILDING AND HOME IMPROVEMENT PRODUCT DISTRIBUTION 2007 TO 2017 - BY VALUE (£M DSP) 9
TABLE 2 GDP DATA - 2010-2012 - KEY CONSTITUENT ELEMENTS 12
CHART 3 INTEREST RATES AND INFLATION (CPI) FROM 1992-2017 14
CHART 4 PDI and SAVINGS RATIO AT CURRENT PRICES 1995-2017 15
TABLE 5 EXCHANGE RATE FLUCTUATIONS 2008-2014 - STERLING TO THE DOLLAR, AND THE EURO, SPOT RATES 17
CHART 6 UK BUILDING and HOME IMPROVEMENT PRODUCTS DISTRIBUTION MARKET 2007-2017 BY VALUE (£M AT DSP) 22
TABLE 7 PRODUCT and MATERIAL SHARE OF UK CONSTRUCTION OUTPUT 2007- 2017 (£ BILLION CURRENT PRICES) 26
CHART 8 CONSTRUCTION OUTPUT (GREAT BRITAIN) NEW WORK and RMI - CURRENT PRICES (£BN) 2008 -2016 28
CHART 9 CONSTRUCTION NEW WORK BY END-USE SECTOR BY VALUE 2012 28
CHART 10 HOUSING COMPLETIONS 2007 - 2017 - UNITED KINGDOM (‘000) 30
CHART 11 HOUSEBUILDING COMPLETIONS - % MIX BY HOUSES / FLATS ENGLAND 2002-2012 31
TABLE 12 NUMBER OF PROPERTY TRANSACTIONS UK 2007 - 2013 (‘000) 32
CHART 13 BUILDING AND HOME IMPROVEMENT PRODUCT MIX (HEAVYSIDE, DECORATING, BATHROOMS, GARDEN, HEATING/PLUMBING, KITCHENS, ELECTRICAL, HARDWARE/TOOLS ETC.) - % SHARE 2012 34
CHART 14 OVERVIEW OF DISTRIBUTION STRUCTURE FOR BUILDING/HI PRODUCTS - 36
CHART 15 NUMBER OF OUTLETS BY DISTRIBUTION CHANNEL 2000 - 2012 (MERCHANTS, DIY, ELEC. WHOLESALERS, GARDEN CENTRES) 38
CHART 16 DISTRIBUTION OF BUILDING and HOME IMPROVEMENT PRODUCTS AND MATERIALS BY CHANNEL (MERCHANTS, DIY MULTIPLES., INDEPENDENT HARDWARE/DIY, OTHERS) - % SHARE 2012 39
CHART 17 DIY MULTIPLES/BUILDERS MERCHANTS SALES 2002-2012 (2000=100) 40
CHART 18 MERCHANTS/DIY SHARES BY KEY PRODUCT SECTORS HEAVYSIDE, ELECTRICAL, KITCHENS, BATHROOMS ETC) -2012 41
TABLE 19 UK BUILDERS and PLUMBERS MERCHANTS MARKET 2007 - 2017 - BY VALUE (£ MILLION AT MERCHANT SELLING PRICES) 43
CHART 20 BUILDERS AND PLUMBERS MERCHANTS MARKET - PRODUCT MIX 2012 TIMBER, HEATING/VENT, PLUMBING/DRAIN, ROOFING, DECORATING ETC) 44
CHART 21 MERCHANTS % SHARE OF TOTAL MARKET SECTOR 2012 45
TABLE 22 BUILDERS MERCHANTS MARKET SHARE 2012 46
TABLE 23 LARGER REGIONAL MERCHANT COMPANIES 51
TABLE 24 MEDIUM and SMALL SIZE REGIONAL MERCHANT COMPANIES 51
TABLE 25 UK DIY MULTIPLES MARKET 2007 - 2017 - BY VALUE (RSP) 53
CHART 26 DIY MULTIPLES SALES BY PRODUCT SECTOR - % SHARE 2012 (BUILDING MATS, DECORATING, BATHROOMS, HARDWARE, LIGHTING/ELEC, GARDEN ETC 54
CHART 27 DIY MULTIPLES % SHARE BY PRODUCT GROUP OF TOTAL MARKET SECTOR 2012 55
TABLE 28 DIY MULTIPLES - MARKET SHARES 2012 56
CHART 29 DIY MULTIPLES MARKET POSITIONING 2012 57
TABLE 30 OTHER DIY OUTLETS 60
CHART 31 BUILDING AND H I MARKET - ANALYSIS BY PRODUCT GROUP (BATHROOMS, DECORATING, HEATING, GARDEN, KITCHEN ETC) - 2007-2013 (£M DSP) 71
TABLE 32 PRODUCT MIX BY DISTRIBUTION CHANNEL 2012 - DSP (% SHARE BY PRODUCT SECTOR) 72
TABLE 33 DECORATING MATERIALS MARKET 2007-2013 (£M DSP) 73
CHART 34 DISTRIBUTION OF DECORATING PRODUCTS - % SHARE BY CHANNEL 2012 76
TABLE 35 BATHROOM PRODUCTS MARKET 2007-2013 (£M DSP) 78
CHART 36 DISTRIBUTION OF BATHROOM PRODUCTS - % SHARE BY CHANNEL2012 81
TABLE 37 GARDEN PRODUCTS MARKET 2007-2013 (£M DSP) 83
CHART 38 DISTRIBUTION OF GARDEN PRODUCTS - % SHARE BY CHANNEL 2012 85
TABLE 39 HARDWARE, TOOLS AND FIXINGS MARKET 2007-2013 (£M DSP) 86
TABLE 40 ELECTRICAL AND LIGHTING MARKET 2007-2013 (£M DSP) 89
CHART 41 DISTRIBUTION OF ELECTRICAL AND LIGHTING PRODUCTS - % SHARE 2012 91
TABLE 42 UK DOMESTIC KITCHEN MARKET 2007-2013 (£M DSP) 92
CHART 43 DISTRIBUTION OF DOMESTIC KITCHENS - % SHARE BY CHANNEL 2012 94
CHART 44 HEAVYSIDE AND HEATING and PLUMBING MATERIALS MARKET VALUE 2007-2013 (£BN DSP) 96
CHART 45 HEAVYSIDE AND HEATING and PLUMBING MATERIALS MARKET PRODUCT MIX - % SHARE 2012 97
CHART 46 DISTRIBUTION CHANNELS OF HEAVYSIDE AND HEATING and PLUMBING MATERIALS - % SHARE 2012 98
TABLE 47 ROOFING and INSULATION PRODUCTS MARKET 2007-2013 (£M DSP) 99
TABLE 48 UK BRICKS, BLOCKS AND CONCRETE GOODS MARKET 2007-2013 (£M DSP) 101
TABLE 49 UK CEMENT AND PLASTER MATERIALS MARKET 2007-2013 (£M DSP) 103
TABLE 50 UK TIMBER AND GLAZING PRODUCTS MARKET 2007-2013 (£M DSP) 105
TABLE 51 UK HEATING, PLUMBING and DRAINAGE MARKET 2007-2013 (£M DSP) 107

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