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Children's Furniture and Textiles Market - UK 2013-2017 Analysis 

  • July 2013
  • 65 pages
  • AMA Research
Report ID: 3516830

Summary

Table of Contents

AMA Research is pleased to announce the publication of the First Edition of the report, entitled “Children’s Furniture and Textiles Market Report - UK 2013-2017 Analysis”. This report incorporates original input and primary research and represents an up-to-date and comprehensive review of the children’s furniture and household textiles market.

Product sectors covered in the report include:

CHILDREN’S BEDS AND MATTRESSES.
CHILDREN’S FURNITURE.
CHILDREN’S TEXTILES - Linen, Duvets, Filled Products.
The children’s furniture and textiles market is resilient and has continued to grow, while the main furniture market has been impacted by the downturn in the UK economy and by declining consumer confidence. However, more significant growth in the main market in the next few years should support further growth in this niche market sector in the short to medium term future, with a rising children’s population sustaining long term growth.

Key points of particular interest include:

Estimates and forecasts for 2012 through to 2017.
Growing importance of the beds and mattresses sector within the product mix.
A new generation of children and teenagers has influenced the market, requiring a more complex arrangement of solutions to cope with the technological environment.
Greater consumer awareness of products and fashion trends within the industry, with the Internet being used particularly to research available products.
Many of the distributors entering the market in the last few years have concentrated on the E-commerce sector, although most companies are now offering a multi-channel choice for consumers.
Cheaper materials are more prominent in all product sectors, with imports expanding the mix of styles available and offering a wider range of affordable products.
In the medium term growth prospects will be largely influenced by the speed at which the housing market recovers and the extent to which consumer confidence returns.

Companies include:

A.W. Hainsworth & Sons, Acton & Acton, Airsprung Group, Archers Sleep Centres, Argos, Bebecar (UK), Bedcentre.co.uk, Bedeck, Bensons for Beds, BHS, Boots UK, Chartley Furniture Design, Chiltern Mills, Chortex, Christy Home Textiles, Comfy Quilts, Debenhams, Delbanco Meyer & Company, Dreams, Dunelm (Soft Furnishings), Fogarty (Filled Products), Freemans, Furniture Village, Gautier, Grattan, Groupe Parisot, Homebase, House of Fraser (Stores), Hülsta Furniture (UK), IKEA Group, John Cotton Group, Julian Bowen, Kiddicare.com, Kipfold, Kozee Sleep Beds, Laura Ashley Holdings, Mamas & Papas (Retail), Marks & Spencer, Matalan Retail, Mattressman.co.uk, Mostyns Curtains, Mothercare, Next, Nordika Design, Northern Feather (Home Furnishings), Paul Simon (London), Rectella, Restus Beds, Ruia Group, Shop Direct, Silentnight Group, Steens Group A/S, Sweet Dreams (Nelson), The John Lewis Partnership, Thomas Ferguson, Thuka Furniture, Trendsetter Home Furnishings, Treymaine, Turner Bianca, Walker Greenbank.

Key areas covered in the report include :

THE CHILDREN’S FURNITURE AND TEXTILES MARKET

Total Furniture Market - market background and size by value.
Total Household Textiles Market – background and historical trends.
Children’s Beds and Mattresses Market - historical market development, analysis of market size by value 2008-2012. Forecasts of market sizes to 2017.
Children’s Furniture Market - historical market development, analysis of market size by value 2008-2012. Forecasts of market sizes to 2017.
Children’s Textiles Market - analysis of market size by value 2008-2012. Forecasts of market sizes to 2017.
Children’s Beds and Mattresses – analysis and comparison with adult sector.
Factors influencing Market Development - house moving, economic situation and house price inflation, RMI, consumer confidence, growing influence of design/style changes, population mix changes, increases in the number of births etc.

PRODUCTS & PRODUCT MIX

Trends in Design/Materials in Children’s Furniture and Textiles – high proportion of traditional designs, with contemporary styles featuring up to date fashion logos, greater consumer awareness; emphasis on quality and features, trends in colours and finishes etc.
Trends in Product Mix - share mix by product types for beds and mattresses and for household textiles.

DISTRIBUTION / SUPPLIERS

Analysis of Supply Structure - supplier market shares, recent developments in supplier shares.
Profiles of Leading Suppliers – beds and mattresses, furniture, household textiles, market position, analysis of activities, financial information etc.
Distribution Channel Shares - analysis of shares by value, trends/developments in shares, growth/declining sectors.

KEY MARKET INFLUENCES / FUTURE PROSPECTS

Future Prospects – forecasts through to 2017, key factors influencing future market developments, performance of the economy, housing market, consumer confidence, market factors, and future growth prospects.
Housing Market - analysis of developments in house moving activity, influence of house prices and consumer confidence.
Population Profile - analysis of changing profile and implications for children’s furniture and household textiles sales. Personal Disposable Income and Savings - developments in ratios and impact on consumer durable purchasing. The UK domestic children’s furniture and household textiles market was static in 2011 followed by a modest increase of around 2% in 2012, although volume sales have increased in recent years, supported by the substitution of high value home produced products with lower value imported products in the lower to medium priced market sector.

Currently beds and mattresses account for 75% of the total market, compared with furniture at 13% and household textiles with a 12% share.

It is estimated that children’s and teenagers’ beds and mattresses account for around 16% of the total beds market in 2012, with a value of around £95m in that year. Within the children’s and teenagers’ beds and mattresses sector, bunk beds and associated products, such as mid and high sleepers, account for 37% of the market, cots and nursery beds for 33% and beds or bedsteads for a further 30%.

Major suppliers to the market include Silentnight Ltd, Airsprung Beds, Kozee Sleep Beds Ltd, Sweet Dreams (Nelson) Ltd, Groupe Parisot, Gautier, Steens Group A/S and Stompa UK.

Retail specialists account for 28% of this sector, compared with the 18% share held by mail order and catalogue retailers. Important retailers of children’s furniture include Argos Ltd, Mothercare plc, Bensons for Beds, Mamas & Papas (Retail) Ltd, Shop Direct Ltd, Tesco Direct, The John Lewis Partnership, together with an increasing number of online children’s furniture suppliers.

The market has been supported in recent years by an influx of retailers entering the market or extending their product ranges in this sector, multiples, such as Tesco, Next, Asda and Homebase have joined established companies in this sector, such as Argos, Mothercare, Mamas & Papas and so on. Of course this has increased the competitive nature of the market and has resulted in casualties, particularly in the independent category.

Textile Sales have been constrained by the slow economic recovery, although the low product values have prevented a sharper decline in the market for children’s household textiles. Rising cotton and polyester prices began to feed through to the market in around mid-2011, further impacting on retailers’ margins, putting upward pressure on prices and heightening the competitive nature of the market still further. Sales of bed linen and filled products, which includes duvets, pillows, duvet covers, mattress protectors and so on, account for the largest share of the children’s household textiles sector.

Department stores account for 33% of the distribution of children’s household textiles, compared with the 16% share held by retail specialists and 14% held by mail order/catalogue retailers.

The total market for children’s furniture and household textiles is estimated to have reached £126m in 2012, an increase of 2% on the preceding year, but is forecast to show more positive annual growth to 2017, to reach a level of £146m by the end of the period. Beds and mattresses will continue to account for around 75% of the total market.

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