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Decorators% Merchant Market Report - UK 2013-2017 Analysis 

  • February 2015
  • 73 pages
  • AMA Research
Report ID: 3516842


Table of Contents

AMA Research are pleased to announce the publication of the first edition of the report ‘Decorators’ Merchant Market Report – UK 2013-2017 Analysis’. The report provides an informed and up-to-date review of this market and, with over 65 pages, includes a review of recent market trends and forecasts over the next few years.

The report contains:

DETAILED ASSESSMENT OF THE MARKET – analysis of the trade centres market structure and recent developments in the market.
DETAILED INFORMATION – market size, influencing market factors, key players and decorators’ merchant customers.
ANALYSIS BY PRODUCT GROUP - market size, product mix, sector trends and merchants’ market share.

Of particular interest are the following:-

Analysis of market size and a comprehensive review of key factors and trends influencing the market – impact of construction trends, economic environment, consumer expenditure and purchasing trends etc.
Market performance forecast in 2013 and through to 2017 – construction forecasts by key end-use market, expansion and development of merchant activities.
Review of leading national players and other important market players.
Product group analysis – market sizes, influences, trends and merchants’ shares.
Identification of key customer groups in merchants’ market – fluctuating fortunes of merchants and DIY multiples during the recent turbulent trading conditions.
Review of market structure – supply chain analysis for lightside product distribution.
Decorators' Merchants and Buyers Groups included in the report:-

Agwoodcare.co.uk, Akzo Nobel Group, Bromborough Paint & Building Supplies, C. Brewers & Sons, Cambrian Decorators Supplies, Cemco, Chesham Colour Supplies, Crown Paints, Decorating Direct, Decorating Warehouse, Grant & Stone, H & B Group, Merritt & Fryers, O'Neills Decorating Centres, PPG Architectural Coatings UK, Rabart Decorators Merchants, S J Dixon & Son, Screwfix Direct , Selectwallpaper.co.uk, South Lakeland Paints, South London Decorators Merchants, Stax Trade Centres, Stockton Decorators Merchants, The National Merchant Buying Society, United Merchants, Whites Trade Supplies.
Key areas of coverage in the report include:-


Leading national decorators’ merchants – turnover, company structure, review of recent performance, market share.
Regional decorators’ merchants – identification of key players, turnover, company overview.
Decorators’ merchant characteristics – products ranges, pricing, customers.
Strengths, weaknesses, opportunities and threats in the merchant sector.

The decorators’ merchant market – key characteristics of the market, analysis by value from 2007-2012, trends and forecasts to 2016.
Distribution structure and assessment of the channels involved in the paint and wallcoverings sector.
Market trends and major factors influencing market development.
Product pricing trends in the industry.
Decorators’ merchant share of the paint and wallcoverings market and how this has changed in recent years.

Product groups reviewed: Paint including emulsion, oil/solvent paints and other paints. Wallcoverings including wallpaper, vinyls and whites/woodchips. Woodcare includes varnishes, preservers, stains and other woodcare.
Decorators’ merchants market product mix.
Trade and retail markets for paint, wallcoverings and woodcare.
Analysis by product group - market size 2008-2013 and product mix within each sector. Review of products including recent trends and factors affecting sector.


Forecast of expected market development – short term prospects in 2013 and medium term prospects up to 2017.
Positive and negative factors affecting the market – performance of UK economy, housing market, consumer confidence & spending.
Outlook for the decorators’ merchants’ market through to 2017 and key drivers.Following the economic downturn in 2008 and 2009, the decorators’ merchants market saw a significant decline in value of 13% over the two years. In 2010 and 2011, value growth was largely driven by rising raw material, energy and production costs being passed on to customers. In addition, higher levels of domestic RMI also contributed to overall market growth. Rising production costs have continued to drive up average prices in 2012 with value growth estimated at 5%. There are few signs of a significant upturn in the UK economic climate at present, and modest growth is forecast for 2013, largely driven by increasing average prices.

There is considerable blurring of boundaries between retail and trade sales in that a growing number of contractors are purchasing from DIY outlets, and DIYers often purchase from trade centres. A significant decline in the housing market has had a negative effect on product sales since the move to a new home is often the trigger for significant home decoration. The declining housing market and falling disposable household incomes have led to reduction in trade sales as fewer homeowners employ painters and decorators.

Severe weather during the review period, including storms and heavy snow, has driven a need for exterior redecoration and refurbishment.

The cost of home improvement projects has been steadily rising exacerbated by rising fuel and energy costs and higher priced imports. A shortage of some of the raw materials needed to manufacture resins for paint production has also contributed to recent price increases, also affecting the production of printing ink for wallcoverings.

The decorators’ merchants’ market is highly fragmented with a small number of large organisations competing with many regional and local merchants. There is also competition in the trade sector from other channels such as the builders’ merchants and some hardware specialists.

There are few signs of a significant upturn in the UK economic climate at present, and modest value growth is forecast for 2013. Prices are continuing to increase, and raw material shortages do not appear to have been addressed, so this is likely to result in continued value growth within the market. However, it is not sustainable for prices to continue to rise at a rate in excess of 5% per annum, without impacting on volume demand. If this occurs, demand for paint products will undoubtedly fall, which is likely to drive a higher level of price competition.

The future performance of the market is driven by the performance of the UK building and construction sector, influenced by both new build and repair, maintenance & improvement activities. There is likely to be a shift towards smaller RMI activities in key public sectors as spending programmes are cut, which should provide opportunities for the décor trade sector.

In the medium term, housebuilding levels will need to increase, as there is already a significant shortage of housing, and this should benefit the market for paint, woodcare and wallcoverings. In addition, many necessary re-decoration and refurbishment projects have been deferred due to the economic situation, and these will have to be undertaken at some point, whether the economy improves or not.

The merchants are expected to continue to build up their online activity, aimed at both trade and at retail customers. In addition, the merchants are expected to continue investing in areas of the business that improve the service and product offering to customers and increase customer loyalty.

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