Table of Contents
AMA Research are pleased to announce the publication of the tenth edition of the report ‘DIY Multiples Market Report – UK 2014-2018 Analysis’. This report incorporates original input and primary research and represents an up-to-date and comprehensive review of the DIY products market. It provides both a quantitative and qualitative assessment of the market and is invaluable to anyone with a business interest in the DIY Multiples market.The report contains:
FORECASTS OF MARKET DEVELOPMENTS TO 2018.
DETAILED ASSESSMENT OF THE MARKET - analysis of the recent trends and future prospects.
IN-DEPTH ANALYSIS OF THE KEY COMPANIES –
including recent developments, store numbers and financial analysis.
ANALYSIS BY PRODUCT GROUP – market sizes, product mixes and distribution of: Garden and Leisure, Building Materials, Bathrooms, Decorating, Hardware and Housewares, Window and Floor Coverings, Furniture and Kitchens, Lighting and Electrical and Other Products.
The DIY multiples market has remained static following the initial decline at the start of the economic downturn. The market has been supported during this time by a switch to DIY from GSI that favours the DIY Multiples, with high value home improvement projects being replaced by more simple DIY tasks. Also there has been increased use of the multiples by tradesmen. 2013 DIY activity was stimulated by warmer weather, fractionally higher levels of consumer confidence, stronger economic indicators and continued improvement in the housing sector.
Of particular interest are the following:
Analysis of market size and a comprehensive review of key factors and trends influencing the market.
Recent market performance to 2013 and forecasts through to 2018.
Review of leading DIY Multiples and other important players.
Product group analysis - market sizes, influences, product mix and multiples' shares.
Increasing competition from other channels and fluctuating fortunes of DIY Multiples and builders' merchants during the recent turbulent trading conditions.
Digital technology and changes in consumer behaviour impacting on retail sector, and multiples' response.
Key areas covered in the report include:
The DIY Multiples market – key characteristics of the market, analysis by value from 2008-2013, with forecasts to 2018.
Key trends affecting the market including the influence of the current economic climate on the housing market, consumer confidence and consumer purchasing habits.
Development of the market compared to builders merchants since the downturn.
Major companies - turnover, product mix, recent developments.
Other significant DIY multiples – company profile, turnover, key characteristics and recent developments.
Market shares of major DIY multiples.
Financial analysis – including operating profitability, sales per m2, turnover per store of major companies.
Store numbers – development of store numbers by key players, as well as planned store developments.
Company positioning – a simple, graphical representation of the major multiples market position in relation to one another.
Product group reviews - garden & leisure, building materials, bathrooms, decorating, hardware & housewares, window & floorcoverings, furniture & kitchens, lighting & electrical and other products, including recent trends affecting each sector.
Product mix for DIY multiples in 2013.
DIY multiples’ overall share of market by product sector, allowing their relative strength to be assessed.
Analysis by product group - market size 2008-2014 and product mix by sector.
DIY Multiples' shares for each product sector - illustrating strengths by product for each of the multiples.
Forecast of expected market development - short term prospects in 2014 and medium term prospects up to 2018.
Positive and negative factors affecting the market - performance of the UK economy, consumer confidence, spending & housebuilding.
Outlook for the DIY Multiples market through to 2018 and key drivers.
The UK DIY multiples market was worth an estimated £6.8bn in 2013, having remained static following the initial decline at the start of the economic downturn. This is a compact market that is dominated by 3 key players, B&Q. Homebase and Wickes.
Key market drivers include consumer confidence & spending, demand for major home improvements, replacement/ upgrading of kitchens & bathrooms, moving home and new housebuilding.
The economic and construction downturn saw the UK DIY market decline by 4% in 2008 and has been relatively static since. The market has been supported during this time by a switch to DIY from GSI that favours the DIY multiples, with high value home improvement projects being replaced by more simple DIY tasks. Also there has been increased use of the multiples by tradesmen. In to 2013 DIY activity was stimulated by warmer weather, higher levels of consumer confidence, stronger economic indicators and healthier levels of activity & output in the construction and housebuilding sectors. This benefited the DIY multiples with an improvement in big ticket products as well as a good performance in the garden products sector (influenced by both good and poor weather).
Although the UK economy remains fragile, there is more optimism for a continued recovery in the construction industry, particularly in the housebuilding sector, as well as improving consumer confidence & spending. Therefore prospects for the DIY multiples market in 2014 appear more positive, with growth forecast to reach a market size of almost £7bn.
In to the medium term it is likely that there will be a switch back in favour of GSI that may benefit the builders’ merchants more. Also consumers that do undertake larger scale projects are likely to use a variety of purchasing options to source the most competitive prices as they seek value for money.
The DIY multiples market has seen quite significant changes since the downturn following store rationalisation either as a result of increased competition or financial re-structuring as well as the closure of key multiples Focus and Godfrey DIY.
Performance has varied significantly between product sectors across the period, although garden & leisure remains the largest sector within the DIY multiples market. Other important sectors include building materials, lighting & electrical, decorating, houseware & hardware.
Digital technology and changes in consumer behaviour have fundamentally changed the face of retailing and companies are developing plans and strategies to ensure they keep pace with consumer demands. Consumers are increasingly seeking better value as well as more convenient ways to shop. Many undertake research online prior to visiting stores as well as searching online using mobile devices whilst in store.
In the short term consumers may continue to undertake DIY tasks themselves, but in the medium term it is likely that there will be a switch back in favour of GSI. Consumers are then likely to undertake larger scale home improvements, particularly as there has been a number of years of deferral of product replacements and home improvements.
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