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Domestic Kitchen and Bathroom Worktops Market Report - UK 2014-2018 Analysis

  • January 2014
  • 75 pages
  • AMA Research
Report ID: 3516849

Summary

Table of Contents

AMA Research are pleased to announce that the Third Edition of the report "Domestic Kitchen and Bathroom Worktops Market Report - UK 2014-2018 Analysis” has been published. This report represents a brand new review of the sector with original input and primary research to generate views and opinions on the sector’s recent development.

Product sectors covered in the report include:

Laminates
Solid Surface and Composites
Wood
Natural and Engineered Stone
Other
The UK domestic worktop market had been growing in volume and value until the impact of the recent recession, but like other higher value consumer goods came under pressure, both from the housebuilding sector and the home improvement sector. Recent anecdotal evidence suggests this pressure may just be beginning to ease.
Estimates suggest that the market improved marginally in value terms during 2012 and 2013, while forecasts indicate further improvements in the period to 2018 as levels of consumer confidence improve.

Key points of particular interest:

Forecasts for 2014 through to 2018.
Will the trend towards professional installation be sustained with consumers looking to trim costs where possible?
Are increasing raw material prices likely to curtail future value growth in the market?
Mix of different types of worktops, how is the mix developing?
Will solid surface, composites, stone and engineered stone resume the growth, stalled by the onset of the recession?

Some of the companies featured include:

Anglian, B & Q, BathEmpire, Bathstore.com, Better Bathrooms, Buildbase, Bushboard, Canburg, Cosentino, Dean House, DuPont, Egger (UK), Everest, Formica, Home Retail Group, Howden Joinery, IKEA Group, In-toto, J.T. Ellis and Company, Jewson, John Lewis Partnership, Karonia, Kronospan, Levantina, LG Hausys Europe GmbH, Magnet, Mereway Bathrooms, National Kitchens UK, Pfleiderer Industrie, Resopal GmbH, Shades Furniture, Sheridan Fabrications, Sylmar Solid Surfaces, Tesco, The Symphony Group, Travis Perkins, Utopia Furniture, Victoria Plumb, Westag & Getalit AG, Wickes, Wilsonart UK, Wren Kitchens.

Key areas covered in the report include:

THE KITCHEN AND BATHROOM WORKTOP MARKET
Total Kitchen and Bathroom Worktops markets, overall market sizes.
Market development, analysis of market size by value 2007-2013.
Forecasts of market sizes through to 2018.
Factors influencing Market Development – growing influence of design/style changes, demographics, house building market collapse, economic situation, consumer confidence, population mix changes, etc.
Overall kitchen furniture, worktops and sinks market and overall bathroom furniture, worktops and sinks market for perspective.
PRODUCTS
Trends in Design/Materials in Worktops – key materials covered include laminates, solid surface, natural stone, solid wood, others, such as glass, stainless steel etc.
Share mix by material for kitchen worktops.
Share mix by material for bathroom worktops.
Key trends - colour/pattern trends in worktops, growth of non-laminate materials such as solid surfaces, wood, stone, stainless steel, advantages/disadvantages, new product developments.
Main features and benefits of the different worktop types.
DISTRIBUTION / SUPPLIERS
Analysis of Supply Chain Structure.
Profiles of Leading Worktop Suppliers - market position, analysis of activities, financial information and so on.
Distribution Channel Shares - analysis of shares by value, trends/developments in shares, growth/declining sectors.
Assessment for kitchen worktops and for bathroom worktops.
Key sectors assessed include - Furniture Multiples, DIY Multiples, Builders’ and Plumbers’ Merchants, Direct Contract, Retail Specialists, Department Stores, Worktop specialists, Direct sales, Internet retailers.
 KEY MARKET INFLUENCES /FUTURE PROSPECTS
Future Prospects – forecasts through to 2018, key factors influencing future market developments, performance of the economy, housing market, consumer confidence, market factors, and future growth prospects.
Housing Market - analysis of developments in new house building and house moving activity, influence of house prices and consumer confidence.
Population Profile - analysis of changing profile and implications for kitchen furniture sales. Personal Disposable Income and Savings - developments in ratios and impact on consumer durable purchasing.
Economic Influence – unstable global political and economic environment and the effect on consumer confidence and market growth.The value of the total kitchen worktop market is estimated to have declined from a high of £200m in 2007 to £170m in 2011, increasing modestly to £173m in 2012 and again to £177m in 2013.
Key issues that have influenced the UK domestic kitchen furniture and worktop market in recent years include:-
The blurring of distinction between the kitchen and dining room, with less formality in the home and a move towards open plan living.
An emphasis on aesthetics and stylish designs, with contemporary styling, clean lines, sleek, minimalist looks and solid flooring becoming a major theme in the home.
The interest in cooking as a hobby and the demand for professional style kitchens and appliances has been influenced by the popularity of cookery programmes on television, which seems to have increased in the recent year.
Trading up to higher value materials and products in the worktop sector, through to 2007 and part of 2008, before the onset of the financial crisis.
Demand for design led features in the kitchen has increased the importance of worktops, since they can create high visual impact, with high gloss laminates, solid surfaces, granite and, more recently, quartz all increasing in popularity. However, the deteriorating economy halted the trend towards higher value products, whilst the affordability of laminates means that they are likely to continue to dominate the market in the foreseeable future, particularly in volume terms.
The structure of the worktops market is highly fragmented, with raw material suppliers, importers, manufacturers, fabricators and distributors all being involved.
The distribution channel structure has experienced some changes in recent years, with growth in the builders’ merchants sector. Both the DIY multiples and furniture multiples sectors have suffered from the closure of important suppliers.
Growth in the market for kitchen worktops resumed in 2012, with a modest increase in that year and a similar pattern was experienced for 2013, with stronger growth forecast in the following years as market conditions improve. The market is forecast to reach £220m by 2018.
In the short term margins are likely to be squeezed further by the increasing cost of raw materials, particularly chipboard and metal components, although kitchen worktop manufacturers have a good record in absorbing cost increases generally, nevertheless, some of these increases are bound to be passed on.
In the medium term growth prospects will be largely influenced by the speed at which the housing market recovers and the extent to which homeowners feel confident enough to spend money on home improvements, given the current high level of consumer indebtedness.
As the consumer economy recovers, both natural stone and composite materials are forecast to gain market share, with granite and quartz in particular likely to become more competitive as a result of imports from lower cost producers.
Worktops will account for around 14% of the total kitchen furniture and worktops market by the end of 2018, marginally above the level reached in 2012. The worktop sector is expected to achieve reasonably good growth in the medium term, mainly because of the gradual shift to higher quality materials.

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