Table of Contents
AMA Research are pleased to announce the publication of the 1st edition of the brand title 'Electrical Products Distribution Market Report - Focus on Internet - UK 2014-2018 Analysis', which provides a comprehensive and up-to-date overall review of the distribution market for electrical products in 2014, with a particular focus on online sales.
This unique report answers the need for both a quantitative and qualitative analysis of the electrical products supply chain and the online presence of the industry and represents an invaluable guide to the overall market for sales and marketing professionals involved in the electrical industry. Focusing on market size and trends, product mix, supply, distribution and future prospects, the report is comprehensive, informative and will facilitate operational and strategic decision-making processes.
Distribution channels reviewed include:
• Electrical wholesalers, specialist e-tailers, catalogue/electronic, component distributors, merchants, DIY retailers.
Key issues include:
• Analysis of e-commerce and internet access within the UK electrical products industry.
•Distribution channel mix.
• Overall electrical products market analysis.
•Product sector analysis.
Product Sectors reviewed include:
• Cable Systems
• Wiring Accessories
• Tools and Test Equipment
• Automation and Control Products
• Circuit Protection Equipment
• Security and Fire Systems
• Built-In Domestic Appliances
• Ventilation & Air Conditioning
• Electric Heating and Water Heating
• Renewable Energy Products
• Data Networking
NB: This report does not cover the following; consumer or office electrical/electronic equipment (TV’s, computers, photocopiers etc.), small and free standing electrical appliances and products used within automotive or utilities applications or within the oil, gas or petrochemical industries.
The overall market for electrical products has been difficult since the recession, though appears to have turned the corner and forecasts are now much more positive for the industry. The Internet distribution sector has seen consistent growth throughout the period shown, as internet usage has increased and internet offerings from the companies supplying electrical products have improved, however, growth levels have been relatively modest.
The predominant distribution channel for electrical products remains electrical wholesalers and this market is dominated by a few large multinational organisations, and as yet not all offer multi-channel trading. The same characteristic is apparent within other distribution channels. The Internet sector is forecast to continue to outperform overall electrical products in the period to 2018. There will be increasing opportunities to purchase online as more of the larger suppliers develop their web and mobile sites, though the rate of growth will depend on the attitudes and opinions of electrical contractors and their propensity to use the new media.
Areas of particular interest:
• Changing Distribution shares.
• Growth of the mail order/internet sector.
• Analysis of individual distribution channels.
• Preferences and buying patterns among contractors and installers.
• Analysis of individual product sectors.
Key areas covered in the report include:
SUPPLY CHAIN AND CHANNEL SHARE
• Share by value of the major distribution channels within the electrical products market in 2013, and review of recent and projected changes to distribution market share.
• Analysis of each of the major distribution channels in terms of value, market trends, strengths and weaknesses. Also reviewed are company profiles for leading companies within each sector and sub-sector. The sectors covered are:
• Electrical wholesalers - market performance, key characteristics etc.
• Trade catalogue/internet based distributors - electronic component distributors, industrial products distributors and other mail order operations selling electrical products to the trade.
• Direct distribution, super distributors and pre-packers.
• Retail sector - DIY multiples, electrical/electronic product retailers, general grocery retailers and department stores and specialist retailers.
• Builders, Plumbers and HV Merchants and Others
• Analysis of each of the major distribution channels in terms of online presence and offering.
UK MARKET FOR ONLINE SALES OF ELECTRICAL PRODUCTS
• Total market for electrical products distributed via the internet - analysis of size by value, historical trends and market characteristics.
• Forecasts to 2018 of the growth of internet based distribution in the electrical industry.
• Key characteristics of the internet and mobile ordering sector, with some contractor views and opinions on internet usage, also barriers to growth of this distribution channel etc.
• Review of key market influences - including general trends in e-commerce and mobile access, trends in research and social networking, digital shopping, expansion of click & collect and other online buying trends.
ELECTRICAL PRODUCTS MARKET
• Overall electrical products market size 2008-2014 and forecast through to 2018.
• Total product mix 2014 by value, with product sectors including: Lighting, Electrical Accessories, Security & Fire, Electric heating, ventilation, renewables, tools & equipment, data networking equipment, domestic appliances etc.
• Market size and key trends and influences impacting on the individual market sectors, with observations and comment on the trends and outlook in each of the key sectors.
• Product breakdowns within individual product sectors, distribution mix within individual product sectors.
• Top electrical contractors in the UK - profiles of leading contractors.
• Procurement practices among electrical contractors.
In 2014, the market for online distribution of electrical products was estimated to be worth around £400 million, representing 3% of the overall electrical products market. The market has seen consistent growth since 2008 as use of online purchasing and mobile technology has increased, and as suppliers have developed online offerings.
The distribution network within electrical products is complex, reflecting a wide range of products and a variety of end users. This report focuses on those products purchased online and delivered to individuals or to a collection point via any distribution channel. The largest distribution channels within online sales are electrical wholesalers and specialist retailers. Merchants and DIY retailers are also significant players in this market.
Companies are widening product ranges offered by online channels and creating special online ranges and promotions in order to promote this type of distribution and to appeal to a wider audience.
Whilst electrical wholesalers are strong in the sales of electrical products, their online capabilities are less well developed than certain retailers. Internet retailers’ development of strong online sales platforms has allowed them to gain strength in lighting and appliances in particular. Electrical Wholesalers’ development of online platforms may be hindered by the complex discount systems in place within branches, which can be difficult to implement online.
Important companies involved in the distribution of electrical products via the internet include Screwfix, Rexel, YESSS, B&Q, Homebase, Currys, Travis Perkins and a number of specialist online retailers, particularly those focusing on lighting and appliances. Electrical products are increasingly being sourced online, both by contractors and end users and as such the outlook for electrical products distributed via this means remains positive.
The internet electrical products market is expected to continue to outperform the overall electrical products market, increasing 37% between 2014 and 2018 to achieve a market value of £549 million.
Growth, while positive, will be limited by the lack of transactional capabilities of some of the larger wholesalers and the slow uptake by electrical contractors who may remain loyal to local wholesaler branches and the discounts they offer. In addition, the traditional buying behaviour patterns of contractors may also delay gains in the Internet sector over the medium term future.
The market may remain limited in certain product sectors, such as electrical accessories, where items are low value, commodity products and distributors hold a constant, high stock level, providing less benefit to pre-ordering. In addition, growth may be limited in some sectors by the technical or specialist installation requirements of certain products, leading to the specialist contractors retailing their position and often buying through traditional channels.
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