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Garden Products Distribution Market Report – UK 2015-2019 Analysis

  • June 2015
  • 118 pages
  • AMA Research
Report ID: 3516874

Summary

Table of Contents


AMA Research have published the 12th edition of the report 'Garden Products Distribution Market Report – UK 2015-2019 Analysis'. Incorporating original input and primary research, the report represents an informed and up-to-date and detailed review of this market. It includes a review of recent market trends and forecasts over the next few years.



Key areas covered:

• Detailed assessment of the market - analysis of market structure and recent developments in the market.


• Forecasts of market developments - to 2019.


• Analysis by product group - market size, product mix, sector trends and distribution channel shares by product group.


• Product sectors included - horticulture, garden buildings, garden leisure, garden equipment, garden chemicals and garden sundries (garden decoration, fencing, trellis, garden structures, decking, water products, propagation and netting).






Key areas of insight include:

• Analysis of market performance to 2014/15, with forecasts to 2019.


• Factors affecting the market and analysis of key market characteristics.


• Product group analysis – market sizes, influences, trends and distribution channel shares.


• Review of key suppliers for different product categories – product profiles, turnovers etc


• Review of distribution structure – key channels: Garden centres, DIY multiples, High street, Grocery multiples, direct sales, growth of Internet etc.




Key areas covered in the report include:

THE GARDEN PRODUCTS MARKET

• Domestic garden products market – market definition in terms of product categories included.


• Market size - analysis by value from 2009-2014 and key characteristics of the market.


• Market trends and major factors influencing the sector - including UK economy, performance of housebuilding / housemoving sectors, impact of weather, product trends, attitudes towards gardens etc.


• Market forecasts – market size, prospects and influencing factors on market to 2019.


GARDEN PRODUCTS DISTRIBUTION CHANNELS

• Overview of supply structure – complex structure with different product sectors having a variety of distribution channels.


• Review of distribution channels – estimated channel shares in 2014 including Garden Centres, DIY multiples, Catalogue, Mail order & Internet, High street & grocery multiples, etc. Continued growth of Internet in particular (mix of sales via Internet), variable positions of Grocery Multiples.


• Product mix within key distribution channels.


• Review of key suppliers in each distribution channel - market shares, turnovers, company structure, key areas of specialization etc.


GARDEN PRODUCTS

• Product groups reviewed - horticulture, garden buildings, garden leisure, garden equipment, garden chemicals and garden sundries (garden decoration, fencing, trellis & garden structures, decking, water & transfer products and propagation & netting).


• Product groups – market size 2009-2014 and product mix shares 2014 within each sector. Review of products including recent trends and factors affecting sector.


• Overview of supply structure – evolving market influenced by consumer shopping behavior. Market has a complex structure with various product segments within each major sector experiencing a wide range of distribution channels.


• Identification of main suppliers by product group - product profiles, turnovers etc


• Review of distribution channels – estimated shares of channels including garden centres, DIY multiples, builders merchants, Internet/mail order, independents, grocery multiples etc.


• Review of key suppliers in each distribution channel - turnovers, company structure, key areas of specialization etc.


FUTURE PROSPECTS

• Forecasts of market developments – short term prospects in 2015 and medium term prospects up to 2019 – market recovery and growth, product trends, growth of Internet and other changes in distribution etc.


• Positive and negative factors affecting the market – performance of UK economy, housebuilding, consumer confidence & spending, weather, changing attitudes towards the garden etc.


The UK domestic garden products distribution market has experienced an estimated increase of 8% in 2014 compared to the previous year. Key product sectors in the market are horticulture, garden sundries, garden buildings, garden equipment, garden leisure and garden chemicals. Varying sectors of the garden products distribution market perform differently, e.g. horticulture benefiting from the boom in GYO (to 2010/11 in particular), conservatories returning to growth in 2011, fencing sector performing particularly well in 2014 due to the winter storms and garden leisure benefiting from homeowners increasing use of the garden as an extra room.

Annual growth rates in the sector are influenced by prevailing weather conditions and market performance fluctuations reflect this variability. Also impacting on market performance are the UK economy and consumer confidence & spending, although the sector has tended to cope well with economic downturns, not suffering as badly as some other consumer markets. The market benefits from underlying trends for outdoor living, environmental & nutritional concerns, and an ageing population that are generally more interested in gardening. The number of apartments and smaller size of UK gardens in new properties negatively impacts on the market in the longer term as they require fewer garden products - a trend that is forecast to continue.

Distribution of garden products is complex and fragmented, consisting of a very wide range of products distributed through a range of channels. Garden centres are a key channel for horticulture, while DIY multiples are a key outlet for garden equipment & leisure products, and direct for garden buildings. In terms of product distribution, it is expected that DIY multiples and garden centres will remain the key distribution channels. It is forecast that the Internet and mobile technology as a means of researching and buying products will continue to grow.

Market forecasts are for steady underlying growth to 2019, benefiting from pent up demand in many product areas and a stronger performance in the housebuilding sector in the next couple of years - as well as housemoving levels – though the weather will always impact on the market in any given year. Given the high maturity of most product sectors of the market, underlying growth rates are forecast to be more modest in the medium and long term with underlying annual growth rates of 2-4% to 2019. Although as mentioned previously, development of some niche, less mature products, such as garden rooms and artificial grass, are expected to benefit the market as these will experience slightly higher levels of growth before reaching maturity.

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