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Household Textiles Market Report - UK 2014-2018 Analysis

  • September 2014
  • -
  • AMA Research
  • -
  • 88 pages

Summary

Table of Contents

AMA Research are pleased to announce the publication of the 12th Edition of the report 'Household Textiles Market Report - UK 2014-2018 Analysis', which provides an up to date review of the household textiles market. Focusing on market size and trends, product mix, supply, distribution and future prospects, the report is comprehensive, informative and will facilitate operational and strategic decision-making processes.

Product areas covered:

• BED LINEN – Duvet covers, sheets & valances, pillowcases,
bedspreads, blankets, throws and bed-runners
• FILLED PRODUCTS – Duvets, pillows, mattress protectors & enhancers and cushions
• BATHROOM TEXTILES – Towels, bathmats and pedestal sets
• TABLE LINEN & KITCHEN TOWELLING – Tablecloths, napkins,
table-mats and tea towels

The household textiles market is worth well over £1.3 billion at manufacturers prices in 2014, having experienced some growth in recent years. It is a well-established and mature market consisting of a wide range of products, most of which have high levels of household penetration. Rising consumer confidence and a more buoyant housing market are helping to underpin some growth, though competitive pressures are strong, reflecting high levels of imports and the fragmented supply and distribution structure of the market.

Areas of particular interest include:-

• Review of key sectors - bed linen, filled products, bathroom textiles, table linen etc.
• Changes to product mix and supply structure in 2012-14.
• Impact of increasing import penetration - but also some re-shoring of manufacturing in key sectors.
• Review of fragmented supply and distribution structure for household textiles.
• Continued polarisation of the market variations in performance between market sectors.
• Market forecasts to 2018 including key drivers for growth.

Major Companies profiled:

Ashley Wilde Group, AW Hainsworth, Bedeck, Character World, Chortex, Christy, Comfy, Delbanco Meyer, Dorma, Dunelm Soft Furnishings, Fogarty, Fremaux Delorme, FuDa International, Herbert Parkinson, John Cotton Group, John Horsfall & Sons, Kipfold, Liddell Linens, MPL Home, Platt & Hill, Rectella, Richard Haworth, Samuel Lamont, Texplan Manufacturing, Thomas Ferguson Irish Linen, Thomas Frederick, Trendsetter Home Furnishings, Treymaine Ltd, Turner Bianca, United Fillings, Walker Greenbank.

Key areas covered in the report:

THE MARKET
• Total household textiles market – key characteristics of the market, analysis by value since 2008, trends and forecasts to 2018.
• Overview of current market performance in 2012-14 and impact of economic climate on the overall market.
• Influencing factors, future trends, areas of potential opportunity, threats and limitations to growth – pricing pressures, upturn in housing market, recovery in consumer confidence etc.
• Imports and exports – significance of imports, mix of imports by product type, source countries.
• Analysis by major product sectors – bed linen, filled products, bathroom textiles and table linen & kitchen toweling – share by sector, key overall trends.

BED LINEN
• Total bed linen market – analysis of market size by value since 2008, factors influencing market performance and forecasts to 2018.
• Mix by product type, contract and domestic markets.
• Duvet covers – size by value 2008-2018 and factors affecting performance, market characteristics and current trends, polarisation of the market.
• Sheets & pillowcases – size by value 2008-2018 and factors influencing performance, sheet styles and current trends.
• Bedspreads & Blankets – size by value 2008-2018, types and current trends.

FILLED PRODUCTS
• Total filled products market – analysis of market size by value since 2008, product mix, factors influencing market and forecast to 2018.
• Duvet market – size by value 2008-2018, factors affecting market and forecasts to 2018, mix of duvets by filling (synthetic/natural), increased penetration of duvets into contract sector.
• Pillow market – size by value 2008-18, share by product (Synthetic, Latex/Memory, Feather), factors affecting market performance and forecasts to 2018.
• Mattress & pillow protectors and enhancers – value by size demonstrating rapid growth, product types.
• Cushions – size by value, factors influencing market performance and future prospects up to 2018. Cushion covers, interior cushions and those for garden furniture.

BATHROOM TEXTILES, TABLE LINEN & KITCHEN TOWELLING
• Bathroom textiles – size by value 2008-2018, factors influencing market performance and forecasts to 2018.
• Product mix for bathroom textiles – towels, bath mats/pedestal sets – shares, current trends.
• Table linen and kitchen towelling – size by value, factors affecting performance and forecast to 2018, product mix, contract and domestic sectors.

SUPPLY & DISTRIBUTION STRUCTURE
• Market share table of leading suppliers.
• Review of key suppliers in each household textile sector – review of fragmented supply structure.
• Major channels of distribution, shares by type of outlet in the retail sector – Dept Stores, Variety Stores, Independents, Furnishing Stores, Mail Order/Cat/Internet etc - changing profile of distribution structure.
• Key growth sectors and future prospects.
The UK household textiles market was worth an estimated £1.36 billion in 2013, representing growth of around 2% from £1.33 billion in 2012. The market is mature and demand is heavily influenced by external factors such as household income, consumer confidence and spending, underlying strength of the housing market and trends in home decor. Market value rose by 3% in 2013, with 3-4% currently forecast for 2014. The current positive trends in the housing market and underlying economy are likely to remain key drivers for growth in the short-medium term.

Imports of household textiles account for more than half of the domestic market, and have continued their upward trend, in value terms worth £1.05 billion in 2013, while exports have also risen and are now worth £130m. The rise in import values also reflects, however, variable exchange rates and raw material costs as well as higher manufacturing costs in China, a major source country for household textiles imports to the UK.

Sales of bed linen were worth around £560m in 2013 and are forecast to increase by approximately 4% in 2014. Duvet covers accounted for the largest sub-sector, followed by sheets, pillowcases, bedspreads/throws/bed runners and blankets. Sales of filled products increased by around 2% in 2012-13 but with good growth of 3-4% currently forecast for 2014. Sales of duvets are likely to remain positive with evidence of consumers trading up to higher value products likely to underpin the sub-sector. The market for bathroom textiles grew by around 3% in 2013 with a similar growth rate of 3-4% forecast for 2014, with table and kitchen linen also recording similar growth rates.

Supply and distribution in the sector is fragmented. Many suppliers and retailers have reported increased footfall and stronger demand, while others have seen less of an upturn, and there have been a number of high profile closures in recent years.

The rise in housing transactions and significant improvement in the number of first time buyers are key to ongoing growth in demand for household textiles. The market is likely to experience shorter replacement cycles into the medium-term as constraints on non-essential spending are forecast to ease. However, the trend for a higher level of individuality within interior decoration schemes may mean that replacement purchases are carried out on a piece-meal basis rather than changing the whole scheme at the same time.

The bed linen sector is set to remain the largest sector into the medium-term with share value remaining at around 41%. Good performance from duvet covers, particularly for children’s character sets, is likely to underpin the sector into the medium-term. Duvets are likely to benefit from trading up activities by consumers and could also benefit from changeable weather patterns, whilst pillows and cushions are likely to show steady underlying growth.

Medium-term prospects for bathroom textiles remain relatively positive with improved housing market and increased consumer confidence and spending likely to stimulate the market for home improvement such as new bathrooms which in turn should increase demand for towels and bath mats. The table linen sector is likely remain the smallest sector of the household textiles market into the medium-term negatively impacted by the trend for less formal dining and the increased use of dishwashers in the domestic sector. The sector is dominated by the commercial market and this is likely to remain the stimulus for growth into the medium-term.

Polarisation of the market is set to continue into the medium-term with intense price pressure at the lower end of market likely to constrain future value growth. Continuation of the trend to “on-shoring” may lead to some value growth in the mid-upper market sectors but with price competitive imports likely to drive the lower market sector into the medium-term.

In terms of distribution, traditional channels and routes to consumers are likely to come under increasing pressure from on-line sales particularly given the recent emergence of the “informed consumer” who will explore a number of options – e.g. visits to outlets, price comparison websites – before making final purchase decisions.

Into the medium-term, the prospects of interest rate rises is likely to have a dampening effect on the housemoving market as monthly mortgage repayments rise. In addition, interest rate increases are also likely to affect credit purchasing, possibly squeezing household budgets for non-essentials such as household textiles. These are likely to result in more moderate annual rates of growth 2017-18, resulting in market value of around £1.6bn by 2018.

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