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Space Heating Market Report – UK 2015-2019 Analysis

  • March 2015
  • -
  • AMA Research
  • -
  • 75 pages

AMA Research have published the third edition of the report 'Space Heating Market Report – UK 2015-2019 Analysis'. The report represents an informed and up-to-date detailed review of the domestic and non-domestic space heating sectors, and offers excellent value for money. It reviews developments within the industry, with emphasis on both qualitative and quantitative market assessment - essential requirements for good marketing planning. Recent trends, key influencing factors and forecasts of future developments are assessed.

Key areas covered:

• Domestic Space Heating - fuel effect fires, installed electric heating, portables, radiant fires and stoves.


• Non-Domestic Space Heating - commercial and industrial boilers, commercial radiators, heat emitters, warm air heaters, radiant heaters, commercial heating controls.


• Market sizes and forecasts - through to 2019.


• Product mix by sector.


• Supply and distribution review - leading manufacturers, key distribution channels by sector.


• Key trends and market influences - legislative changes, product trends, housing and economic factors.


The total market for space heating products is substantial, and with climate change and growing concerns about energy efficiency and the environment, space heating products will increasingly be designed to deliver improved thermal performance, also with a view to achieving lower running costs.


Areas of insight include:

• Impact of increasing legislation regarding the efficiency and environmental impact of space heating – Energy Related Products Directive ErP 2015, Part L, new Housing Standards.


• Considerable replacement opportunities in existing buildings; still large numbers of inefficient space heating products and systems in use.


• Impact of volatile fuel prices with consumers and businesses looking for alternative methods of space heating.


• Roll out of smart metering from 2015, with the increased focus on energy efficient space heating products.


• Initiatives such as the Green Deal and the ECO scheme allowing installation of energy efficiency measures in homes and businesses at no upfront cost.


• Influence of the Carbon Reduction Commitment (CRC) energy efficiency scheme, designed to incentivise businesses to take up cost effective energy efficiency opportunities.


Some of the companies included:

ACR Heat Products, AJ Wells and Sons, Ambi-Rad Group, Arada, Babcock Wanson UK, BDR Thermea, Be Modern, Beldray, Benson, BFM Europe, Biddle Air Systems, Bosch Commercial and Industrial Heating, Buderus, Burley Appliances, Consort Equipment Products, Crosslee, Danfoss, Delonghi, Diffusion, Dimplex, Electrorad, Euroheat Distributors (HBS), Faber, GDC Group, Hamworthy Heating, Heat Electric, Honeywell Control Systems, Horstmann Controls, Hyco Manufacturing, Ideal Stelrad Group, Johnson Controls, Kudox, Myson Radiators, Nu-flame, Pegler Yorkshire, Potterton Commercial, Powrmatic, Prem-i-air Appliances, Remeha, Rettig Group, Reznor, Roberts-Gordon Europe, Robeys, Robinson Willey, Schneider Electric, Siemens Plc, Stiebel Eltron, Stovax Group, Sunvic Controls, TFC Group, Thermoscreens Johnson & Starley, Timeguard, Unidare. Valor, Vent-Axia, Wellman Thermal Systems.

Key areas covered in the report include:

SPACE HEATING - DOMESTIC SECTOR

• Overall market size, trends and forecasts – legislative changes, impact of UFH etc. Ownership levels, source of fuel. Forecasts through to 2019.


• Product mix of fuel effect fires, installed electric heating, solid fuel, radiant fires, portables etc.


• Installed electric heating – storage heaters, electric radiators, towel warmers, fixed panel heaters, tubular heaters. .


• Market size, trends, future prospects, designs, features etc.


• Fuel effect fires – gas-fired and electric. Market size, share etc. Product innovation, designs etc.


• Portables – fan heaters, convector heaters, portable panel heaters, LPG heaters, oil filled radiators etc.


• Market size, mix by type, trends, future prospects etc.


• Solid fuel stoves - market size, growth in sales, product trends, and impact of self build etc.


• Radiant fires – gas-fired and electric. Market size, trends etc.


• Major manufacturers – Market share, factors influencing market position, characteristics, turnover etc.


• Review of distribution by product group – key channels and developments.


• Future prospects in all product sectors.


SPACE HEATING NON-DOMESTIC SECTOR

• Overall market size, trends and forecasts. Legislative changes – Part L, ErP etc. Government initiatives – ECA, Green Deal, CRC, RHI etc. Forecasts through to 2019.


• Commercial boilers > 44kW - market size, future prospects etc. Product trends, features, shift to condensing, off-site constructed plant etc.


• Commercial radiators - market size, forecasts, product trends etc.


• Heat emitters - air curtains, fan convectors, fan coil units, perimeter/trench heaters, unit heaters, radiant panel heaters etc. Overall market size, trends, future prospects etc.


• Warm air heaters – indirect-fired warm air heaters, direct gas-fired warm air systems, portable electric warm air heaters etc. Overall market size, trends, future prospects etc.


• Radiant heaters – gas or oil-fired tube heaters, gas plaque and electric radiant heaters etc. Overall market size, trends, forecasts etc.


• Non-domestic heating controls – market size, trends and future prospects etc.


• Leading manufacturers – market shares, characteristics, turnover etc.


• Review of distribution by product group – key channels and developments.


HOUSING AND ECONOMIC FACTORS

• Influence of economic and demographic factors such as inflation rates, GDP, UK economy, population profile, household consumption, Sterling, unemployment levels etc.


• Influence of a number of key factors including the housing sector, both new build and RMI, both public and private, house moving and house building, also non-domestic construction trends, by sector and for both new build and RMI. Influence of self-build trends, also underfloor heating, park homes, leisure homes, conservatories etc.

The UK space heating market forms a key part of a total UK heating market, worth around £2 billion. Between 2010 and 2012, the UK space heating market was comparatively static - in line with the uncertain economic situation at this time. However, since 2013 the market for domestic and non-domestic space heating products has steadily increased, with demand picking up as the economy improves. The space heating market is estimated to have grown by around 4% in 2014, with a similar growth rate predicted for 2015.

Positive influences on this market include the growing concerns about energy efficiency and the environment, and both domestic and non-domestic space heating products are increasingly designed to deliver improved thermal performance, with a view to achieving lower running costs. Further revisions to Part L 2013 have contributed to a reduction in the overall heating load in the new build sector, with increased energy efficiency requirements. This has impacted on the type of domestic space heating products that are specified, with more efficient solutions in greater demand.

This increased emphasis on reducing energy consumption and carbon emissions is also having a significant impact on the type of commercial space heating systems specified. Also, considerable replacement opportunities remain in existing non-domestic buildings; there is still a large number of inefficient heating systems in use. The government has introduced a significant amount of environmental legislation in recent years placing a greater emphasis on carbon emissions and fuel efficiency.

Winter temperatures also have a significant influence on demand for domestic space heating products, particularly on portable products. Since 2011, winter temperatures have remained relatively mild, impacting on demand to some extent. However demand for wood burning stoves has seen a significant positive growth and have become a desirable addition to the home.

The future performance of the UK space and water heating market is likely to be influenced by overall trends in house building and construction, RMI activity, fuel prices, energy efficiency legislation, renewable technologies, levels of personal disposable income, and niche market drivers such as the self-build and conservatory markets. The current forecast is based on steady recovery for the wider economy and for consumer and business confidence levels. By 2019 it is estimated that the UK space heating market will have grown by 12% compared to the estimated market size in 2015.

Table Of Contents

Space Heating Market Report - UK 2015-2019 Analysis
1. INTRODUCTION 7
1.1 BACKGROUND 7
1.2 SOURCES OF INFORMATION 7
2. SUMMARY AND FUTURE PROSPECTS 9
2.1 SUMMARY 9
2.2 KEY TRENDS 10
2.3 FUTURE PROSPECTS 11
3. HOUSING AND ECONOMIC INFLUENCES 13
3.1 GDP 13
3.2 INFLATION and INTEREST RATES 14
3.3 UNEMPLOYMENT 15
3.4 HOUSEHOLD CONSUMPTION 16
3.5 STERLING 17
3.6 POPULATION PROFILE 17
3.7 CONSTRUCTION AND HOUSING 18
3.7.1 Non-domestic Construction 18
3.7.2 House Building Completions 20
3.7.3 Mix of Housebuilding Completions 21
3.7.4 House Moving Levels 22
3.7.5 House Prices 23
3.7.6 Self Build 23
3.7.7 Park Homes and Leisure Homes 24
3.7.8 Conservatories 24
3.8 CONCLUSIONS 25
4. SPACE HEATING - DOMESTIC 27
4.1 MARKET OVERVIEW 27
4.1.1 Definition 27
4.1.2 Market Size by Value 2010 - 2019 27
4.1.3 Market Background 28
4.1.4 Future Prospects 28
4.1.5 Household Penetration 29
4.1.6 Source of Fuel (Electricity, Gas, Solid Fuel) 30
4.2 KEY MARKET INFLUENCES 31
4.2.1 Domestic Central Heating Market 31
4.2.2 Underfloor Heating Market 32
4.2.3 Insulation Measures (Cavity Wall, Loft, Double Glazing) 33
4.2.4 Environmental Legislation (Housing Standards, ECO, Green Deal, Smart Meters, ErP) 33
4.3 PRODUCT TRENDS 35
4.3.1 Product Mix 35
4.3.2 Installed Electric Heating (Storage, Panel, Radiators, Towel Warmers, Tubular Heaters) 36
4.3.3 Fuel Effect Fires (Gas-Fired, Electric) 38
4.3.4 Portables (Fan Heaters, Portable Panel, Convectors, Radiant, Oil-Filled Radiators) 40
4.3.5 Radiant Fires (Gas-Fired, Electric) 43
4.3.6 Solid Fuel Stoves and Fires (Wood Burners, Multi-Fuel) 43
4.4 SUPPLIERS 44
4.4.1 Market Shares 44
4.4.2 Key Company Profiles 45
4.4.3 Other Suppliers 47
4.5 DISTRIBUTION 50
4.6 IMPORTS and EXPORTS 50
5. SPACE HEATING - NON-DOMESTIC 51
5.1 MARKET OVERVIEW 51
5.1.1 Definition 51
5.1.2 Market Size by Value 2010 - 2019 51
5.1.3 Market Background 52
5.1.4 Future Prospects 52
5.2 PRODUCT TRENDS 54
5.2.1 Product Mix (Commercial Heating Systems, Stand-alone Heaters, Heating Controls) 54
5.2.2 Commercial Heating Systems (Boilers, Radiators, Heat Emitters) 54
5.2.3 Stand-alone Heaters (Warm Air Heaters, Radiant Heaters) 60
5.2.4 Heating Controls 62
5.3 SUPPLIERS AND MARKET SHARES 63
5.3.1 Commercial Heating Systems (Boilers, Radiators, Heat Emitters) 63
5.3.2 Stand-alone Heaters (Warm Air Heaters, Radiant Heaters) 70
5.3.3 Heating Controls 72
5.4 DISTRIBUTION (COMMERCIAL HEATING SYSTEMS, STAND-ALONE HEATERS) 74

CHART 1
UK SPACE HEATING MARKET BY VALUE (£M MSP) 2010-2019 9
TABLE 2 GDP DATA - 2012-2014 - KEY CONSTITUENT ELEMENTS 13
CHART 3 INTEREST RATES AND INFLATION (CPI) FROM 2000-2019 15
CHART 4 PDI and SAVINGS RATIO AT CURRENT PRICES 2000-2019 16
TABLE 5 EXCHANGE RATE FLUCTUATIONS 2009-2015 - STERLING TO THE DOLLAR, AND THE EURO, SPOT RATES 17
TABLE 6 NON-DOMESTIC CONSTRUCTION OUTPUT FIGURES 2010-2019 (£ BILLION AT CURRENT PRICES) 18
CHART 7 CONSTRUCTION OUTPUT NEW WORK BY APPLICATION SECTOR 2010-2019 (£ BILLION AT CURRENT PRICES) 19
TABLE 8 HOUSE BUILDING COMPLETIONS 2009-2019 - GREAT BRITAIN (000'S DWELLINGS) 21
CHART 9 HOUSEBUILDING COMPLETIONS IN ENGLAND - % MIX BY TYPE OF DWELLING 2004-2014 22
TABLE 10 UK RESIDENTIAL PROPERTY TRANSACTIONS VALUED AT £40K OR ABOVE 2010-2014 23
TABLE 11 UK DOMESTIC CONSERVATORIES MARKET 2012-2016 (000S) 25
TABLE 12 UK DOMESTIC SPACE HEATING MARKET (£M MSP) 2010-2019 27
CHART 13 NUMBER OF HOUSEHOLDS WITH SPACE HEATING AS MAIN HEATING SYSTEM IN ENGLAND 2003 - 2012 30
CHART 14 MARKET MIX BY SOURCE OF FUEL (ELECTRICITY, GAS, SOLID FUEL) BY VOLUME 2014 30
CHART 15 NUMBER OF GB HOUSEHOLDS WITH AND WITHOUT CENTRAL HEATING 1970 - 2015 31
TABLE 16 UK UNDERFLOOR HEATING MARKET BY VALUE (£M MSP) 2012-2016 32
CHART 17 PERCENTAGE OF HOUSEHOLDS WITH INSULATION MEASURES IN ENGLAND - 1996, 2006 AND 2012 33
CHART 18 MARKET MIX BY PRODUCT TYPE (FUEL EFFECT FIRES, STOVES, INSTALLED ELECTRIC HEATING, RADIANT FIRES, PORTABLES) BY VALUE 2014 36
CHART 19 FUEL EFFECT FIRES MARKET MIX (GAS, ELECTRIC) BY VOLUME 2001 AND 2014 39
CHART 20 PORTABLES MARKET MIX BY PRODUCT TYPE (FAN HEATERS, PORTABLE PANEL, CONVECTOR, LPG, OTHER) BY VOLUME 2014 41
TABLE 21 DOMESTIC SPACE HEATING SUPPLIERS % MARKET SHARES BY VALUE 2014 45
CHART 22 MARKET DISTRIBUTION BY CHANNEL (RETAIL SECTOR, TRADE DISTRIBUTION, OTHER) BY VALUE 2014 50
TABLE 23 UK NON-DOMESTIC SPACE HEATING MARKET (£M MSP) 2010-2019 51
CHART 24 MARKET MIX BY PRODUCT TYPE (COMMERCIAL HEATING SYSTEMS, STAND-ALONE HEATERS, HEATING CONTROLS) 2014 54
TABLE 25 UK COMMERCIAL AND INDUSTRIAL BOILER MARKET (£M MSP) 2010-2019 55
TABLE 26 UK COMMERCIAL RADIATOR MARKET (£M MSP) 2010-2019 57
TABLE 27 UK COMMERCIAL HEAT EMITTER MARKET (£M MSP) 2010-2019 58
TABLE 28 UK STAND-ALONE HEATER MARKET (£M MSP) 2010-2019 60
TABLE 29 UK COMMERCIAL HEATING CONTROLS MARKET (£M MSP) 2010-2019 62
TABLE 30 COMMERCIAL AND INDUSTRIAL BOILER SUPPLIERS % MARKET SHARES BY VALUE 2014 64
TABLE 31 COMMERCIAL RADIATOR SUPPLIERS % MARKET SHARES BY VALUE 2014 67
TABLE 32 HEAT EMITTER SUPPLIERS % MARKET SHARES BY VALUE 2014 68
TABLE 33 WARM AIR HEATER SUPPLIERS % MARKET SHARES BY VALUE 2014 70
TABLE 34 RADIANT HEATER SUPPLIERS % MARKET SHARES BY VALUE 2014 72
CHART 35 MARKET DISTRIBUTION BY CHANNEL (DIRECT, DISTRIBUTOR) BY VALUE 2014 74
TABLE 36 MARKET DISTRIBUTION BY APPLICATION TYPE (INDUSTRIAL, COMMERCIAL, PUBLIC) BY VALUE 2014 75

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