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The Green Deal Market Report Update - March 2013 

  • March 2013
  • -
  • AMA Research
  • -
  • 107 pages

Summary

Table of Contents

AMA Research are pleased to announce publication of: ‘The Green Deal Market Report Update – March 2013’, which was first published in July 2012. The report was completed in March 2013 and provides current information about the Green Deal following the launch in January 2013. The ‘soft launch’ of the Green Deal took place in November 2012 and officially came into force on 28th January 2013. The scheme was launched several months later than planned due to a delay in setting up the IT systems required to manage the process.

This report updates our review of the scheme, key players, providers, processes and core product areas for energy improvements. This update also includes our market size estimates for 2012 and forecasts to 2016, for the majority of product sectors covered under the scheme:

Insulation – wall, roof, floor.
Heating – boilers, heating controls, underfloor heating etc.
Lighting – energy efficient systems, fittings and controls.
Glazing – energy efficient glazing and external doors.
Microgeneration – Biomass boilers, Solar PV and
Solar thermal, Ground and Air Source heat pumps.
The Green Deal Finance Company (TGDFC) launched their finance package at the end of January 2013. TGDFC offers funding to every accredited provider and will offer the same rate of finance to the widest possible range of consumers.Areas of particular interest include:

Impact of Green Deal scheme on key product markets and future prospects.
Overview of Green Deal – process, providers and key stages of the scheme.
Overview of the finance package available e.g. interest rates, cashback scheme etc, including the different schemes available in Scotland, England and Wales.
List of Green Deal providers (as at November 2012).
Opportunities for manufacturers and installers created by the Green Deal and barriers to uptake of the Green Deal.
Overview of key product sectors covered under the Green Deal including market sizes, market trends, product mix and key suppliers.
Key market influences including expenditure on home improvements, mix of housing stock, energy supplies and Government incentives and initiatives.

Key Companies included:
Anglian, Armacell, Baxi Heating, Cellecta, Celotex, EcoLEDLighting, Ecotherm Insulation UK, Energy Conservation Solutions, Enfis, Hodgson & Hodgson, Holophane Europe, Ideal Stelrad Group, Jablite, Kingspan Insulation, Knauf Insulation, Latium, MARL International, Mayplas, Osram, Panel Systems, Philips PowellLED, Promat UK, Recticel, Rockwool, Safestyle, Saint Gobain Isover (SGI), Springvale EPS, Superglass Insulation, Thermal Economics, Uponor, URSA UK, Vaillant UK, Vita Cellular Foams, Warmup, Wavin UK, Worcester Bosch Group, Xtratherm, Zeta Group, Zumtobel.

Key areas covered in the report include:-

OVERVIEW OF THE GREEN DEAL

Definition of The Green Deal and background information.
Key product sectors covered under the Green Deal – Insulation, Heating, Lighting, Glazing, Microgeneration.
Green Deal process, finance options and key parties involved in the value chain.
Details of each stage of the process, e.g. providers, assessors, installers and energy companies.
Barriers and opportunities for manufacturers and suppliers.
The Green Deal Finance Company (TGDFC) – list of members as at Nov.2012.
Brief overview of building regulations and their impact on the key product areas covered in the Green Deal.

INSULATION MARKET


Overview of insulation market trends, current market size & forecasts 2007-2016.
Product mix by type of insulation, loft insulation market, Insulated render market size.
Solid Wall Insulation market size – new build/retro, external/internal, Cavity/Solid Wall installations by area.
Key application areas under the Green Deal including wall, floor and roof insulation.
Supply structure and company profiles of key suppliers of insulation products – shares etc.

HEATING AND LIGHTING PRODUCTS

Overview of heating market and energy efficient lighting products including market size and forecasts 2007-2016.
Market size, trends and future prospects of boilers, heating controls, underfloor heating, domestic ventilation and air conditioning 2007-16.
Market size, trends and future prospects of energy efficicent lighting products including lamps, luminaires and lighting controls 2007-2016.
Other issues covered include legislation, energy supplies and key suppliers of heating and lighting products.

DOOR AND WINDOWS MARKET

Windows and external door market size and trends for the residential market 2007-2016.
Market size by volume and value for residential windows, entrance doors and patios.
Key suppliers of glazing and doors in the domestic sector.

MICROGENERATION MARKET

Overview of microgeneration – key issues, drivers, barriers to growth etc.
Market size for air and ground source heat pumps, biomass boilers - market trends, product mix, forecasts to 2020.
Market size of Solar thermal heating and Solar PV systems installations. Installations by country and region.In 2011, the Government introduced the Energy Act which included the provision for a new ‘Green Deal’ and a new Energy Company Obligation (ECO) to replace the existing Carbon Emissions Reduction Target (CERT) and the Community Energy Saving Programme (CESP), both of which will expire in 2012.

The ‘soft launch’ of the Green Deal took place in November 2012 and officially came into force on 28th January 2013. The scheme was launched several months later than planned due to a delay in setting up the IT systems required to manage the process. The Green Deal Finance Company (TGDFC) launched their finance package at the end of January 2013. TGDFC will offer funding to every accredited provider and will offer the same rate of finance to the widest possible range of consumers.

As is well-known, The Green Deal enables private companies/organisations to offer energy-efficiency improvements to householders and businesses at no upfront cost. The key areas for energy improvements are insulation, heating, glazing, lighting and microgeneration measures. The list of Green Deal qualifying improvements include 45 measures of which 15 are more specifically targeted at the non-domestic sector.

The high average age of dwelling stock has major implications for energy-efficiency in the UK, with very poor standards of insulation and heating efficiency in many older properties. For example, around 7 to 8 million properties with solid walls are not insulated. The installation of energy efficiency measures under the Green Deal is largely dependent on educating homeowners, creating awareness and gaining their confidence, particularly in the early months.

As the report highlights, these product sectors are major markets. Building insulation is worth well over £1 billion with cavity and loft insulation significant sectors.. The glazing industry is now a mature sector but still worth over £2 billion and continuing to benefit from improving performance standards for glass. Improvements in boiler efficiency and wider installation of radiator thermostats are also helping to drive market growth and should be major beneficiaries of the Green Deal.

Essentially, the Green Deal will be funded by private capital and implemented by private sector participants. The key parties involved are the Green Deal Providers, Assessors, and Installers, and the energy companies collecting the payments. Initial estimates from DECC are that approximately 150,000 solid wall insulation schemes will be taken up through the Green Deal, along with the installation of around 830,000 cavity wall insulation measures, and 365,000 loft insulation measures

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