Table of Contents
AMA Research have published the 8th edition of the report 'Floorcoverings Market Report – UK 2015-2019 Analysis'. The report provides an informed and up to date assessment of the market, and focuses on the three primary sectors of solid wood, engineered wood and laminates.
Key areas covered:
Brief overview of the total floorcoverings market - including carpet, vinyl, wood, ceramics and other floorcoverings.
Detailed assessment of the wood fooring market - UK market size, trends, factors influencing growth, future prospects.
Product mix - solid and engineered woods, laminates and flooring accessories etc.
Application mix - domestic and contract market trends, growth sectors, future prospects.
Key suppliers and distribution review - analysis of key suppliers with a review of market share and changes in the distribution mix.
Key areas of insight include:
Comparison of market performance between wood and other floorcoverings in 2010-2015 – historic trends over last decade.
Variable market performance in domestic and contract sectors.
Switch to higher specification products in middle and upper market sectors – share mix between solid, engineered wood, laminates.
Changing commitment of some suppliers to laminate sector.
Trends in total wood flooring market with forecasts by each product sector to 2019.
Some of the companies included:
Arnold Laver, Atkinson & Kirby, Balterio, Bauwerk Boen Group, Beach Bros, Beaulieu International Group (BIG), BHK Flooring, Birch Distribution, British Hardwoods, Carpetright, Carpets & Flooring, CF Anderson Timber Products, Egger UK, Finsa UK, Fired Earth, Flanagan Flooring Distributors, Floors-2-Go Group, Fludes, Hamberger, Harlow Bros, Havwoods, Headlam Group, Hoebeek UK, Hørning, Howarth Timber, IKEA, International Decorative Surfaces (IDS), Jordan Andrews, Junckers, Kährs, Kent Flooring Supplies, Kronospan Ltd, Lathams, Lionvest Trading, Natural Wood Floor Co, Panaget, Pennine Flooring Supplies, Pergo, Plasman, Rovers Flooring, STS Flooring, Tarkett Group, Ted Todd, The Natural Floor Company, Thorogood Timber, Timberpride, Timbmet Group, Topps Tiles, Tradewoods, Tuscanflooring, Unilin, United Carpets Group, Victorian Woodworks, Volunta Parket, Westco.
Key areas covered in the report include:
OVERVIEW OF FLOORCOVERINGS MARKET
Overview of UK floorcoverings market – market size from 2000-14 for all products, sales mix for carpets, vinyl, wood, ceramic tiles and others, key factors influencing trends, future prospects, etc.
Review of changing product mix – growth/declining sectors, shares by product in 2005-15.
REVIEW OF WOOD FLOORCOVERINGS MARKET
Comprehensive review of wood floorcoverings market – market size 2009-2019, key trends within sectors, product mix, comparison with other floorcoverings, future prospects to 2019.
Product sectors – solid wood, engineered wood and laminates – sector shares in 2014, recent changes in mix (comparisons with 2002/06/14, trend towards higher quality, forecasts by product from 2015-19.
Key characteristics of the market – pricing, availability, product awareness and target consumers, accessories, changing design trends etc.
Role of international trade - changes in import sources – trends from 2009-2014.
Domestic and contract end-use sectors for total wood floorcoverings market – share by value, share by DIY/new housing/professional installations, Key end-use sectors (share by Commercial, Retail, Leisure etc.), etc.
Outlook for the overall industry, prospects for wood in relation to other floorcoverings, short term prospects in 2015- 16, and longer term forecasts up to 2019, key factors influencing market recovery.
SUPPLY AND DISTRIBUTION STRUCTURE
Review of leading suppliers in the wood floorcoverings market, including manufacturers, importers, distributors and wholesalers.
Analysis of market share of leading suppliers in UK market - company information, market positioning, changes to supply structure, level/source of imports etc.
Structure of distribution channels for supply of wood flooring – domestic and contract supply.
Distribution shares for major channels – DIY Multiples, Floorcovering Multiples, independents, Online, Builders Merchants, Dept. / Variety Stores, Catalogue etc - review of major organisations within each channel, changes in distribution in recent years.
FUTURE PROSPECTS & KEY INFLUENCES
Key influences on the wood/laminate flooring market, factors affecting volume and value performance. Future prospects for the contract and domestic sectors.
Review of key external factors influencing market – economic prospects, housing and construction, stock of dwellings, interest rates & inflation, etc.
The UK’s wood flooring sector, which includes solid wood, engineered wood and laminates, currently accounts for an estimated 16% of the total £1.8bn flooring market. Market value has followed an upward trend since its low point in 2011, and demand for wood flooring has continued to improve into 2015, though the market is subject to strong competition from other smooth flooring products - particularly luxury vinyl. Over the last year, however, there have been signs that wood and laminate are once again regaining share of the overall floorcoverings market, with manufacturers investing heavily in new innovations and new ranges in order to gain share in an increasingly competitive market.
Laminate, the largest product category, continues to be a strong driver of growth in the overall wood floorcoverings market, and while both engineered and solid wood have become much more affordable, laminates’ excellent environmental credentials have made it an increasingly popular choice in the commercial/contract sector. Sales of laminate continued their upward trend in 2014 and on into 2015, benefiting from growth in the housing market and strengthening consumer confidence. The solid and engineered woods sector has been less volatile than laminate. As with laminate flooring, solid and engineered woods returned to growth in 2012 after four years of decline in 2008-11, which saw the value of the market fall by an estimated 14%.
The UK is a net importer of wood flooring, with imports, in value terms, rising quite significantly in 2014 as a result of robust recovery in both domestic and non-domestic construction activity and output. Variable import values year on year however, also reflect factors such as the volatility of global timber prices and currency fluctuations. The rationalisation of production facilities away from the UK to lower cost countries by larger global players is also a critical factor. China remains the dominant supplier of wood flooring imports to the UK, while Poland is the dominant European supplier-country, more than doubling its share of UK imports since 2010.
While domestic DIY installations of wood flooring are still below pre-recession levels there is a degree of pent-up demand in the market, and consumer confidence continues to improve as a result of low inflationary pressures and a strengthening economy. Current forecasts indicate annual growth of around 3-4% pa to 2017, with the annual rate of growth falling slightly in 2018-19. Despite reasonable growth, the market value is forecast to remain some 13% lower than its pre-recession peak in 2007.
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