1. Market Research
  2. > Tourism and Leisure
  3. > Leisure
  4. > Toy and Game Market Trends
  5. > Toys Market in Europe 2016-2020

Toys Market in Europe 2016-2020

  • December 2015
  • -
  • Infiniti Research Limited
  • -
  • 73 pages

Market outlook of toys in Europe

E-retailing has become an emerging trend for almost all types of retail services. The rise in online line sales of toys and games is one of the major factors driving the growth of the toys market in Europe. Technavio€™s market research analyst expects the toys market in Europe to grow at a CAGR over 3% between 2016 and 2020. The prices offered are often lower online because of a reduction in overhead costs. The European online retailing market grew by almost 18% in 2014 from 2013.

The eco-friendly toys made from materials such as wood, cardboard, and organic cotton is another fast-moving trend propelling the growth of the market. For instance, Oompa toys, the online retail toys store provide organic toys, high-quality toys, and wooden toys that are safe to play compared to the other toxic toys, which are also harmful to health. Green Toys is another company that makes toys from recyclable plastic milk bottles. They had a tie-up with Walmart to sell their toys, as it was the most preferred shopping venue for the customers.

Product segmentation and analysis of the toys market in Europe

Plush toys
Infant/pre-school toys
Activity toys
Dolls
Games and puzzles
Ride-on
Others (electronic toys, construction toys, raffles and musical toys)
Plush toys have gained significant popularity among children over the years. Hence, this segment dominated the global toys and games market as of 2015. Hugo, Disney, Garbaris, Munecas Rauber, Bedtime Originals, and Mary Meyer Corporation are some of the top vendors providing plush toys.

Segmentation and analysis by distribution channel of the toys market in Europe

Specialty stores
Hypermarket, supermarket, and discounters
Departmental stores
General stores
E-retailers
Specialty stores dominated the toys market in Europe in 2015. It includes independent retail stores that exclusively offer products in a single category. They sell branded toys and games and have traditionally been the principal shopping destination for parents.


Competitive landscape and key vendors

The toys market in Europe is marked by the presence of multiple large and small retailers/suppliers and large retail chains. Specialist retailers find it difficult to compete with retail giants that operate large stores such as hypermarkets and supermarkets because they enjoy economies of scale and offer products at lower prices than specialist retailers. Differentiation of products, price, low brand loyalty, low buyer switching costs, easy availability of products, and rapidly changing technology are some of the dominant factors that outlines the toys market in Europe.


The leading vendors in the market are -

Hasbro
Lego Group
Mattel
Giochi Preziosi
Playmobil
Simba-Dickie
Other prominent vendors in the market include Funtastic, JAKKS Pacific, Lansay France, LeapFrog Enterprises, Vivid Imaginations, Toy Quest, Playmates Toys, MGA Entertainment, Kids II, Bandai, Corgi Classics, Golden Bear Products, Green Owl Toys, Liberty games, and Scalextric.


Key questions answered in the report include

What will the market size and the growth rate be in 2020?
What are the key factors driving the toys market in Europe?
What are the key market trends impacting the growth of the toys market in Europe?
What are the challenges to market growth?
Who are the key vendors in the toys market in Europe?
What are the market opportunities and threats faced by the vendors in the toys market in Europe?
What are the key outcomes of the five forces analysis of the toys market in Europe?
Technavio also offers customization on reports based on specific client requirement.


Related reports:

Global-baby-electronic-toys-market-2015-2019
Educational Baby Toys Market in China 2015-2019

Table Of Contents

Toys Market in Europe 2016-2020
Table of Contents
PART 01: Executive summary
- Highlights
PART 02: Scope of the report
- Market overview
- Top-vendor offerings
PART 03: Market research methodology
- Research methodology
- Economic indicators
PART 04: Introduction
- Key market highlights
PART 05: Market landscape
- An overview of global toys and games market
- Market overview
- Market size and forecast
- Five forces analysis
PART 06: Market segmentation by distributional channel
- Toys market in Europe by distribution channel
PART 07: Market segmentation by product types
- Toys market in Europe by product types
- Plush toys market in Europe
- Infant/pre-school toys market in Europe
- Activity toys market in Europe
- Dolls market in Europe
- Games and puzzles market in Europe
- Ride-on toys market in Europe
- Other toys market in Europe
PART 08: Key leading countries
PART 09: Market drivers
PART 10: Impact of drivers
PART 11: Market challenges
PART 12: Impact of drivers and challenges
PART 13: Market trends
PART 14: Vendor landscape
- Other prominent vendors
PART 15: Key vendor analysis
- Hasbro
- The LEGO Group
- Mattel
- Giochi Preziosi
- Playmobil
- Simba-Dickie
PART 16: Appendix
- List of abbreviations
PART 17: Explore Technavio
?

List of Exhibits
Exhibit 01: Product offerings
Exhibit 02: An overview of global toys and games market 2015
Exhibit 03: An overview of toys market in Europe
Exhibit 04: Toys market in Europe 2015-2020 ($ billions)
Exhibit 05: Five forces analysis
Exhibit 06: Toys market in Europe by distribution channel 2015
Exhibit 07: Toys market in Europe by product types 2015
Exhibit 08: Toys market in Europe by product types 2020
Exhibit 09: Plush toys market in Europe 2015-2020 ($ billions)
Exhibit 10: Infant/pre-school toys market in Europe 2015-2020 ($ billions)
Exhibit 11: Activity toys market in Europe 2015-2020 ($ billions)
Exhibit 12: Dolls market in Europe 2015-2020 ($ billions)
Exhibit 13: Games and puzzles market in Europe 2015-2020 ($ billions)
Exhibit 14: Ride-on toys market in Europe 2015-2020 ($ billions)
Exhibit 15: Other toys market in Europe 2015-2020 ($ billions)
Exhibit 16: Key leading countries
Exhibit 17: Market drivers for toys market in Europe
Exhibit 18: Online retailing market share by countries (EU) in 2014 and 2015
Exhibit 19: Impact of drivers
Exhibit 20: Market challenges for toys market in Europe
Exhibit 21: Growth rate of number of children population % (0-14 years)
Exhibit 22: Impact of drivers and challenges
Exhibit 23: Market trends for toys market in Europe
Exhibit 24:
Key vendors in the toys market in Europe
Exhibit 25: Hasbro: Business segmentation by revenue 2014
Exhibit 26: Hasbro: Business segmentation by revenue 2013 and 2014 ($ millions)
Exhibit 27: Hasbro: Geographical segmentation by revenue 2014
Exhibit 28: Mattel: Business segmentation by revenue 2014
Exhibit 29: Mattel: Business segmentation by revenue 2013 and 2014 ($ millions)
Exhibit 30: Mattel: Geographical segmentation by revenue 2014
Exhibit 31: Giochi Preziosi: Product segmentation
Exhibit 32: Simba-Dickie: Brands

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Ahmad

+1 718 618 4302

Purchase Reports From Reputable Market Research Publishers
Electronic Toys Market Trends in China

Electronic Toys Market Trends in China

  • $ 3000
  • Industry report
  • September 2016
  • by Asia Market Information & Development Company

This study focuses on China’s Electronic Toys market trends. In the two past decades, the market has been growing at a fast pace. The dramatic expansions of the manufacturing capabilities and rising ...

Global and Chinese Educational Toy Industry, 2016 Market Research Report

Global and Chinese Educational Toy Industry, 2016 Market Research Report

  • $ 3000
  • Industry report
  • November 2016
  • by Prof Research

The ’Global and Chinese Educational Toy Industry, 2011-2021 Market Research Report’ is a professional and in-depth study on the current state of the global Educational Toy industry with a focus on ...

Global and Chinese Toy Industry, 2016 Market Research Report

Global and Chinese Toy Industry, 2016 Market Research Report

  • $ 3000
  • Industry report
  • November 2016
  • by Prof Research

The ’Global and Chinese Toy Industry, 2011-2021 Market Research Report’ is a professional and in-depth study on the current state of the global Toy industry with a focus on the Chinese market. The ...

Sex Toys Market In Apac 2016-2020

November 2016 $ 2500

Download Unlimited Documents from Trusted Public Sources

Toy Markets in the US

  • November 2016
    12 pages
  • Toy  

  • United States  

View report >

Toy Industry in China

  • November 2016
    4 pages
  • Toy  

    Augmented Reali...  

  • China  

View report >

Toy Demand in Russia

  • October 2016
    2 pages
  • Toy  

  • Russian Federat...  

    Europe  

    China  

View report >

Toy Industry In Europe

2 months ago

Toy Markets In Europe

3 months ago

Toy Industry In Europe

3 months ago

Toy Industry In Europe

3 months ago

Related Market Segments :

Toy

ref:plp2015

Reportlinker.com © Copyright 2016. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.