1. Market Research
  2. > Beverage Market Trends
  3. > Top Five Trends in Flavored Alcoholic Beverages ; Key insights driving innovation opportunities

Summary
Flavored alcoholic beverages have traditionally been saddled with perceptions of being frivolous, youth-oriented, and artificial. The category is, however, highly adaptable, and brands have seized opportunities to reposition and reformulate products to shake off category stereotypes. This report identifies the five trends that have the potential to galvanize flavored alcoholic beverages and allow them to compete with a range of categories and across more occasions.

Key Findings
- Given consumers' health-driven efforts to avoid or cut back on sugar consumption, it is significant that over one third (37%) of global drinkers consider alcohol to be high in sugar. As the health industry and media put alcohol brands under more scrutiny with regards to sugar content, producers will have to undertake more concerted efforts to address concerns and reformulate products accordingly.

- The inclination to drink at home rises steadily with age, making it all the more important for FAB producers to formulate and position authentically-made offerings in a way that is accessible to age groups outside of the traditionally favored legal drinking age (LDA)-24 year-old target.

Synopsis
- "Top Five Trends in Flavored Alcoholic Beverages" outlines the key innovation trends and consumer behaviors shaping the flavored alcoholic beverage (FAB) space. FABs compete across a range of alcoholic beverage categories, simultaneously creating innovation opportunities and positioning challenges.

- CONSUMER INSIGHT: Access information from our consumer surveys to evidence the key trends in FABs.

- DRIVERS: Understand the key insights and trends that are growing the market.

- INNOVATION: See the best examples of innovation, linked to clearly-identified trends.

Reasons To Buy
- Identify the most important trends driving flavored alcoholic beverage innovation, evidenced by consumer survey findings.

- Draw inspiration from on-trend examples around the world that effectively leverage each trend.

- Include proprietary data from Canadean's 2015 Q2 global consumer survey

Table Of Contents

Top Five Trends in Flavored Alcoholic Beverages ; Key insights driving innovation opportunities
Table of Contents
1.Introduction
2.Top Five Trends in Flavored Alcoholic Beverages
Pure refreshment
Authentically crafted
Sweet limits
Sensory (con)fusion
Packaging power
3. Conclusion
4. Appendix

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Ahmad

+1 718 618 4302

Purchase Reports From Reputable Market Research Publishers
Global Poultry Feed Premix Market

Global Poultry Feed Premix Market

  • $ 4250
  • Industry report
  • December 2016
  • by Mordor Intelligence LLP

The global poultry feed premix market is expected to cross $2 billion by 2020, growing at a CAGR of 3.4% during the forecast period. Poultry is the most widely consumed meat in the world. The industrial ...

South America Feed Premix Market

South America Feed Premix Market

  • $ 3850
  • Industry report
  • December 2016
  • by Mordor Intelligence LLP

South America is the potential market for feed premix manufacturers. The market was worth around $612.40 million in 2013 and is expected to grow at the CAGR of 2.8% during the forecast period.Brazil which ...

Europe Feed Premix Market

Europe Feed Premix Market

  • $ 3850
  • Industry report
  • December 2016
  • by Mordor Intelligence LLP

European feed premix market is expected cross $1.5 billion by 2020 with an estimated CAGR of 3.0%. Feed premix is a uniform mixture of one or more micro-ingredients such as vitamins, minerals, and amino ...

Asia-pacific Feed Premix Market

December 2016 $ 3850

Gcc Feed Premix Market

December 2016 $ 3850

Download Unlimited Documents from Trusted Public Sources

Liquor Markets

  • January 2017
    4 pages
  • Liquor  

    Alcoholic Drink  

View report >

Cider Markets in Australia

  • December 2016
    4 pages
  • Cider  

  • Australia  

View report >

The future of the Beverage Industry in the UK

  • December 2016
    25 pages
  • Beverage  

    Sugar  

    Soft Drink  

  • United Kingdom  

View report >

Related Market Segments :

Alcopop

ref:plp2015

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.