1. Market Research
  2. > Food
  3. > Dairy Products Market Trends
  4. > Failure Case Study: Danone Danio ; Failing to understand Spaniards% preferences about snacking and dairy consumption

Summary
The consumption of dairy products in Spain fell 1.9% in 2014, compared to figures from 2013, a trend also observed in the yogurt segment, where consumption decreased 2.3% compared to 2013 (Spanish Ministry of Agriculture, Food, and Environment). In addition, the market value of yogurt is expected to increase only 8% for the period 2015-19, quite low compared to the European average, which is forecast to grow 14% for the same time period. These figures confirm the financial crisis is still an important influencer on purchasing decisions, and the high importance that price has on new launches on the market. In this context, "providing value" is a must on new product launches, as consumers will be more attracted to those products that can offer an important benefit in return for the price paid - Something that needs to be clearly transmitted on commercial messages.

Key Findings
- Launched in 2014, Danone Danio was a new type of yogurt, designed to be more filling than similar products and to be used as a healthy snack to consume between meals.

- The product did not meet the needs of the target audience and it ignored Spaniard's food habits in relation to snacking and dairy consumption. In addition, the product failed to convince consumers about its benefits and values, making it difficult to justify its higher price compared to other dairy products on the shelf.

Synopsis
- "Failure Case Study: Danone Danio" - is part of Canadean Consumer's Successes and Failures research and explores the reasons for the failure of this product in Spain, considering that it was a success globally.

- WHAT? Understand the characteristics of Danone Danio yogurt.

- WHY? Discover how Danone Danio failed to connect with Spanish consumers.

- TAKE-OUT: Learn from this failure, seeking further opportunities in the dairy segment.

Reasons To Buy
- Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.

- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.

- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

- Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Table Of Contents

Failure Case Study: Danone Danio ; Failing to understand Spaniards% preferences about snacking and dairy consumption

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Veronica

+1 718 514 2762

Purchase Reports From Reputable Market Research Publishers
Yogurts Market - North America Industry Analysis, Size, Share, Growth, Trends, and Forecast 2016 - 2024

Yogurts Market - North America Industry Analysis, Size, Share, Growth, Trends, and Forecast 2016 - 2024

  • $ 5795
  • Industry report
  • December 2016
  • by Transparency Market Research

North America Yogurt Market: Overview Yogurt is a diary product. Yogurt is produced by fermentation of milk by bacterial treatment. The bacteria in the presence of lactose in milk, produces lactic acid. ...

Yogurt: Global Market Intelligence (2012-2021)

Yogurt: Global Market Intelligence (2012-2021)

  • $ 4675
  • Industry report
  • February 2017
  • by Sprout Intelligence

REPORT OBJECTIVES The report “Yogurt: Global Market Intelligence (2012-2021)” provides market intelligence on the different market segments, based on type, variant, sales channel, flavor, and geography. ...

Global Yogurt Market - Growth, Trends, and Forecasts (2016 - 2021)

Global Yogurt Market - Growth, Trends, and Forecasts (2016 - 2021)

  • $ 4250
  • Industry report
  • October 2016
  • by Mordor Intelligence LLP

Market Insights The global yogurt market is expected to grow at a CAGR of 6.5% during the period 2016-2021 to reach USD 115  billion. The increasing awareness of the health benefits of yogurt acts as ...

Benelux: Flavored Yogurt Market

November 2016 $ 1979

ref:plp2015

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.