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Media in Brazil

  • August 2016
  • -
  • MarketLine
  • -
  • 38 pages

Summary
Media in Brazil industry profile provides top-line qualitative and quantitative summary information including: market size (value 2011-15, and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Findings
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in Brazil

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in Brazil

Leading company profiles reveal details of key media market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Brazil media market with five year forecasts

Synopsis
Essential resource for top-line data and analysis covering the Brazil media market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Reasons To Buy
What was the size of the Brazil media market by value in 2015?

What will be the size of the Brazil media market in 2020?

What factors are affecting the strength of competition in the Brazil media market?

How has the market performed over the last five years?

What are the main segments that make up Brazil's media market?

Key Highlights
The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.

The Brazilian media industry had total revenues of $21.1bn in 2015, representing a compound annual growth rate (CAGR) of 9.9% between 2011 and 2015.

The broadcasting & cable TV segment was the industry's most lucrative in 2015, with total revenues of $14.4bn, equivalent to 68.2% of the industry's overall value.

There is a strong correlation between GDP and media industry, with any potential economic downturn causing companies to cut back on media spend.

Table Of Contents

Media in Brazil
Table of Contents
Executive Summary
Market value
Market value forecast
Category segmentation
Geography segmentation
Market rivalry
Market Overview
Market definition
Market analysis
Market Data
Market value
Market Segmentation
Category segmentation
Geography segmentation
Market Outlook
Market value forecast
Five Forces Analysis
Summary
Buyer power
Supplier power
New entrants
Threat of substitutes
Degree of rivalry
Leading Companies
Abril Educacao S.A.
Downtown Filmes
Havas SA
Rede Globo
Macroeconomic Indicators
Country data
Methodology
Industry associations
Related MarketLine research
Appendix
About MarketLine

List of Tables
Table 1: Brazil media industry value: $ billion, 2011-15
Table 2: Brazil media industry category segmentation: % share, by value, 2011-2015
Table 3: Brazil media industry category segmentation: $ billion, 2011-2015
Table 4: Brazil media industry geography segmentation: $ billion, 2015
Table 5: Brazil media industry value forecast: $ billion, 2015-20
Table 6: Abril Educacao S.A.: key facts
Table 7: Abril Educacao S.A.: key financials ($)
Table 8: Abril Educacao S.A.: key financials (BRL)
Table 9: Abril Educacao S.A.: key financial ratios
Table 10: Downtown Filmes: key facts
Table 11: Havas SA: key facts
Table 12: Havas SA: key financials ($)
Table 13: Havas SA: key financials (€)
Table 14: Havas SA: key financial ratios
Table 15: Rede Globo: key facts
Table 16: Brazil size of population (million), 2011-15
Table 17: Brazil gdp (constant 2005 prices, $ billion), 2011-15
Table 18: Brazil gdp (current prices, $ billion), 2011-15
Table 19: Brazil inflation, 2011-15
Table 20: Brazil consumer price index (absolute), 2011-15
Table 21: Brazil exchange rate, 2011-15

List of Figures
Figure 1: Brazil media industry value: $ billion, 2011-15
Figure 2: Brazil media industry category segmentation: $ billion, 2011-2015
Figure 3: Brazil media industry geography segmentation: % share, by value, 2015
Figure 4: Brazil media industry value forecast: $ billion, 2015-20
Figure 5: Forces driving competition in the media industry in Brazil, 2015
Figure 6: Drivers of buyer power in the media industry in Brazil, 2015
Figure 7: Drivers of supplier power in the media industry in Brazil, 2015
Figure 8: Factors influencing the likelihood of new entrants in the media industry in Brazil, 2015
Figure 9: Factors influencing the threat of substitutes in the media industry in Brazil, 2015
Figure 10: Drivers of degree of rivalry in the media industry in Brazil, 2015
Figure 11: Abril Educacao S.A.: revenues and profitability
Figure 12: Abril Educacao S.A.: assets and liabilities
Figure 13: Havas SA: revenues and profitability
Figure 14: Havas SA: assets and liabilities

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