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Media in Australia

  • August 2016
  • -
  • MarketLine
  • -
  • 38 pages

Summary
Media in Australia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2011-15, and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Findings
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in Australia

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in Australia

Leading company profiles reveal details of key media market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Australia media market with five year forecasts

Synopsis
Essential resource for top-line data and analysis covering the Australia media market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Reasons To Buy
What was the size of the Australia media market by value in 2015?

What will be the size of the Australia media market in 2020?

What factors are affecting the strength of competition in the Australia media market?

How has the market performed over the last five years?

What are the main segments that make up Australia's media market?

Key Highlights
The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.

The Australian media industry had total revenues of $12.4bn in 2015, representing a compound annual rate of change (CARC) of -0.4% between 2011 and 2015.



Australia like many other developed markets is experiencing the rise of digital media which is challenging the traditional media outlets, damaging their revenue streams.

Table Of Contents

Media in Australia
Table of Contents
Executive Summary
Market value
Market value forecast
Category segmentation
Geography segmentation
Market rivalry
Market Overview
Market definition
Market analysis
Market Data
Market value
Market Segmentation
Category segmentation
Geography segmentation
Market Outlook
Market value forecast
Five Forces Analysis
Summary
Buyer power
Supplier power
New entrants
Threat of substitutes
Degree of rivalry
Leading Companies
Australian Broadcasting Corporation
Omnicom Group, Inc.
Twenty-First Century Fox, Inc.
Macroeconomic Indicators
Country data
Methodology
Industry associations
Related MarketLine research
Appendix
About MarketLine

List of Tables
Table 1: Australia media industry value: $ billion, 2011-15
Table 2: Australia media industry category segmentation: % share, by value, 2011-2015
Table 3: Australia media industry category segmentation: $ billion, 2011-2015
Table 4: Australia media industry geography segmentation: $ billion, 2015
Table 5: Australia media industry value forecast: $ billion, 2015-20
Table 6: Australian Broadcasting Corporation: key facts
Table 7: Omnicom Group, Inc.: key facts
Table 8: Omnicom Group, Inc.: key financials ($)
Table 9: Omnicom Group, Inc.: key financial ratios
Table 10: Twenty-First Century Fox, Inc.: key facts
Table 11: Twenty-First Century Fox, Inc.: key financials ($)
Table 12: Twenty-First Century Fox, Inc.: key financial ratios
Table 13: Australia size of population (million), 2011-15
Table 14: Australia gdp (constant 2005 prices, $ billion), 2011-15
Table 15: Australia gdp (current prices, $ billion), 2011-15
Table 16: Australia inflation, 2011-15
Table 17: Australia consumer price index (absolute), 2011-15
Table 18: Australia exchange rate, 2011-15

List of Figures
Figure 1: Australia media industry value: $ billion, 2011-15
Figure 2: Australia media industry category segmentation: $ billion, 2011-2015
Figure 3: Australia media industry geography segmentation: % share, by value, 2015
Figure 4: Australia media industry value forecast: $ billion, 2015-20
Figure 5: Forces driving competition in the media industry in Australia, 2015
Figure 6: Drivers of buyer power in the media industry in Australia, 2015
Figure 7: Drivers of supplier power in the media industry in Australia, 2015
Figure 8: Factors influencing the likelihood of new entrants in the media industry in Australia, 2015
Figure 9: Factors influencing the threat of substitutes in the media industry in Australia, 2015
Figure 10: Drivers of degree of rivalry in the media industry in Australia, 2015
Figure 11: Omnicom Group, Inc.: revenues and profitability
Figure 12: Omnicom Group, Inc.: assets and liabilities
Figure 13: Twenty-First Century Fox, Inc.: revenues and profitability
Figure 14: Twenty-First Century Fox, Inc.: assets and liabilities

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