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Broadcasting & Cable TV in Turkey

  • July 2016
  • -
  • MarketLine
  • -
  • 25 pages

Summary
Broadcasting & Cable TV in Turkey industry profile provides top-line qualitative and quantitative summary information including: market size (value 2011-15, and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Turkey broadcasting & cable tv market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.



Synopsis
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the broadcasting & cable tv market in Turkey

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the broadcasting & cable tv market in Turkey

Leading company profiles reveal details of key broadcasting & cable tv market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Turkey broadcasting & cable tv market with five year forecasts

Macroeconomic indicators provide insight into general trends within the Turkey economy



Reasons To Buy
What was the size of the Turkey broadcasting & cable tv market by value in 2015?

What will be the size of the Turkey broadcasting & cable tv market in 2020?

What factors are affecting the strength of competition in the Turkey broadcasting & cable tv market?

How has the market performed over the last five years?

What are the main segments that make up Turkey's broadcasting & cable tv market?

Key Highlights
• The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming. The market is valued as the revenues generated by broadcasters through advertising, subscriptions, or public funds (either through TV licenses, general taxation, or donations). Any currency conversions included in this report have been calculated using 2015 annual average exchange rates.

• The Turkish broadcasting & cable TV market had total revenues of $2.2bn in 2015, representing a compound annual growth rate (CAGR) of 7.2% between 2011 and 2015.

• The Turkish market is experiencing a shift from television advertising to digital, but despite this television broadcasting has retained enough television revenue to continue to boost the market significantly. Cable TV is continuing to do well in the Turkish market, boosting the subscription segment.

• The performance of the market is forecast to decelerate, with an anticipated CAGR of 4.8% for the five-year period 2015 - 2020, which is expected to drive the market to a value of $2.8bn by the end of 2020.

Table Of Contents

Broadcasting and Cable TV in Turkey
Table of Contents
Executive Summary
Market value
Market value forecast
Category segmentation
Geography segmentation
Market rivalry
Market Overview
Market definition
Market analysis
Market Data
Market value
Market Segmentation
Category segmentation
Geography segmentation
Market Outlook
Market value forecast
Five Forces Analysis
Summary
Buyer power
Supplier power
New entrants
Threat of substitutes
Degree of rivalry
Leading Companies
Digiturk
Turkish Radio and Television Corporation
Macroeconomic Indicators
Country data
Methodology
Industry associations
Related MarketLine research
Appendix
About MarketLine

List of Tables
Table 1: Turkey broadcasting and cable tv market value: $ billion, 2011-15
Table 2: Turkey broadcasting and cable tv market category segmentation: $ billion, 2015
Table 3: Turkey broadcasting and cable tv market geography segmentation: $ billion, 2015
Table 4: Turkey broadcasting and cable tv market value forecast: $ billion, 2015-20
Table 5: Digiturk: key facts
Table 6: Turkish Radio and Television Corporation: key facts
Table 7: Turkey size of population (million), 2011-15
Table 8: Turkey gdp (constant 2005 prices, $ billion), 2011-15
Table 9: Turkey gdp (current prices, $ billion), 2011-15
Table 10: Turkey inflation, 2011-15
Table 11: Turkey consumer price index (absolute), 2011-15
Table 12: Turkey exchange rate, 2011-15

List of Figures
Figure 1: Turkey broadcasting and cable tv market value: $ billion, 2011-15
Figure 2: Turkey broadcasting and cable tv market category segmentation: % share, by value, 2015
Figure 3: Turkey broadcasting and cable tv market geography segmentation: % share, by value, 2015
Figure 4: Turkey broadcasting and cable tv market value forecast: $ billion, 2015-20
Figure 5: Forces driving competition in the broadcasting and cable tv market in Turkey, 2015
Figure 6: Drivers of buyer power in the broadcasting and cable tv market in Turkey, 2015
Figure 7: Drivers of supplier power in the broadcasting and cable tv market in Turkey, 2015
Figure 8: Factors influencing the likelihood of new entrants in the broadcasting and cable tv market in Turkey, 2015
Figure 9: Factors influencing the threat of substitutes in the broadcasting and cable tv market in Turkey, 2015
Figure 10: Drivers of degree of rivalry in the broadcasting and cable tv market in Turkey, 2015

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