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Media in Turkey

  • August 2016
  • -
  • MarketLine
  • -
  • 34 pages

Summary
Media in Turkey industry profile provides top-line qualitative and quantitative summary information including: market size (value 2011-15, and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Findings
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in Turkey

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in Turkey

Leading company profiles reveal details of key media market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Turkey media market with five year forecasts

Synopsis
Essential resource for top-line data and analysis covering the Turkey media market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Reasons To Buy
What was the size of the Turkey media market by value in 2015?

What will be the size of the Turkey media market in 2020?

What factors are affecting the strength of competition in the Turkey media market?

How has the market performed over the last five years?

What are the main segments that make up Turkey's media market?

Key Highlights
The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.

The Turkish media industry had total revenues of $6.7bn in 2015, representing a compound annual growth rate (CAGR) of 7.9% between 2011 and 2015.

The publishing segment was the industry's most lucrative in 2015, with total revenues of $2.8bn, equivalent to 41.6% of the industry's overall value.

The Turkish broadcasting and cable TV market is experiencing a shift from television advertising to digital, but despite this television broadcasting has retained enough television revenue to continue to boost the market significantly. Cable TV is continue

Table Of Contents

Media in Turkey
Table of Contents
Executive Summary
Market value
Market value forecast
Category segmentation
Geography segmentation
Market rivalry
Market Overview
Market definition
Market analysis
Market Data
Market value
Market Segmentation
Category segmentation
Geography segmentation
Market Outlook
Market value forecast
Five Forces Analysis
Summary
Buyer power
Supplier power
New entrants
Threat of substitutes
Degree of rivalry
Leading Companies
Digiturk
Hurriyet Gazetecilik ve Matbaacilik A.S.
Turkish Radio and Television Corporation
Macroeconomic Indicators
Country data
Methodology
Industry associations
Related MarketLine research
Appendix
About MarketLine

List of Tables
Table 1: Turkey media industry value: $ billion, 2011-15
Table 2: Turkey media industry category segmentation: % share, by value, 2011-2015
Table 3: Turkey media industry category segmentation: $ billion, 2011-2015
Table 4: Turkey media industry geography segmentation: $ billion, 2015
Table 5: Turkey media industry value forecast: $ billion, 2015-20
Table 6: Digiturk: key facts
Table 7: Hurriyet Gazetecilik ve Matbaacilik A.S.: key facts
Table 8: Hurriyet Gazetecilik ve Matbaacilik A.S.: key financials ($)
Table 9: Hurriyet Gazetecilik ve Matbaacilik A.S.: key financials (TL)
Table 10: Hurriyet Gazetecilik ve Matbaacilik A.S.: key financial ratios
Table 11: Turkish Radio and Television Corporation: key facts
Table 12: Turkey size of population (million), 2011-15
Table 13: Turkey gdp (constant 2005 prices, $ billion), 2011-15
Table 14: Turkey gdp (current prices, $ billion), 2011-15
Table 15: Turkey inflation, 2011-15
Table 16: Turkey consumer price index (absolute), 2011-15
Table 17: Turkey exchange rate, 2011-15

List of Figures
Figure 1: Turkey media industry value: $ billion, 2011-15
Figure 2: Turkey media industry category segmentation: $ billion, 2011-2015
Figure 3: Turkey media industry geography segmentation: % share, by value, 2015
Figure 4: Turkey media industry value forecast: $ billion, 2015-20
Figure 5: Forces driving competition in the media industry in Turkey, 2015
Figure 6: Drivers of buyer power in the media industry in Turkey, 2015
Figure 7: Drivers of supplier power in the media industry in Turkey, 2015
Figure 8: Factors influencing the likelihood of new entrants in the media industry in Turkey, 2015
Figure 9: Factors influencing the threat of substitutes in the media industry in Turkey, 2015
Figure 10: Drivers of degree of rivalry in the media industry in Turkey, 2015
Figure 11: Hurriyet Gazetecilik ve Matbaacilik A.S.: revenues and profitability
Figure 12: Hurriyet Gazetecilik ve Matbaacilik A.S.: assets and liabilities

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