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Media in North America

  • August 2016
  • -
  • MarketLine
  • -
  • 42 pages

Summary
Media in North America industry profile provides top-line qualitative and quantitative summary information including: market size (value 2011-15, and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Findings
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in North America

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in North America

Leading company profiles reveal details of key media market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the North America media market with five year forecasts

Synopsis
Essential resource for top-line data and analysis covering the North America media market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Reasons To Buy
What was the size of the North America media market by value in 2015?

What will be the size of the North America media market in 2020?

What factors are affecting the strength of competition in the North America media market?

How has the market performed over the last five years?

What are the main segments that make up North America's media market?

Key Highlights
The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.

The North American media industry had total revenues of $329.5bn in 2015, representing a compound annual growth rate (CAGR) of 1.2% between 2011 and 2015.

The broadcasting & cable TV segment was the industry's most lucrative in 2015, with total revenues of $188.7bn, equivalent to 57.3% of the industry's overall value.

Of the markets that make up North America broadcasting and cable TV, the US is considerably larger than the other two and has in recent years been producing even more growth too. The Mexican and Canadian markets have had some turbulent years, but are due

Table Of Contents

Media in North America
Table of Contents
Executive Summary
Market value
Market value forecast
Category segmentation
Geography segmentation
Market rivalry
Market Overview
Market definition
Market analysis
Market Data
Market value
Market Segmentation
Category segmentation
Geography segmentation
Market Outlook
Market value forecast
Five Forces Analysis
Summary
Buyer power
Supplier power
New entrants
Threat of substitutes
Degree of rivalry
Leading Companies
The Interpublic Group of Companies, Inc.
Universal Music Group
Viacom, Inc.
The Walt Disney Company
Methodology
Industry associations
Related MarketLine research
Appendix
About MarketLine

List of Tables
Table 1: North America media industry value: $ billion, 2011-15
Table 2: North America media industry category segmentation: % share, by value, 2011-2015
Table 3: North America media industry category segmentation: $ billion, 2011-2015
Table 4: North America media industry geography segmentation: $ billion, 2015
Table 5: North America media industry value forecast: $ billion, 2015-20
Table 6: The Interpublic Group of Companies, Inc.: key facts
Table 7: The Interpublic Group of Companies, Inc.: key financials ($)
Table 8: The Interpublic Group of Companies, Inc.: key financial ratios
Table 9: Universal Music Group: key facts
Table 10: Viacom, Inc.: key facts
Table 11: Viacom, Inc.: key financials ($)
Table 12: Viacom, Inc.: key financial ratios
Table 13: The Walt Disney Company: key facts
Table 14: The Walt Disney Company: key financials ($)
Table 15: The Walt Disney Company: key financial ratios

List of Figures
Figure 1: North America media industry value: $ billion, 2011-15
Figure 2: North America media industry category segmentation: $ billion, 2011-2015
Figure 3: North America media industry geography segmentation: % share, by value, 2015
Figure 4: North America media industry value forecast: $ billion, 2015-20
Figure 5: Forces driving competition in the media industry in North America, 2015
Figure 6: Drivers of buyer power in the media industry in North America, 2015
Figure 7: Drivers of supplier power in the media industry in North America, 2015
Figure 8: Factors influencing the likelihood of new entrants in the media industry in North America, 2015
Figure 9: Factors influencing the threat of substitutes in the media industry in North America, 2015
Figure 10: Drivers of degree of rivalry in the media industry in North America, 2015
Figure 11: The Interpublic Group of Companies, Inc.: revenues and profitability
Figure 12: The Interpublic Group of Companies, Inc.: assets and liabilities
Figure 13: Viacom, Inc.: revenues and profitability
Figure 14: Viacom, Inc.: assets and liabilities
Figure 15: The Walt Disney Company: revenues and profitability
Figure 16: The Walt Disney Company: assets and liabilities

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