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  5. > Functional Drinks in Turkey, MarketLine

Functional Drinks in Turkey, MarketLine

  • August 2015
  • -
  • MarketLine
  • -
  • 38 pages

Introduction

Functional Drinks in Turkey industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Highlights

*The functional drinks market consists of the retail sale of energy drinks, sport drinks and nutraceutical drinks. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2013 annual average exchange rates.

*The Turkish functional drinks market had total revenues of $404.8m in 2014, representing a CAGR of 14.4% between 2010 and 2014.

*Market consumption volume increased with a CAGR of 11.4% between 2010-2014, to reach a total of 93.6 million liters in 2014.

*In Turkey, energy drinks are marketed as high class luxury goods.

Features

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the functional drinks market in Turkey

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the functional drinks market in Turkey

Leading company profiles reveal details of key functional drinks market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Turkey functional drinks market with five year forecasts by both value and volume

Macroeconomic indicators provide insight into general trends within the Turkey economy

Key Questions Answered

What was the size of the Turkey functional drinks market by value in 2014?

What will be the size of the Turkey functional drinks market in 2019?

What factors are affecting the strength of competition in the Turkey functional drinks market?

How has the market performed over the last five years?

Who are the top competitiors in Turkey's functional drinks market?

Table Of Contents

Functional Drinks in Turkey, MarketLine
TABLE OF CONTENTS
Executive Summary 2
Market value 2
Market value forecast 2
Market volume 2
Market volume forecast 2
Category segmentation 2
Geography segmentation 2
Market share 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 8
Market value 8
Market volume 9
Market Segmentation 10
Category segmentation 10
Geography segmentation 11
Market share 12
Market distribution 13
Market Outlook 14
Market value forecast 14
Market volume forecast 15
Five Forces Analysis 16
Summary 16
Buyer power 17
Supplier power 18
New entrants 19
Threat of substitutes 20
Degree of rivalry 21
Leading Companies 22
The Coca-Cola Company 22
Monster Beverage Corporation 25
PepsiCo, Inc. 28
Red Bull GmbH 32
Macroeconomic Indicators 33
Country Data 33
Methodology 35
Industry associations 36
Related MarketLine research 36
Appendix 37
About MarketLine 37


LIST OF TABLES
Table 1: Turkey functional drinks market value: $ million, 2010-14 8
Table 2: Turkey functional drinks market volume: million liters, 2010-14 9
Table 3: Turkey functional drinks market category segmentation: $ million, 2014 10
Table 4: Turkey functional drinks market geography segmentation: $ million, 2014 11
Table 5: Turkey functional drinks market share: % share, by volume, 2014 12
Table 6: Turkey functional drinks market distribution: % share, by volume, 2014 13
Table 7: Turkey functional drinks market value forecast: $ million, 2014-19 14
Table 8: Turkey functional drinks market volume forecast: million liters, 2014-19 15
Table 9: The Coca-Cola Company: key facts 22
Table 10: The Coca-Cola Company: key financials ($) 23
Table 11: The Coca-Cola Company: key financial ratios 23
Table 12: Monster Beverage Corporation: key facts 25
Table 13: Monster Beverage Corporation: key financials ($) 25
Table 14: Monster Beverage Corporation: key financial ratios 26
Table 15: PepsiCo, Inc.: key facts 28
Table 16: PepsiCo, Inc.: key financials ($) 30
Table 17: PepsiCo, Inc.: key financial ratios 30
Table 18: Red Bull GmbH: key facts 32
Table 19: Turkey size of population (million), 2010-14 33
Table 20: Turkey gdp (constant 2005 prices, $ billion), 2010-14 33
Table 21: Turkey gdp (current prices, $ billion), 2010-14 33
Table 22: Turkey inflation, 2010-14 34
Table 23: Turkey consumer price index (absolute), 2010-14 34
Table 24: Turkey exchange rate, 2010-14 34


LIST OF FIGURES
Figure 1: Turkey functional drinks market value: $ million, 2010-14 8
Figure 2: Turkey functional drinks market volume: million liters, 2010-14 9
Figure 3: Turkey functional drinks market category segmentation: % share, by value, 2014 10
Figure 4: Turkey functional drinks market geography segmentation: % share, by value, 2014 11
Figure 5: Turkey functional drinks market share: % share, by volume, 2014 12
Figure 6: Turkey functional drinks market distribution: % share, by volume, 2014 13
Figure 7: Turkey functional drinks market value forecast: $ million, 2014-19 14
Figure 8: Turkey functional drinks market volume forecast: million liters, 2014-19 15
Figure 9: Forces driving competition in the functional drinks market in Turkey, 2014 16




















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