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Personal Products in Turkey

  • August 2015
  • -
  • MarketLine
  • -
  • 38 pages

Introduction

Personal Products in Turkey industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Highlights

*The personal products market consists of retail sales of skincare, haircare, personal hygiene products, make-up, fragrances, oral hygiene and other products. Other products include, baby personal care, male toiletries, and feminine care. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2014 annual average exchange rates.

*The Turkish personal products market had total revenues of $6.1bnm in 2014, representing a compound annual growth rate (CAGR) of 7.9% between 2010 and 2014.

*The personal hygiene segment was the market's most lucrative in 2014, with total revenues of $748.2m, equivalent to 12.3% of the market's overall value.

*A young and urbanized population drove growth in this sector. As the Turkish economy transitions towards more service based with professional roles, consumers become more conscious and will buy personal products to maintain appearances.

Features

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the personal products market in Turkey

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the personal products market in Turkey

Leading company profiles reveal details of key personal products market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Turkey personal products market with five year forecasts

Macroeconomic indicators provide insight into general trends within the Turkey economy

Key Questions Answered

What was the size of the Turkey personal products market by value in 2014?

What will be the size of the Turkey personal products market in 2019?

What factors are affecting the strength of competition in the Turkey personal products market?

How has the market performed over the last five years?

Who are the top competitiors in Turkey's personal products market?

Table Of Contents

Personal Products in Turkey
TABLE OF CONTENTS
Executive Summary 2
Market value 2
Market value forecast 2
Category segmentation 2
Geography segmentation 2
Market share 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 8
Market value 8
Market Segmentation 9
Category segmentation 9
Geography segmentation 10
Market share 11
Market distribution 12
Market Outlook 13
Market value forecast 13
Five Forces Analysis 14
Summary 14
Buyer power 15
Supplier power 16
New entrants 17
Threat of substitutes 18
Degree of rivalry 19
Leading Companies 20
Kimberly-Clark Corporation 20
Novartis AG 23
The Procter and Gamble Company 27
Unilever 30
Macroeconomic Indicators 33
Country Data 33
Methodology 35
Industry associations 36
Related MarketLine research 36
Appendix 37
About MarketLine 37


LIST OF TABLES
Table 1: Turkey personal products market value: $ million, 2010-14 8
Table 2: Turkey personal products market category segmentation: $ million, 2014 9
Table 3: Turkey personal products market geography segmentation: $ million, 2014 10
Table 4: Turkey personal products market share: % share, by value, 2014 11
Table 5: Turkey personal products market distribution: % share, by value, 2014 12
Table 6: Turkey personal products market value forecast: $ million, 2014-19 13
Table 7: Kimberly-Clark Corporation: key facts 20
Table 8: Kimberly-Clark Corporation: key financials ($) 21
Table 9: Kimberly-Clark Corporation: key financial ratios 21
Table 10: Novartis AG: key facts 23
Table 11: Novartis AG: key financials ($) 24
Table 12: Novartis AG: key financial ratios 25
Table 13: The Procter and Gamble Company: key facts 27
Table 14: The Procter and Gamble Company: key financials ($) 28
Table 15: The Procter and Gamble Company: key financial ratios 28
Table 16: Unilever: key facts 30
Table 17: Unilever: key financials ($) 31
Table 18: Unilever: key financials (€) 31
Table 19: Unilever: key financial ratios 31
Table 20: Turkey size of population (million), 2010-14 33
Table 21: Turkey gdp (constant 2005 prices, $ billion), 2010-14 33
Table 22: Turkey gdp (current prices, $ billion), 2010-14 33
Table 23: Turkey inflation, 2010-14 34
Table 24: Turkey consumer price index (absolute), 2010-14 34
Table 25: Turkey exchange rate, 2010-14 34


LIST OF FIGURES
Figure 1: Turkey personal products market value: $ million, 2010-14 8
Figure 2: Turkey personal products market category segmentation: % share, by value, 2014 9
Figure 3: Turkey personal products market geography segmentation: % share, by value, 2014 10
Figure 4: Turkey personal products market share: % share, by value, 2014 11
Figure 5: Turkey personal products market distribution: % share, by value, 2014 12
Figure 6: Turkey personal products market value forecast: $ million, 2014-19 13
Figure 7: Forces driving competition in the personal products market in Turkey, 2014 14
Figure 8: Drivers of buyer power in the personal products market in Turkey, 2014 15
Figure 9: Drivers of supplier power in the personal products market in Turkey, 2014 16
Figure 10: Factors influencing the likelihood of new entrants in the personal products market in Turkey, 2014 17
Figure 11: Factors influencing the threat of substitutes in the personal products market in Turkey, 2014 18
Figure 12: Drivers of degree of rivalry in the personal products market in Turkey, 2014 19




















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