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  5. > Hot Drinks in Turkey

Hot Drinks in Turkey

  • July 2015
  • -
  • MarketLine
  • -
  • 36 pages

Introduction

Hot Drinks in Turkey industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Highlights

*The hot drinks market consists of the retail sales of coffee, tea and other hot drinks (including chocolate-based hot drinks, malt-based hot drinks and other).

*The Turkish hot drinks market had total revenues of $1,140.4m in 2014, representing a compound annual growth rate (CAGR) of 4% between 2010 and 2014.

*Market consumption volume increased with a CAGR of 3.2% between 2010-2014, to reach a total of 311.2 million kg in 2014.

*Turkey currently has the highest per capita tea consumption in the world.

Features

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the hot drinks market in Turkey

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the hot drinks market in Turkey

Leading company profiles reveal details of key hot drinks market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Turkey hot drinks market with five year forecasts by both value and volume

Macroeconomic indicators provide insight into general trends within the Turkey economy

Key Questions Answered

What was the size of the Turkey hot drinks market by value in 2014?

What will be the size of the Turkey hot drinks market in 2019?

What factors are affecting the strength of competition in the Turkey hot drinks market?

How has the market performed over the last five years?

Who are the top competitiors in Turkey's hot drinks market?

Table Of Contents

Hot Drinks in Turkey
TABLE OF CONTENTS
Executive Summary 2
Market value 2
Market value forecast 2
Market volume 2
Market volume forecast 2
Category segmentation 2
Geography segmentation 2
Market share 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 8
Market value 8
Market volume 9
Market Segmentation 10
Category segmentation 10
Geography segmentation 11
Market share 12
Market distribution 13
Market Outlook 14
Market value forecast 14
Market volume forecast 15
Five Forces Analysis 16
Summary 16
Buyer power 17
Supplier power 18
New entrants 20
Threat of substitutes 21
Degree of rivalry 22
Leading Companies 23
Caykur 23
The Coca-Cola Company 24
Dogus Cay A.S. 27
Unilever 28
Macroeconomic Indicators 31
Country Data 31
Methodology 33
Industry associations 34
Related MarketLine research 34
Appendix 35
About MarketLine 35


LIST OF TABLES
Table 1: Turkey hot drinks market value: $ million, 2010-14 8
Table 2: Turkey hot drinks market volume: million kilograms, 2010-14 9
Table 3: Turkey hot drinks market category segmentation: $ million, 2014 10
Table 4: Turkey hot drinks market geography segmentation: $ million, 2014 11
Table 5: Turkey hot drinks market share: % share, by volume, 2014 12
Table 6: Turkey hot drinks market distribution: % share, by volume, 2014 13
Table 7: Turkey hot drinks market value forecast: $ million, 2014-19 14
Table 8: Turkey hot drinks market volume forecast: million kilograms, 2014-19 15
Table 9: Caykur: key facts 23
Table 10: The Coca-Cola Company: key facts 24
Table 11: The Coca-Cola Company: key financials ($) 25
Table 12: The Coca-Cola Company: key financial ratios 25
Table 13: Dogus Cay A.S.: key facts 27
Table 14: Unilever: key facts 28
Table 15: Unilever: key financials ($) 29
Table 16: Unilever: key financials (€) 29
Table 17: Unilever: key financial ratios 29
Table 18: Turkey size of population (million), 2010-14 31
Table 19: Turkey gdp (constant 2005 prices, $ billion), 2010-14 31
Table 20: Turkey gdp (current prices, $ billion), 2010-14 31
Table 21: Turkey inflation, 2010-14 32
Table 22: Turkey consumer price index (absolute), 2010-14 32
Table 23: Turkey exchange rate, 2010-14 32


LIST OF FIGURES
Figure 1: Turkey hot drinks market value: $ million, 2010-14 8
Figure 2: Turkey hot drinks market volume: million kilograms, 2010-14 9
Figure 3: Turkey hot drinks market category segmentation: % share, by value, 2014 10
Figure 4: Turkey hot drinks market geography segmentation: % share, by value, 2014 11
Figure 5: Turkey hot drinks market share: % share, by volume, 2014 12
Figure 6: Turkey hot drinks market distribution: % share, by volume, 2014 13
Figure 7: Turkey hot drinks market value forecast: $ million, 2014-19 14
Figure 8: Turkey hot drinks market volume forecast: million kilograms, 2014-19 15
Figure 9: Forces driving competition in the hot drinks market in Turkey, 2014 16
Figure 10: Drivers of buyer power in the hot drinks market in Turkey, 2014 17




















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