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  3. > Home Goods
  4. > DIY and Garden Equipment Market Trends
  5. > Gardening & Outdoor Living in Italy

Gardening & Outdoor Living in Italy

  • June 2015
  • -
  • MarketLine
  • -
  • 28 pages

Introduction

Gardening & Outdoor Living in Italy industry profile provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Italy gardening & outdoor living market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The gardening & outdoor living market is made up of garden buildings, garden tools, garden utensils, outdoor living accessories and equipment, and plants, shrubs, and growing media.

*The Italian gardening and outdoor living market had total revenues of $6,207.7m in 2014, representing a compound annual growth rate (CAGR) of 1.5% between 2010 and 2014.

*The plants, shrubs and growing media segment was the market's most lucrative in 2014, with total revenues of $3,174.3m, equivalent to 51.1% of the market's overall value.

*The performance of the market is forecast to accelerate, with an anticipated CAGR of 2.1% for the five-year period 2014 - 2019, which is expected to drive the market to a value of $6,899.8m by the end of 2019.

Features

Save time carrying out entry-level research by identifying the size, growth, and leading players in the gardening & outdoor living market in Italy

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the gardening & outdoor living market in Italy

Leading company profiles reveal details of key gardening & outdoor living market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Italy gardening & outdoor living market with five year forecasts

Macroeconomic indicators provide insight into general trends within the Italy economy

Key Questions Answered

What was the size of the Italy gardening & outdoor living market by value in 2014?

What will be the size of the Italy gardening & outdoor living market in 2019?

What factors are affecting the strength of competition in the Italy gardening & outdoor living market?

How has the market performed over the last five years?

Table Of Contents

Gardening and Outdoor Living in Italy
TABLE OF CONTENTS
Executive Summary 2
Market value 2
Market value forecast 2
Category segmentation 2
Geography segmentation 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 8
Market value 8
Market Segmentation 9
Category segmentation 9
Geography segmentation 10
Market Outlook 11
Market value forecast 11
Five Forces Analysis 12
Summary 12
Buyer power 13
Supplier power 14
New entrants 15
Threat of substitutes 16
Degree of rivalry 17
Leading Companies 18
Bricofer Italia S.p.A. 18
Husqvarna AB 19
Leroy Merlin S.A. 22
Macroeconomic Indicators 23
Country Data 23
Methodology 25
Industry associations 26
Related MarketLine research 26
Appendix 27
About MarketLine 27



LIST OF TABLES
Table 1: Italy gardening and outdoor living market value: $ million, 2010-14 8
Table 2: Italy gardening and outdoor living market category segmentation: $ million, 2014 9
Table 3: Italy gardening and outdoor living market geography segmentation: $ million, 2014 10
Table 4: Italy gardening and outdoor living market value forecast: $ million, 2014-19 11
Table 5: Bricofer Italia S.p.A.: key facts 18
Table 6: Husqvarna AB: key facts 19
Table 7: Husqvarna AB: key financials ($) 20
Table 8: Husqvarna AB: key financials (SEK) 20
Table 9: Husqvarna AB: key financial ratios 20
Table 10: Leroy Merlin S.A.: key facts 22
Table 11: Italy size of population (million), 2010-14 23
Table 12: Italy gdp (constant 2005 prices, $ billion), 2010-14 23
Table 13: Italy gdp (current prices, $ billion), 2010-14 23
Table 14: Italy inflation, 2010-14 24
Table 15: Italy consumer price index (absolute), 2010-14 24
Table 16: Italy exchange rate, 2010-14 24



LIST OF FIGURES
Figure 1: Italy gardening and outdoor living market value: $ million, 2010-14 8
Figure 2: Italy gardening and outdoor living market category segmentation: % share, by value, 2014 9
Figure 3: Italy gardening and outdoor living market geography segmentation: % share, by value, 2014 10
Figure 4: Italy gardening and outdoor living market value forecast: $ million, 2014-19 11
Figure 5: Forces driving competition in the gardening and outdoor living market in Italy, 2014 12
Figure 6: Drivers of buyer power in the gardening and outdoor living market in Italy, 2014 13
Figure 7: Drivers of supplier power in the gardening and outdoor living market in Italy, 2014 14
Figure 8: Factors influencing the likelihood of new entrants in the gardening and outdoor living market in Italy, 2014 15
Figure 9: Factors influencing the threat of substitutes in the gardening and outdoor living market in Italy, 2014 16
Figure 10: Drivers of degree of rivalry in the gardening and outdoor living market in Italy, 2014 17
Figure 11: Husqvarna AB: revenues and profitability 21
Figure 12: Husqvarna AB: assets and liabilities 21

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