1. Market Research
  2. > Consumer Electronics
  3. > Portable Devices
  4. > Mobile Phone Market Trends
  5. > Mobile Phones in Italy, MarketLine

Mobile Phones in Italy, MarketLine

  • June 2015
  • -
  • MarketLine
  • -
  • 34 pages

Introduction

Mobile Phones in Italy industry profile provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Italy mobile phones market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The mobile phone market consists of all cell phones used for mobile telephony. The market is split into two segments: feature phones and smartphones. Smartphones are defined as advanced cell phones that serve as computing devices in addition to being mobile handsets and that run on an advanced mobile operating system. Key examples of smartphones include the Apple iPhone range (which run on the iOS operating system), Samsung Galaxy S6 (which runs on the Android operating system) and Blackberry and Windows Phone handsets. Feature phones are defined as cell phones that are not considered to be smartphones. Feature phones may still offer some features that smartphones do, such as the ability to browse the Internet, listen to music or take pictures, but have significantly less computational power than smartphones. Key examples of feature phones include the Nokia 215 and the LG Rumor Touch. The market does not include other types of handset, such as cordless phones in which a short-range radio link is used to communicate between the handset and a fixed-line base station, or those used for specialized applications such as two-way radio, etc. Market volumes for a given year are defined as the number of shipments to end-users, including both new uptake and renewal purchases and market values have been calculated using average selling prices before the impact of carrier subsidies. The units in the report represent number of phones delivered to users each year, not the total number of phones in existence. All currency conversions are carried out at constant average annual 2014 exchange rates.

*The Italian mobile phones market had total revenues of $7.2bn in 2014, representing a compound annual growth rate (CAGR) of 22.1% between 2010 and 2014.

*The market volume increased with a CAGR of 6.6% between 2010 and 2014, to reach a total of 20.8 million handsets in 2014.

*The performance of the market is forecast to decline, with an anticipated compound annual rate of change (CARC) of -0.1% for the five-year period 2014 - 2019, which is expected to drive the market to a value of $7.1bn by the end of 2019.

Features

Save time carrying out entry-level research by identifying the size, growth, and leading players in the mobile phones market in Italy

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the mobile phones market in Italy

Leading company profiles reveal details of key mobile phones market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Italy mobile phones market with five year forecasts

Macroeconomic indicators provide insight into general trends within the Italy economy

Key Questions Answered

What was the size of the Italy mobile phones market by value in 2014?

What will be the size of the Italy mobile phones market in 2019?

What factors are affecting the strength of competition in the Italy mobile phones market?

How has the market performed over the last five years?

Table Of Contents

Mobile Phones in Italy, MarketLine
TABLE OF CONTENTS
Executive Summary 2
Market value 2
Market value forecast 2
Market volume 2
Market volume forecast 2
Category segmentation 2
Geography segmentation 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 9
Market value 9
Market volume 10
Market Segmentation 11
Category segmentation 11
Geography segmentation 12
Market Outlook 13
Market value forecast 13
Market volume forecast 14
Five Forces Analysis 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 19
Threat of substitutes 21
Degree of rivalry 22
Leading Companies 24
Apple Inc. 24
LG Electronics, Inc. 29
Microsoft Corporation 32
Samsung Electronics Co., Ltd. 35
Macroeconomic Indicators 38
Country Data 38
Methodology 40
Industry associations 41
Related MarketLine research 41
Appendix 42
About MarketLine 42



LIST OF TABLES
Table 1: Italy mobile phones market value: $ billion, 2010-14 9
Table 2: Italy mobile phones market volume: million handsets, 2010-14 10
Table 3: Italy mobile phones market category segmentation: million handsets, 2014 11
Table 4: Italy mobile phones market geography segmentation: $ billion, 2014 12
Table 5: Italy mobile phones market value forecast: $ billion, 2014-19 13
Table 6: Italy mobile phones market volume forecast: million handsets, 2014-19 14
Table 7: Apple Inc.: key facts 24
Table 8: Apple Inc.: key financials ($) 27
Table 9: Apple Inc.: key financial ratios 27
Table 10: LG Electronics, Inc.: key facts 29
Table 11: LG Electronics, Inc.: key financials ($) 30
Table 12: LG Electronics, Inc.: key financials (KRW) 30
Table 13: LG Electronics, Inc.: key financial ratios 30
Table 14: Microsoft Corporation: key facts 32
Table 15: Microsoft Corporation: key financials ($) 33
Table 16: Microsoft Corporation: key financial ratios 33
Table 17: Samsung Electronics Co., Ltd.: key facts 35
Table 18: Samsung Electronics Co., Ltd.: key financials ($) 36
Table 19: Samsung Electronics Co., Ltd.: key financials (KRW) 36
Table 20: Samsung Electronics Co., Ltd.: key financial ratios 36
Table 21: Italy size of population (million), 2010-14 38
Table 22: Italy gdp (constant 2005 prices, $ billion), 2010-14 38
Table 23: Italy gdp (current prices, $ billion), 2010-14 38
Table 24: Italy inflation, 2010-14 39
Table 25: Italy consumer price index (absolute), 2010-14 39
Table 26: Italy exchange rate, 2010-14 39



LIST OF FIGURES
Figure 1: Italy mobile phones market value: $ billion, 2010-14 9
Figure 2: Italy mobile phones market volume: million handsets, 2010-14 10
Figure 3: Italy mobile phones market category segmentation: % share, by volume, 2014 11
Figure 4: Italy mobile phones market geography segmentation: % share, by value, 2014 12
Figure 5: Italy mobile phones market value forecast: $ billion, 2014-19 13
Figure 6: Italy mobile phones market volume forecast: million handsets, 2014-19 14
Figure 7: Forces driving competition in the mobile phones market in Italy, 2014 15
Figure 8: Drivers of buyer power in the mobile phones market in Italy, 2014 16
Figure 9: Drivers of supplier power in the mobile phones market in Italy, 2014 17
Figure 10: Factors influencing the likelihood of new entrants in the mobile phones market in Italy, 2014 19
Figure 11: Factors influencing the threat of substitutes in the mobile phones market in Italy, 2014 21
Figure 12: Drivers of degree of rivalry in the mobile phones market in Italy, 2014 22
Figure 13: Apple Inc.: revenues and profitability 27
Figure 14: Apple Inc.: assets and liabilities 28
Figure 15: LG Electronics, Inc.: revenues and profitability 31
Figure 16: LG Electronics, Inc.: assets and liabilities 31
Figure 17: Microsoft Corporation: revenues and profitability 34
Figure 18: Microsoft Corporation: assets and liabilities 34
Figure 19: Samsung Electronics Co., Ltd.: revenues and profitability 37
Figure 20: Samsung Electronics Co., Ltd.: assets and liabilities 37

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Ahmad

+1 718 618 4302

Purchase Reports From Reputable Market Research Publishers
Central and Eastern Europe Mobile Phone 2016-2020 Forecast

Central and Eastern Europe Mobile Phone 2016-2020 Forecast

  • $ 6000
  • Industry report
  • September 2016
  • by IDC

In this study, we provide a market forecast and analysis of the handset market in the CEE region. This encompasses data on shipments of mobile phones, analysis of the market outlook by product category ...

Worldwide Mobile Phone Forecast Update, 2016-2020: September 2016

Worldwide Mobile Phone Forecast Update, 2016-2020: September 2016

  • $ 4500
  • Industry report
  • September 2016
  • by IDC

This IDC study presents the five-year forecast for mobile phone shipments worldwide by device vendors. The worldwide mobile phone market will reach a total of 1.95 billion unit shipments in 2016, down ...

Global Mobile Phone Accessories Industry

Global Mobile Phone Accessories Industry

  • $ 4500
  • Industry report
  • August 2016
  • by Global Industry Analysts

This report analyzes the worldwide markets for Mobile Phone Accessories in US$ Million. The Global and the US markets are further analysed in terms of value sales (US$) by the following Segments: Chargers, ...


ref:plp2015

Reportlinker.com © Copyright 2016. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.