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Mobile Phones in Italy, MarketLine

  • June 2015
  • -
  • MarketLine
  • -
  • 34 pages

Summary

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Introduction

Mobile Phones in Italy industry profile provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Italy mobile phones market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The mobile phone market consists of all cell phones used for mobile telephony. The market is split into two segments: feature phones and smartphones. Smartphones are defined as advanced cell phones that serve as computing devices in addition to being mobile handsets and that run on an advanced mobile operating system. Key examples of smartphones include the Apple iPhone range (which run on the iOS operating system), Samsung Galaxy S6 (which runs on the Android operating system) and Blackberry and Windows Phone handsets. Feature phones are defined as cell phones that are not considered to be smartphones. Feature phones may still offer some features that smartphones do, such as the ability to browse the Internet, listen to music or take pictures, but have significantly less computational power than smartphones. Key examples of feature phones include the Nokia 215 and the LG Rumor Touch. The market does not include other types of handset, such as cordless phones in which a short-range radio link is used to communicate between the handset and a fixed-line base station, or those used for specialized applications such as two-way radio, etc. Market volumes for a given year are defined as the number of shipments to end-users, including both new uptake and renewal purchases and market values have been calculated using average selling prices before the impact of carrier subsidies. The units in the report represent number of phones delivered to users each year, not the total number of phones in existence. All currency conversions are carried out at constant average annual 2014 exchange rates.

*The Italian mobile phones market had total revenues of $7.2bn in 2014, representing a compound annual growth rate (CAGR) of 22.1% between 2010 and 2014.

*The market volume increased with a CAGR of 6.6% between 2010 and 2014, to reach a total of 20.8 million handsets in 2014.

*The performance of the market is forecast to decline, with an anticipated compound annual rate of change (CARC) of -0.1% for the five-year period 2014 - 2019, which is expected to drive the market to a value of $7.1bn by the end of 2019.

Features

Save time carrying out entry-level research by identifying the size, growth, and leading players in the mobile phones market in Italy

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the mobile phones market in Italy

Leading company profiles reveal details of key mobile phones market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Italy mobile phones market with five year forecasts

Macroeconomic indicators provide insight into general trends within the Italy economy

Key Questions Answered

What was the size of the Italy mobile phones market by value in 2014?

What will be the size of the Italy mobile phones market in 2019?

What factors are affecting the strength of competition in the Italy mobile phones market?

How has the market performed over the last five years?

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