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Global Writing and Marking Instruments Market 2017-2021

  • January 2017
  • -
  • Infiniti Research Limited
  • -
  • 70 pages

About Writing and Marking Instruments
Among stationery products, writing instruments, used by all age groups, primarily have universal application in academic, corporate, and personal requirements. However, despite increased use of gadgets and digitalization for the same purpose on a different medium instead of paper-based material, the market is expected to grow. This is owing to initiatives, such as innovation and expansion of distribution channels, being undertaken by vendors to provide differentiate products to end-users. In addition, this will help vendors gain a competitive advantage.

Technavio’s analysts forecast the global writing and marking instruments market to grow at a CAGR of 4.76% during the period 2017-2021.

Covered in this report
The report covers the present scenario and the growth prospects of the global writing and marking instruments market for 2017-2021. To calculate the market size, the report considers the revenue generated from sales of various writing and marking instruments to commercial and non-commercial consumers.

The market is divided into the following segments based on geography:
- APAC
- Europe
- North America
- ROW

Technavio's report, Global Writing and Marking Instruments Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
- Crayola
- Faber-Castell
- Mitsubishi Pencil
- Newell Brands
- PILOT
- BIC

Other prominent vendors
- A.T. Cross
- Caran d'Ache
- Hindustan Pencils
- Hoshan Pan Gulf
- KOH-I-NOOR HARDTMUTH
- Kokuyo Camlin
- Linc Pen & Plastics
- Montblanc
- Pelikan
- Pentel of America
- Shanghai M&G Stationery
- Staedtler
- Stabilo International
- Zebra Pen

Market driver
- Emergence of luxury segment
- For a full, detailed list, view our report

Market challenge
- Threat from counterfeit products and local brands
- For a full, detailed list, view our report

Market trend
- Increase in number of home offices
- For a full, detailed list, view our report

Key questions answered in this report
- What will the market size be in 2021 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?

You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.



Methodology
Research methodology is based on extensive primary and secondary research. Primary research includes in-depth interviews with industry experts, vendors, resellers and customers. Secondary research includes Technavio Platform, industry publications, company reports, news articles, analyst reports, trade associations and the data published by Government agencies.

Table Of Contents

Global Writing and Marking Instruments Market 2017-2021
Table of Contents
PART 01: Executive summary
PART 02: Scope of the report
- Market overview
- Top-vendor offerings
- Other prominent vendors
PART 03: Market research methodology
- Research methodology
- Economic indicators
PART 04: Introduction
- Key market highlights
PART 05: Market landscape
- Global stationery market
PART 06: Stationery supplies - distribution network
PART 07: Market overview
- Global writing and marking instruments market
- Five forces analysis
PART 08: Market segmentation by product
- Global writing and marking instruments market by product
- Pens
- Pencils
- Coloring writing instruments
- Markers and highlighters
- Writing accessories
- Geographical segmentation
- Global writing and marking instruments market by geography
- Writing and marking instruments market in APAC
- Writing and marking instruments market in Europe
- Writing and marking instruments market in North America
- Writing and marking instruments market in ROW
PART 09: Key leading countries
PART 10: Market drivers
- Emergence of luxury segment
- Rising product innovation and RandD
- Personalization and customization of pens
- Growth of multi-function pens
PART 11: Impact of drivers
PART 12: Market challenges
- Threat from counterfeit products and local brands
- Emergence of digitization
- Growth in e-mail communications
- Continuous decline in profit margins of vendors and retailers
PART 13: Impact of drivers and challenges
PART 14: Market trends
- Increase in number of home offices
- Growth in e-commerce
- Upsurge in promotional products market
- Emergence of adult art books
PART 15: Vendor landscape
- Competitive scenario
- Competitive benchmarking
PART 16: Key vendor analysis
- Crayola
- Faber-Castell
- Mitsubishi Pencil
- Newell Brands
- PILOT
- BIC
PART 17: Appendix
- List of abbreviation
PART 18: Explore Technavio


List of Exhibits
Exhibit 01: Countries considered for market analysis
Exhibit 02: Product offerings
Exhibit 03: Other prominent vendors
Exhibit 04: Global stationery market by application
Exhibit 05: Global stationery market 2015-2020 ($ billions)
Exhibit 06: Global writing and marking instruments market by distribution channel 2016
Exhibit 07: Global writing and marking instruments market (2016-2021) $ billions
Exhibit 08: Five forces analysis
Exhibit 09: Global writing and marking instruments market by product 2016-2021($billions)
Exhibit 10: Global writing and marking instruments market by product 2016-2021
Exhibit 11: Global pens market 2016-2021 ($ billions)
Exhibit 12: Global pencils market 2016-2021 ($ billions)
Exhibit 13: Global coloring writing instruments market 2016-2021 ($ billions)
Exhibit 14: Global markers and highlighters market 2016-2021 ($ billions)
Exhibit 15: Global writing accessories market 2016-2021 ($ billions)
Exhibit 16: Global writing and marking instruments market by geography 2016-2021
Exhibit 17: Writing and marking instruments market in APAC 2016-2021 ($ billions)
Exhibit 18: Writing and marking instruments market in Europe 2016-2021 ($ billions)
Exhibit 19: Writing and marking instruments market in North America 2016-2021 ($ billions)
Exhibit 20: Writing and marking instruments market in ROW 2016-2021 ($ billions)
Exhibit 21: Impact of drivers
Exhibit 22: Impact of drivers and challenges
Exhibit 23: Vendor matrix
Exhibit 24: Strategic initiatives: Overview


Companies Mentioned
Crayola, Faber-Castell, Mitsubishi Pencil, Newell Brands, PILOT, BIC, A.T. Cross, Caran d'Ache, Hindustan Pencils, Hoshan Pan Gulf, Koh-I-Noor Hardtmuth, Kokuyo Camlin, Linc Pen and Plastics, Montblanc, Pelikan, Pentel of America, Shanghai MandG Stationery, Staedtler, Stabilo International, Zebra Pen.

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