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Global Writing and Marking Instruments Market 2015-2019

  • December 2015
  • -
  • Infiniti Research Limited
  • -
  • 65 pages

Market analysis of writing and marking instruments

Technavios market research analyst predicts the writing and marking instruments market to grow at a CAGR of around 5% during the forecast period. The rising use of luxury writing instruments as a status symbol is the key driver for the growth of this market. During 2014, the market for luxury writing instruments grew by around 6% in South Korea. This growth was largely due to the growing interest in traditional writing instruments such as the luxury fountain pens.



The adoption of personalized pens as a gifting option is also anticipated to drive the market growth during the forecast period. As part of their branding initiatives, corporates gift branded personalized pens to their business partners and employees. In addition to corporate gifts, these pens can also be used for trade show giveaways, corporate events, seminars, and conferences. Some of the popular vendors offering personalized pens include Mont Blanc, Parker and Pilot Pen.

Product segmentation and analysis of - pens, pencils, markers, coloring instruments

Pens accounted for nearly 52% of the market share during 2014 and is expected to maintain its dominance until the end of 2019. The growing demand for better quality writing gear is the key driver for the growth of this segment. Linc, Mont Blanc, Parker, and Pilot are some of the popular brands in this segment.

The report offers an analysis of each of the following segments and discusses its impact on the overall market growth -

Pens
Pencils
Coloring writing instruments
Markers and highlighters
Writing accessories
Segmentation by distribution channel and analysis of - stationers, supermarkets, online retailing

Stationers and office supplies dominated the market during 2014 with a market share of 49%. Many vendors also tie up with schools and offices for a regular supply of stationery.

The report offers an analysis of each of the following segments and discusses its impact on the overall market growth -

Stationers and office supplies
Supermarkets/hypermarkets
Department stores
Online retailing
Geographical segmentation and analysis of the writing and marking instruments market

APAC
Europe
North America
ROW
APAC accounted for 34% of the market share during 2014 and is predicted to retain its leadership until the end of 2019 with a growth rate of 7%. The increased emphasis on education and the growing demand for quality writing instruments are the key propellers of the market growth in this region. The report anticipates the Philippines to witness the fastest growth during the forecast period due to the recent changes in the countrys education system.


Competitive landscape and key vendors - Crayola, Faber-Castell, Camlin, Mitsubishi Pencil

The writing and marking instruments market is highly competitive and dominated by a few leading players. The vendors in this market compete on the basis of product differentiation, portfolio, and pricing. The report predicts the competition in the market to intensify further during the forecast period due to an increase in product extensions. Pricing strategies and new product launches play a significant role in propelling the growth of this market.


The leading vendors in the market are -

Crayola
Faber-Castell
Camlin
Mitsubishi Pencil
Pilot Corporation
Societe BIC
Other vendors in the market include A.T. Cross, Hindustan Pencils, Hoshan Pan Gulf, Koh-i-noor, Hardtmuth AS, MontBlanc, Newell Rubbermaid, Pelikan, STABILO International, Shanghai M&G Stationary, Staedtler, and Caran D'ache.


Key questions answered in the report include

What will the market size and the growth rate be in 2019
What are the key factors driving the writing and marking instruments market
What are the key market trends impacting the growth of the writing and marking instruments market
What are the challenges to market growth
Who are the key vendors in the writing and marking instruments market
What are the market opportunities and threats faced by the vendors in the writing and marking instruments market
Trending factors influencing the market shares of APAC, Europe, North America, and ROW
What are the key outcomes of the five forces analysis of the writing and marking instruments market
Technavio also offers customization on reports based on specific client requirement.


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Stationery and Cards Market in Japan 2015-2019
Global Office Presentation Material Market 2015-2019
Global Stationery and Cards Market 2015-2019

Table Of Contents

Global Writing and Marking Instruments Market 2015-2019
Table of Contents
PART 01: Executive summary
- Highlights
PART 02: Scope of the report
- Top-vendor offerings
PART 03: Market research methodology
- Research methodology
- Economic indicators
PART 04: Introduction
- Key market highlights
PART 05: Market landscape
- Market overview
- Market size and forecast
- Five forces analysis
PART 06: Market segmentation by product type
- Pens
- Pencils
- Coloring writing instruments
- Markers and highlighters
- Writing accessories
PART 07: Market segmentation by distribution channel
PART 08: Geographical segmentation
- Writing and marking instruments market in APAC
- Writing and marking instruments market in Europe
- Writing and marking instruments market in North America
- Writing and marking instruments market in ROW
PART 09: Key leading countries
- China
- India
- US
PART 10: Market drivers
- Rise in number of home offices
- Product innovation and RandD
- Penchant for luxury writing instruments
- Rising student base and literacy rates in developing countries
PART 11: Impact of drivers
PART 12: Market challenges
- Digitalization and transition to paperless world
- Rise in competition from counterfeit products and local brands
- Growth in email communications
- Continuous decline in vendors' profit margins
PART 13: Impact of drivers and challenges
PART 14: Market trends
- Growing popularity of eco-friendly biodegradable products
- Personalization of pens
- Rise in demand for multi-functional pens
- Growth in online retailing
PART 15: Vendor landscape
- Competitive scenario
- Other prominent vendors
PART 16: Key vendor analysis
- BIC
- Crayola
- Faber-Castell
- Kokuyo Camlin
- Mitsubishi Pencil
PART 17: Appendix
- List of abbreviations
PART 18: Explore Technavio

List of Exhibits
Exhibit 01: Product offerings
Exhibit 02: Overview of global writing and marking instruments market
Exhibit 03: Global writing and marking instruments market 2014-2019 ($ billions)
Exhibit 04: Five forces analysis
Exhibit 05: Global writing and marking instruments market by product type 2014
Exhibit 06: Global writing and marking instruments market by product type 2019
Exhibit 07: Global writing and marking instruments market by distribution channel 2014
Exhibit 08: Global writing and marking instruments market by geography 2014
Exhibit 09: Global writing and marking instruments market by geography 2019
Exhibit 10: Global writing and marking instruments market by geography 2014-2019
Exhibit 11: Writing and marking instruments market in APAC 2014-2019 ($ billions)
Exhibit 12: Writing and marking instruments market in Europe 2014-2019 ($ billions)
Exhibit 13: Writing and marking instruments market in North America 2014-2019 ($ billions)
Exhibit 14: Writing and marking instruments market in ROW 2014-2019 ($ billions)
Exhibit 15: Key leading countries
Exhibit 16: Major drivers of global writing and marking instruments market
Exhibit 17: Impact of drivers
Exhibit 18: Major challenges in global writing and marking instruments market
Exhibit 19: Impact of drivers and challenges
Exhibit 20: Emerging trends in global writing and marking instruments market
Exhibit 21: Leading vendors in global writing and marking instruments market
Exhibit 22: BIC: Business segmentation by revenue 2014
Exhibit 23: BIC: Geographical segmentation by revenue 2014
Exhibit 24: Crayola: Product segmentation
Exhibit 25: Faber-Castell: Product segmentation
Exhibit 26: Kokuyo Camlin: Product segmentation
Exhibit 27: Mitsubishi Pencil: Business segmentation by revenue 2014
Exhibit 28: Mitsubishi Pencil: Geographical segmentation by revenue 2014

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