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Global Bath and Shower Products Market 2015-2019

  • December 2015
  • -
  • Infiniti Research Limited
  • -
  • 77 pages

Market analysis of bath and shower products

Technavios market research analyst predicts the global bath and shower products market to reach a market value of around USD 15 billion by the end of 2019. The increasing awareness about health and hygiene is the primary driver for the growth of this market. Consumers are being exposed to reliable information about the various bath products through the internet, television, and other sources of information. The rise in living standards and income are also leading consumers to opt for more expensive and aesthetically appealing bath and shower products with different fragrances and effective ingredients.

The increased demand for organic products is also anticipated to contribute to the market growth during the forecast period. Organic shampoo manufacturers are focusing on developing new products by adding value to the basic cleansing action of shampoos. For instance, dry shampoos are available either in spray or powder formats and are used to absorb dirt and oil on the hair and scalp. They save time and effort, and also help in retaining the natural hair oils that are washed out by standard shampoos.

Product segmentation and analysis of the bath and shower products market

Shower products
Liquid bath products
Bath additives
Bar soaps
Shower products dominated the market during 2014 with a market share of around 70%. The report predicts this segment to retain its leadership until the end of 2019 growing at a rate of around 4%. This segment includes products such as shower gels, shower creams, exfoliates, body shampoo, mousses, loofah, bath brush, body polishers, and foot scrubs.

Segmentation by retail format and analysis of the bath and shower products market

Supermarkets and hypermarkets
Specialist stores
Drugstores
The supermarkets and hypermarkets segment accounted for 53% of the market share during 2014. Supermarkets store numerous bath and shower products providing consumers with a variety of choices for purchasing.

Geographical segmentation and analysis of the bath and shower products market

Americas
APAC
Europe
MEA
Europe accounted for the largest market share of around 48% during 2014. The evolving buying patterns of consumers is the primary growth driver of the market in this region. The growing affinity of the consumers towards organic and natural bath and shower products with specific ingredients has helped to boost sales of these products.


Competitive landscape and key vendors

The global bath and shower products market is competitive with the presence of well-diversified international suppliers. The competition in the market is expected to intensify during the forecast period, with an increase in product/service extensions, innovations in technology, and mergers. International players are anticipated to grow inorganically during the forecast period by acquiring regional or local players.

The top five vendors in the market are

Johnson & Johnson
L'Oreal
P&G
Unilever
Colgate-Palmolive
Other vendors in the market include Avon, Bath and Body Works, Beiersdorf, Coty, Estee Lauder, Henkel, Kao, L'Occitane, Lush, Revlon, and Soap and Glory.


Key questions answered in the report include

What will the market size and the growth rate be in 2019
What are the key factors driving the global bath and shower products market
What are the key market trends impacting the growth of the global bath and shower products market
What are the challenges to market growth
Who are the key vendors in the bath and shower products market
What are the market opportunities and threats faced by the vendors in the bath and shower products market
Trending factors influencing the market shares of the Americas, APAC, Europe, and MEA
What are the key outcomes of the five forces analysis of the global bath and shower products market
Technavio also offers customization on reports based on specific client requirement.


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Natural and Organic Personal Care Product Market in Europe 2015-2019
Beauty and Personal Care Market in Latin America: Forecast 2015-2019
Beauty and Personal Care Market in Africa 2015-2019
Hair Care Market in GCC 2015-2019

Table Of Contents

Global Bath and Shower Products Market 2015-2019
Table of Contents
PART 01: Executive summary
- Highlights
PART 02: Scope of the report
- Market overview
- Top-vendor offerings
PART 03: Market research methodology
- Research methodology
- Economic indicators
PART 04: Introduction
- Key market highlights
PART 05: Market landscape
- Market overview
- Market size and forecast
- Five forces analysis
PART 06: Market segmentation by product
- Market size and forecast for global shower products
- Market size and forecast for the global liquid bath products
- Market size and forecast for global bath additives
- Market size and forecast for global bar soaps products
PART 07: Market segmentation by retail formats
PART 08: Geographical segmentation
- Bath and shower products market in Europe
- Bath and shower products market in APAC
- Bath and shower products market in Americas
- Bath and shower products market in MEA
PART 09: Key leading countries
- US
- France
- UK
- Germany
- Japan
PART 10: Market drivers
- Evolving buying patterns of consumers
- Increased awareness among consumers
- Increased urbanization
- Increased disposable incomes
PART 11: Impact of drivers
PART 12: Market challenges
- Highly consolidated market
- Stringent consumer preferences
- Rising aging population
- Availability of counterfeit products
PART 13: Impact of drivers and challenges
PART 14: Market trends
- Increased demand for organic products
- Product innovations
- Growth in online retail
- Marketing initiatives
PART 15: Vendor landscape
- Competitive scenario
- Major vendors 2014
- Other prominent vendors
PART 16: Key vendor analysis
- Colgate-Palmolive
- Johnson and Johnson
- L'Oreal
- Procter and Gamble
- Unilever
PART 17: Appendix
- List of abbreviation
PART 18: Explore Technavio
?




List of Exhibits
Exhibit 01: Product offerings
Exhibit 02: Overview of the global bath and shower products market
Exhibit 03: Global bath and shower products market 2014-2019 ($ billions)
Exhibit 04: Global bath and shower products market 2014-2019 (billion units)
Exhibit 05: Five forces analysis
Exhibit 06: Global bath and shower products market segmentation by product
Exhibit 07: Global bath and shower products market by product segmentation 2014-2019 (% share)
Exhibit 08: Global shower products market 2014-2019 ($ billions)
Exhibit 09: Global liquid bath products market 2014-2019 ($ billions)
Exhibit 10: Global bath additives market 2014-2019 ($ billions)
Exhibit 11: Global bar soaps products market 2014-2019 ($ billions)
Exhibit 12: Global bath and shower products segmentation by retail formats
Exhibit 13: Global bath and shower products market by retail formats 2014
Exhibit 14: Geographical segmentation of global bath and shower products market 2014
Exhibit 15: Geographical segmentation of global bath and shower products market 2019
Exhibit 16: Global bath and shower products market 2014-2019 (% share)
Exhibit 17: Bath and shower products market in Europe 2014-2019 ($ billions)
Exhibit 18: Bath and shower products market in APAC 2014-2019 ($ billions)
Exhibit 19: Bath and shower products market in Americas 2014-2019 ($ billions)
Exhibit 20: Bath and shower products market in MEA 2014-2019 ($ billions)
Exhibit 21: Key leading countries
Exhibit 22: Number of HNWIs in APAC (millions)
Exhibit 23: Impact of drivers
Exhibit 24: Impact of drivers and challenges
Exhibit 25: World internet penetration rates 2015
Exhibit 26: Major vendors 2014
Exhibit 27: Colgate-Palmolive: Business segmentation by revenue 2014
Exhibit 28: Colgate-Palmolive: Business segmentation by revenue 2013 and 2014 ($ billions)
Exhibit 29: Colgate-Palmolive: Geographical segmentation by revenue 2014
Exhibit 30: Johnson and Johnson: Business segmentation by revenue 2014
Exhibit 31: Johnson and Johnson: Business segmentation by revenue 2013 and 2014 ($ billions)
Exhibit 32: Johnson and Johnson: Geographical segmentation by revenue 2014
Exhibit 33: L'Oreal: Business segmentation by revenue 2014
Exhibit 34: L'Oreal: Geographical segmentation by revenue 2014
Exhibit 35: PandG: Business segmentation by revenue 2015
Exhibit 36: PandG: Business segmentation by revenue 2014 and 2015 ($ billions)
Exhibit 37: PandG: Geographical segmentation by revenue 2015
Exhibit 38: Unilever: Business segmentation by revenue 2014
Exhibit 39: Unilever: Business segmentation by revenue 2013 and 2014 ($ billions)
Exhibit 40: Unilever: Geographical segmentation by revenue 2014

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