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  5. > Tequila Market in Latin America 2015-2019

Tequila Market in Latin America 2015-2019

  • December 2015
  • -
  • Infiniti Research Limited
  • -
  • 75 pages

About tequila

Tequila is a type of distilled spirit manufactured from the blue agave plant (native of Mexico). Tequila is either made from 51% agave or 100% agave, depending on the pricing and positioning. It usually contains 38-40% alcohol content depending on the varied government regulations and laws.

The tequila market in Latin America has a tremendous consumer base. The rising exports to the US, Russia, and Germany are driving the market. The exports from Mexico of agave tequila rose by 16% in 2013. The rising disposable income in countries such as Mexico and Venezuela is expected to drive the market during the forecast period.

Technavios analysts forecast the tequila market in Latin America to grow at a CAGR of 1.89% by volume and 2.62% by revenue during the period 2014-2019.

Covered in this report

The report covers the present scenario and the growth prospects of the tequila market for 2015-2019. To calculate the market size, the report considers revenue generated through sales of tequila bottles in the Latin American market.

The market is divided into the following segments based on product:

Normal
Premium
High end premium
Super end premium
Technavio's report, Tequila Market in Latin America 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.


Key vendors

1800
Beam Suntory
Brown Forman
Cuervo International
Diageo
Patron
Other prominent vendors

Aha Yeto
Camino Real Distillery
Casas Xalisco
Cia Tequilera Los Valores
Hacienda La Capilla
Juarez Tequila
Pernod Ricard
Proximo Spirits
Sazerac Company
Sierra Tequila
Tequila Cazadores
Tequila Corralejo
Tequila Quiote
The Blue Nectar
William Grant & Sons
World Food and Bev Group
Market driver

Rising disposable income
For a full, detailed list, view our report
Market challenge

Threats from other spirits and non-alcoholic drinks
For a full, detailed list, view our report
Market trend

Increased exports to China
For a full, detailed list, view our report

Key Questions Answered in this Report

What will the market size be in 2019 and what will the growth rate be
What are the key market trends
What is driving this market
What are the challenges to market growth
Who are the key vendors in this market space
What are the market opportunities and threats faced by the key vendors
What are the strengths and weaknesses of the key vendors

Table Of Contents

Tequila Market in Latin America 2015-2019
Table of Contents
PART 01: Executive summary
- Highlights
PART 02: Scope of the report
- Top-vendor offerings
PART 03: Market research methodology
- Research methodology
- Economic indicators
PART 04: Introduction
- Key market highlights
PART 05: Market landscape
- About tequila
- Market overview
- Market size and forecast
- Five forces analysis
PART 06: Segmentation by product
PART 07: Geographical segmentation
- Mexico
PART 08: Market drivers
- Rise in exports
- Rising disposable income
- High demand in US
- High plantation of agave in past
PART 09: Impact of drivers
PART 10: Market challenges
- Threat from other spirits and nonalcoholic drinks
- Shortage in supply leading to high prices
- Taxes and stringent regulations
- Fake and adulterated drinks in market
PART 11: Impact of drivers and challenges
PART 12: Market trends
- Flourishing exports to China
- Increasing cocktail culture
- Growing middle-class population
- Rise in demand for premium tequila
PART 13: Vendor landscape
- Competitive scenario
- Other prominent vendors
- Major tequila distilleries
PART 14: Key vendor analysis
- Brown-Forman
- Diageo
- Jose Cuervo
- Patrón Spirits
- Sauza
PART 15: Appendix
- List of abbreviations
PART 16: Explore Technavio
?

List of Exhibits
Exhibit 01: Product offerings
Exhibit 02: Types of tequila
Exhibit 03: Tequila classification by age
Exhibit 04: Global tequila market and tequila market in Latin America 2014
Exhibit 05: Tequila market in Latin America as part of global tequila market 2014
Exhibit 06: Tequila market in Latin America 2014-2019 (million liters)
Exhibit 07: Five forces analysis
Exhibit 08: Tequila market in Latin America by product volume 2014
Exhibit 09: Tequila market in Latin America by product revenue 2014
Exhibit 10: Key leading countries 2014
Exhibit 11: Mexico: Economic overview 2010-2014
Exhibit 12: Tequila market in Mexico 2014-2019 (million liters)
Exhibit 13: Tequila market in Mexico 2014-2019 ($ millions)
Exhibit 14: Average price of tequila in Mexico 2014-2019
Exhibit 15: Production of tequila in Mexico by type 2008-2014 (million liters)
Exhibit 16: Exports of tequila from Mexico by type 2008-2014 (million liters)
Exhibit 17: Brazil: Economic overview 2010-2014
Exhibit 18: Tequila market in Brazil 2014-2019 (million liters)
Exhibit 19: Tequila market in Brazil 2014-2019 ($ millions)
Exhibit 20: Average price of tequila in Brazil 2014-2019
Exhibit 21: Chile: Economic overview 2010-2014
Exhibit 22: Tequila market in Chile 2014-2019 (million liters)
Exhibit 23: Tequila market in Chile 2014-2019 ($ millions)
Exhibit 24: Average price of tequila in Chile 2014-2019
Exhibit 25: Colombia: Economic overview 2010-2014
Exhibit 26: Tequila market in Colombia 2014-2019 (million liters)
Exhibit 27: Tequila market in Colombia 2014-2019 ($ millions)
Exhibit 28: Average price of tequila in Colombia
Exhibit 29: Argentina: Economic overview 2010-2014
Exhibit 30: Tequila market in Argentina 2014-2019 (million liters)
Exhibit 31: Tequila market in Argentina 2014-2019 ($ millions)
Exhibit 32: Average price of tequila in Argentina 2014-2019
Exhibit 33: Venezuela: Economic overview 2010-2014
Exhibit 34: Tequila market in Venezuela 2014-2019 (million liters)
Exhibit 35: Tequila market in Venezuela 2014-2019 ($ millions)
Exhibit 36: Average price of tequila in Venezuela
Exhibit 37: Major drivers in tequila market in Latin America
Exhibit 38: Tequila exports from Mexico 2008-2014 (million liters)
Exhibit 39: US tequila supplier revenue 2012-2014
Exhibit 40: Total agave plantation 2000-2008 (hectares)
Exhibit 41: Impact of drivers
Exhibit 42: Impact of drivers and challenges
Exhibit 43: Major distilleries in Mexico
Exhibit 44: Brown-Forman: Product segmentation
Exhibit 45: Brown-Forman: Revenue comparison 2014 and 2015 ($ billions)
Exhibit 46: Brown-Forman: Geographical segmentation by revenue 2015
Exhibit 47: Diageo: Product segmentation
Exhibit 48: Diageo: Geographical segmentation by revenue 2014
Exhibit 49: Jose Cuervo: Key products
Exhibit 50: Patrón Spirits: Business segmentation
Exhibit 51: Sauza: Product segmentation

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